#לא_עומדים_מהצד | חתמו על האמנה נגד בריונות וחרמות | ניקלודיאון
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טל מוסרי, עומר חזן, קים אור אזולאי ואגם בוחבוט #לא_עומדים_מהצד | ניקלודיאון
הגיע הזמן להילחם בבריונות ובחרמות בבתי הספר. אנחו קוראים לכם לא לעמוד מהצד, לתת יד ולעזור לאותו ילד בכיתה שחווה בריונות או חרם
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נְשִׂיא מְדִינַת יִשְׂרָאֵל, Nesi Medinat Yisra'el, נְשִׂיא הַמְדִינָה, Nesi HaMedina.
From The Jewish Press:
Like Melania: President Rivlin Launches Initiative Against Bullying on Social Media
Borrowing a page from First Lady Melania Trump’s Be Best campaign against cyberbullying, on Sunday, President Rivlin took part in the launch of the DontStandBy initiative, which he followed with a video clip in which he speaks from his picture hanging on a classroom wall to children from all parts of Israeli society, asking them to get involved when they witness bullying.
The campaign also includes short clips with tips from online influencers sharing their advice on how to not stand by and to deal with bullying; a special Instagram page which will include all the tips, clips and pictures; working with children’s TV channels such as The Children’s Channel, Educational TV and Nickelodeon; working with leading influencers on their own channels; and creating an Instagram filter with the president in the frame that children can use to photograph themselves with him and post a story as part of the campaign against bullying.
“The story of a kid who has to bear such great pain is the story of many children, too many,” said the president. “Not because social exclusion and bullying are new, but because the digital age we live in has brought new ways to harm and abuse.”
“I am proud to see who is with us here today – educators, influencers and opinion-formers, young people who have decided to pick up the gauntlet and say enough is enough. We will not stand by,” President Rivlin said. “We will not stand by, because even if it is not the easy thing to do, it is the right thing to do. We do not stand by. And next time we see a hurtful response near us or online, we will speak up against it, report it to the app, a parent or a teacher. We do not stand by, and if we see someone who is bearing the pain of abuse or exclusion, we will go up to them and say, ‘I’m with you.’”
“We will remember, always, how it felt to be on the other side, the one who was hurt, and will think about how we want others to treat us. Verbal violence kills. It kills children’s dreams and hopes every day and has already claimed the lives of children who did not find a way out of the suffering and ended their own lives. We have all come across cases of verbal aggression and violence. And when I say all of us, I mean myself as well. I also get violent responses on social media and even though I am a grown up, it is still hard. We must not allow this to become routine. We must not stand by when we come across behavior like this, even if it is not aimed directly at us. Let us promise today, together, all of us, to save lives and not to stand by!” the president said.
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From The Times of Israel:
Rivlin launches anti-bullying campaign
Celebrities and ‘online influencers’ join president in urging schoolchildren and young people to act against intimidation, exclusion on social media
President Reuven Rivlin on Sunday launched an anti-cyberbullying campaign aimed at schoolchildren and young people, urging them to be proactive in combating online intimidation.
“Social exclusion and bullying are nothing new, but in the digital age there are new ways to harm and abuse people — and verbal violence kills,” Rivlin said during a celebrity-studded event at the President’s Residence in Jerusalem, according to a statement from his office.
“It kills children’s dreams and hopes every day, and has already claimed the lives of children who did not find a way out of the suffering and ended their own lives,” Rivlin continued. “We will not stand by. We will not stand by, because even if it is not the easy thing to do, it is the right thing to do.”
The initiative, under the title “DontStandBy,” includes a video clip featuring Rivlin calling on the country’s youth to take notice of bullying or the exclusion of others, and then do something about it.
An accompanying video clip has short tips from a string of celebrities and “online influencers” who also advise on how to counter bullying, the statement said.
Both videos have been posed to the president’s official YouTube channel.
There are also plans for an Instagram page with tips and a filter that includes Rivlin in the frame, enabling children to make photos of themselves with the president when they share stories of how they stood up to bullying.
The initiative is partnered with the local Children’s Channel, Educational TV, and the US-based Nickelodeon television station.
Among those who participated in the launch event were senior officials from the education and public security ministries
In his video message to children, Rivlin is shown as though speaking from a photograph of himself hanging on a classroom wall. The president declares he is relying on “all schoolkids in Israel and everywhere” to take up the initiative against bullying.
