Thursday, March 19, 2020

New 'Ricky Zoom' Toy Line Races Into Walmart In Time For Easter

New Ricky Zoom Toy Line Races Into Walmart In Time For Easter
TOMY to Debut Ricky Zoom Products at New York Toy Fair 2020


NEW YORK, Feb. 21, 2020 -- Today at New York Toy Fair 2020, TOMY International, Inc. in partnership with Entertainment One (eOne), revealed its full line of Ricky Zoom toys targeted to preschoolers. Based on the lovable rescue bike Ricky Zoom, airing on Nickelodeon's Nick Jr., the full range of toys, which includes the Lights and Sounds Ricky and Ricky's House Playset, is expected to launch exclusively at Walmart and on Walmart.com nationwide in March 2020 and at mass retailers nationwide beginning in June 2020. Ricky Zoom toys can be previewed at TOMY's Toy Fair booth #3003.

Built for speed, Ricky Zoom is a little red rescue bike who races around the sports track with his friends, tries new stunts at the park, and zooms excitedly into every adventure. Now, kids can play along with Lights and Sounds Ricky, which takes Ricky Zoom straight from the TV show to playtime. Complete with articulated and moving wheels, and a light up visor, the item also plays bike sounds and character phrases from the show.

Adding to the fun, kids can explore Ricky's House Playset, which is inspired by the Zoom family's residence. Full of sounds and surprises, it features a bike launcher, bike tire check station, two unique Ricky accessories, a rotating exploration platform, elevator functions and action ramps. The playset also includes articulated Ricky and Toot figures and is compatible with other sets and three-inch figures.

TOMY's Ricky Zoom line is setting new standards for the industry. Each toy bike included in the range is freewheeling and freestanding, which is a first for toy bikes, and will ensure hours of playtime enjoyment.

"Ricky Zoom is such an engaging character and we're thrilled to be creating a line of products that are based on the show," said TOMY Chief Brand & Commercial Officer Vinnie D'Alleva. "The entire line was designed to bring the show to life, and it was important that all of its features were representative of it. From the sounds to the functional accessories, we're bringing the show directly into kids' playrooms."

"Ricky Zoom has resonated with young audiences across the country, and with the arrival of the TOMY toy collection at Walmart this spring, little ones will have lots of opportunities to play out 'cool bike stuff' with Ricky and the Bike Buddies," said SVP, Licensing, North America for eOne Family & Brands Joan Grasso.

Ricky Zoom, the first-ever all-bike show for preschoolers, raced into Nickelodeon households on September 9, 2019 in the U.S. Developed by Emmy Award-winning creator Alexander Bar and production house Frog Box, Ricky Zoom highlights the importance of friendship, resourcefulness, community and teamwork.

The official Ricky Zoom app, "Welcome to Wheelford," is available for free on iOS and Android platforms. It features fun mini-games and interactive playgrounds for kids to zoom into adventure and explore the world of Wheelford. The app allows audiences the ability to engage with the Bike Buddies on and off the screen, in addition to active social channels.

For more information on Ricky Zoom, please visit the series website and get up to speed on Facebook, Twitter, and Instagram.

To learn more about TOMY and its range of innovative, high-quality toys, visit www.tomy.com. For news, updates and product information, follow TOMY on Facebook and Instagram.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

About Entertainment One
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro, eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

From License Global:

eOne’s ‘Ricky Zoom’ Races Ahead to China’s CCTV Channel

First range of licensed products speeds into multiple markets around the world as season two zooms into production.


eOne has announced it is gearing up to launch “Ricky Zoom” on CCTV-14, starting March 23.

CCTV-14 will air 10 episodes of the children’s animated series. The new airings in China come as a second season of “Ricky Zoom” has already zoomed into production. A first batch of season two episodes are due for delivery in international markets starting this November.

eOne has announced it is gearing up to launch “Ricky Zoom” on CCTV-14, starting March 23.

CCTV-14 will air 10 episodes of the children’s animated series. The new airings in China come as a second season of “Ricky Zoom” has already zoomed into production. A first batch of season two episodes are due for delivery in international markets starting this November.

“We are so proud of ‘Ricky Zoom’ and its success to date,” says Olivier Dumont, president, family and brands, eOne. “It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world. We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience, and we look forward to bringing them all-new adventures.”

The deal comes as ‘Ricky Zoom’ continues to roll out new toys around the world. eOne is working with global master toy partner TOMY to present the launch of “Ricky Zoom” toys in multiple territories, including a series of six key products based on Ricky and his Bike Buddies.

To meet consumer demand on the heels of the new toy releases, eOne will present additional licensed merchandise in 2020 and 2021, including books, puzzles and games, arts and crafts, apparel and accessories.

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From Toy World Magazine:

eOne’s Ricky Zoom to air on China CCTV channel this month

A second season of Ricky Zoom has already entered production, with a first batch of episodes due for delivery from November 2020.

Ricky Zoom, the hit pre-school animation from Entertainment One (eOne), has proven popular with children and their families since its debut in mainland China in June 2019. With its focus on motorbike characters and stories, the show is gearing up to launch on CCTV-14, starting from March 23rd 2020. Between 23rd and 27th March, 10 episodes will air on the channel.

