Left: Paul Anderson, ViacomCBS Networks AU/NZ EVP and Network 10 CEO; Right: Rod Prosser, Chief Sales Officer, Network 10 and
ViacomCBS
ViacomCBS is set to merge its Australian sales team as it concludes its advertising partnership with Foxtel Media.
The sales team includes Network 10, the ViacomCBS subscription brands Nickelodeon, Nick Jr., MTV, MTV Dance, MTV Music and their related digital and event properties.
This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented Nickelodeon, Nick Jr., MTV, MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014.
The new team will be effective mid-April.
The merger of the two sales teams will see the existing advertising representation partnership between Foxtel Media and the ViacomCBS subscription channels end.
General Manager (GM) and Senior Vice President (SVP) of ViacomCBS Pay Networks Ben Richardson said: “Foxtel Media have been great advocates of the ViacomCBS subscription channels over the past five years and I’d like to thank them for their partnership and commitment over this time.”
Foxtel Media Chief Executive Officer (CEO) Mark Frain said, “We have enjoyed a successful sales partnership with ViacomCBS over the years and wish them only the very best in their future efforts.”
Foxtel Media will continue to receive all sales bookings for ViacomCBS subscription television brands until mid-April. The companies will collaborate on a disengagement process, with business continuing as usual during the transition period.
The merged Sales team will be led by Rod Prosser who becomes chief sales officer, Network 10 and ViacomCBS.
ViacomCBS’ senior director ad sales & brand partnerships Australia & New Zealand Vanessa Winley will report to Rod, joining his leadership team.
ViacomCBS’ executive vice president Australia and New Zealand and 10 CEO Paul Anderson said: “Today’s announcement is a great step in realising the benefits of merging the ViacomCBS businesses in Australia and New Zealand.
“By aligning the sales strategy across our free-to-air and subscription TV brands, we are in the best possible position to monetise the power of our great assets.”
Prosser said: “The ViacomCBS subscription brands including MTV, Nickelodeon and Nick Jr., have incredibly strong, young and loyal audiences. When you combine these brands with the strengths of Network 10’s brands and platforms, the collective offering will engage every age and every stage under 50.
“Together, we have brands, shows and events that share a sense of irreverence, a passion to immerse, inspire and engage through moments that define popular culture.”
ViacomCBS Networks International’s Australian portfolio includes Network 10, Nickelodeon, Nick Jr., MTV, Comedy Central, and more.
Ten CEO Paul Anderson was appointed to lead ViacomCBS across Australia and New Zealand as Vice President was last month. The expanded role gives Anderson responsibility over Viacom’s flagship TV network such as Nickelodeon, Nick Jr., Comedy Central and MTV.
The merged sales team will see one team represent brands such as SpongeBob SquarePants, Henry Danger, PAW Patrol, Blue's Clues & You!, MasterChef Australia, Australian Survivor, The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, Ridiculousness, Geordie Shore, Teen Mom and The Veronicas: Blood is for Life, plus branded live events.
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Sources: B&T, AdNews (II).
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