“Thousands of kids suffer bullying and have to face loneliness and violence,” he says. “Together you have the power to beat the bullying.”
Versions of the Hebrew-language video with English or Arabic subtitles were also made.
The celebrity video includes teen pop singer Noa Kirel, who tells children to be mindful about content that can be hurtful to others.
More advice comes from Eurovision Song Contest winner Netta Barzilai, who tells viewers that if they are aware of a friend who is boycotting another child then they should persuade the boycotter to end the exclusion, because to boycott “is not cool.”
Emcees at the ceremony in Jerusalem were YouTube celebrity Kevin Rubin and Kirel, who recently began her national service in the Israel Defense Forces.
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From The Drum:
Don't Just Stand By by BBR Saatchi & Saatchi
A survey carried out among Israeli children and teenagers found that most Israeli children would rather experience physical violence than experience bullying.
Today’s reality however is harsh. If before the advent of social media bullying ended at the gates to school; today with much of kids’ social lives managed via platforms like Whatsapp, Instagram and Facebook, bullying goes way beyond the schoolground – following children throughout their day, whether they are at home or at after school sports activities. And when you’re being picked on, when you’re excluded from the class Whatsapp group, shamed on Facebook by bullies hiding behind their keyboard, the scars stay with you well after you graduate.
Bullying is cruel and heartless and can lead to harsh consequences and in some cases even suicide. But rather than appeal to the bullies or reach out to the victims – we decided to opt for an audience that carries a lot more sway – the silent majority who sit on the sidelines. The kids who while they do not take part in the boycott, also do nothing to stop it.
The campaign initiated by the office of the President of the State of Israel, Mr. Reuven Rivlin, under the hashtag #Don’t_Just_Stand_By, was created in collaboration with stars and influencers children love and aims at empowering the silent majority by directing them to a website with tips to help them fight bullying and not stand idly by.
The campaign was shared with all parents WhatsApp groups and teacher organizations with an official email issued by all town halls to households nationwide.
Following a directive of the Ministry of education, many first period lessons were opened with a screening of the campaign commercial followed by a screening of 50 tips on how to not just stand by. The tips were delivered by some of Israel’s leading celebrities: child stars, influencers, models, chefs, singers, entertainers and more.
Within days, the campaign reached over 12 million people (potential exposure) organically thanks to the massive support lent by Israel’s leading influencers (not a single shekel was used to purchase media).
The commercial got over 1m views, scored an engagement rate of 11% with 60% of viewers watching the campaign for over 1 minute and 30% viewing the whole commercial.
All youth movements dedicated an afternoon to discussing the issue.
The country’s 3 leading kid TV channels (Nickelodeon, “The Kids Channel” and “Israeli Educational TV”) screened the campaign and linked to it on their digital platforms. In fact, Nickelodeon went as far as to formulate a pledge for kids to sign on their website and hosted special panels and programs on the topic.
Numerous celebs endorsed and shared the campaign including Internationally famous model Bar Refaeli, Israel’s Super Nanny (Michal Daliot) and Israel’s Minister of Education, Mr. Rafi Peretz.
Credits
Agency Credits: BBR Saatchi & Saatchi
Client: The Israeli Presidential Office
Chairman and C.E.O PUBLICIS GROUPE ISRAEL- Yossi Lubaton
COO PUBLICIS GROUPE ISRAEL - Dorit Gvili
C.E.O BBR- Ben Muskal
Campaign Manager - Dorit Gvili
Chief Creative Officer - Yaron Perel
Copywriter - Lee Harush
Copywriter - Kobi Lavi
Art Director - Romy Malachi
Client Supervisor- Eden Archel
Head of Influencer Marketing- Adi Tusia-Cohen
BBR Producer - Nurit Rimon
BBR Editor- Leehou Porat
BBR Marcom & Strategic Planner – Eva Hasson
Director- Yoram Ever-Hadani
POV Producers- Neta Karni, Hadar Albaranes
POV Shahar Segal productions
Post production - Shachar Halevi
Post Production - Broadcast
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More Nick: Nickelodeon International Renames 'The Covurts' as 'Spyders'; To Premiere in 2020!
Originally published: Sunday, February 16, 2020 at 18:44 GMT.
Additional sources: Google Translate, Wikipedia.
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