NICKELODEON ANNOUNCES THE LAUNCH OF NICK JR. PAWS,
A BRAND NEW CHANNEL JUST FOR PETS
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New York -- Nickelodeon today announces the launch of Nick Jr. PAWS, a brand new destination for pets. The channel will feature a Nickelodeon-curated lineup of programming just for pets of all kinds, designed to keep animals entertained whilst their owners are away.
Nick Jr. PAWS will feature a 24-hour schedule of programming just for viewers' furry-or-scaly friends, be it dogs, cats, gerbils, goldfish, hamsters, rabbits, and everything in between. The channel will feature original programming made just for pets, including the channel's flagship How to Look Good Furry, featuring the latest grooming trends, and In The Doghouse (working title), a spin-off from MTV's hit Cribs, which invites viewers to take a glimpse into the lives and homes of the pets of the rich and famous. A topical news and events series made just for pets hosted by Swiper the Fox from Dora the Explorer is also in development for a premiere later this year.
Nickelodeon will also be drawing on its back-catalog of beloved series. Blue's Clues & You!, PAW Patrol and Sunny Day are being 'translated' into languages which cats and dogs can both enjoy. More languages, including breed-specific languages such as labradoodle, American longhair and golden retriever, will be introduced in the coming months.
Online at paw.nickjr.com, viewers will find social content around Nick Jr. PAWS and the animals featured on the channel from the series’ Facebook, Instagram and Pinterest pages.
"The American Pet Products Association (APPA) found that 68 percent of U.S. households owned some sort of pet in 2016 — equal to the highest level ever reported," said Kibble Bitz, channel director, Nick Jr. PAWS, adding "Among those pets were about 90 million dogs and 94 million cats".
Nick Jr. PAWS underlines Nickelodeon's commitment to produce programming for the whole family - and not just the human ones. "Tapping into this underserved market is the next logical step," said Brian Robbins, ViacomCBS’ head of kids and family content.
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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H/T: Anime Superhero Forum; Additional sources: BBC News, Washington Post, The Dog Bakery, Wikipedia, Google.
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