A second season of Ricky Zoom has already entered production, with a first batch of episodes due for delivery from November 2020.

“We are so proud of Ricky Zoom and its success to date. It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world,” said eOne’s Olivier Dumont, president, Family & Brands. “We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience, and we look forward to bringing them all-new adventures.”

As the animation continues to enjoy popularity around the world, eOne is working with global master toy partner Tomy to present the launch of Ricky Zoom toys, including a series of six key products based on Ricky and his Bike Buddies. The collection will roll out in multiple territories and markets.

To meet consumer demand folowing the new toy releases, eOne will present a wealth of additional licensed merchandise in 2020 and 2021, including books, puzzles and games, arts and crafts, apparel and accessories.

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From Licensing.biz:

Entertainment One’s Ricky Zoom to launch on CCTV-14 in China

Entertainment One’s hit pre-school animation, Ricky Zoom is gearing up to launch on CCTV-14 starting from March 23rd this year, following a successful kickstart to its broadcast campaign across China.

The series made its debut in mainland China in June last year where it got off to a strong start with audiences.

Hot in pursuit, a second season of Ricky Zoom has already gone into production, with a first batch of episodes due for delivery from November, 2020.

The series has reportedly achieved outstanding ratings in multiple markets at home and abroad. In China, the arrival of Ricky Zoom on Youku garnered more than 100 million views in the first 12 days. According to the Children’s Animation Series 2019 Webcast Data Report provided by Children’s Content Observation, Ricky Zoom is listed in second place in the high heat index that ranks new foreign animations in 2019 on Youku, exceeded only by Peppa Pig Season 7.

In international markets, the animation is listed as number one on Nick Jr. – a commercial kids’ channel in the UK and is also top on the Clan channel in Spain. From their weekend line up, Ricky Zoom is a top three show on Treehouse in Canada, and consistently outperforms channel averages on RAI in Italy, as well as across the LATAM region.

“We are so proud of Ricky Zoom and its success to date. It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world,” said eOne’s Olivier Dumont, president, Family and Brands.

“We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience, and we look forward to bringing them all-new adventures.”

Entertainment One is currently working with global master toy partner TOMY to present the launch of Ricky Zoom toys, including a series of six key products based on Ricky and his Bike Buddies. The collection will roll out in multiple territories and markets.

To meet consumer demand on the heels of the new toy releases, eOne will present a wealth of additional licensed merchandise in 2020 and 2021, including books, puzzles and games, arts and crafts, apparel and accessories.

###

Original Entertainment One (eOne) Press Release:

eOne’s Ricky Zoom to Air on China CCTV Channel in March

Season 2 Zooms into Production following Strong Debut of Season 1

First Range of Licensed Products Speeds into Multiple Markets Around the World

Shanghai China (March 16, 2020) – Ricky Zoom, the hit preschool animation from Entertainment One (eOne), has proven popular to be a big hit with legions of children and their families since its debut in mainland China in June 2019. With its unique focus on motorbike characters and stories, the show is gearing up to launch on CCTV-14, starting from March 23rd 2020. Audiences with a taste for adventure should stay tuned between 23rd and 27th March, during which time 10 episodes will be played starting at 11:20 every morning.

Hot in pursuit, a second season of Ricky Zoom has already zoomed into production, with a first batch of episodes due for delivery from November, 2020.

Ricky Zoom

Ricky Zoom has raced to success since its debut in June 2019, achieving outstanding ratings in multiple markets at home and abroad. The show’s combination of speed and cool stunts introduces a world of biking adventures to little bike-lovers. In China, the arrival of Ricky Zoom on Youku garnered more than 100 milion views in the first 12 days. According to the Children's Animation Series 2019 Webcast Data Report provided by Children's Content Observation, Ricky Zoom is listed in second place in the high heat index that ranks new foreign animations in 2019 on Youku, exceeded only by Peppa Pig Season 7.

In international markets, the animation is listed as number one on Nick Jr. - a commercial kids’ channel in the UK and is also top on the Clan channel in Spain. From their weekend line up, Ricky Zoom is a top three show on Treehouse in Canada, and consistently outperforms channel averages on RAI in Italy, as well as across the LATAM region. Around the world, Ricky Zoom is reaping in the ratings at full throttle.

“We are so proud of Ricky Zoom and its success to date. It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world,” said eOne’s Olivier Dumont, President, Family & Brands. “We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience, and we look forward to bringing them all-new adventures.”

Ricky Zoom

As the animation continues to enjoy popularity around the world, eOne is working with global master toy partner TOMY to present the launch of Ricky Zoom , including a series of six key products based on Ricky and his Bike Buddies. The collection will roll out in multiple territories and markets.

To meet consumer demand on the heels of the new toy releases, eOne will present a wealth of additional licensed merchandise in 2020 and 2021, including books, puzzles and games, arts and crafts, apparel and accessories.

TOMY Toys

Ends

About Entertainment One

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. Acquired by global play and entertainment company Hasbro (NASDAQ: HAS) in 2019, eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

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More Nick: 'Ricky Zoom' Revs Up for Season 2!

Originally published: Friday, February 21, 2020.

Source: PR Newswire.
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