Nickelodeon International Acquires Rights to 'Just Add Magic'

Sinking Ship Entertainment Inks International Pan-Territory Deal with Nickelodeon For Just Add Magic

TORONTO, Canada

January 20, 2020

Sinking Ship Entertainment (SSE) is thrilled to announce that Amazon Prime’s hit series JUST ADD MAGIC has been sold to Nickelodeon for a substantial international pan-territory deal. The kids’ live-action 6 –11 serialized mystery series is based on the popular Cindy Callaghan book of the same name. Produced by Amazon Prime and distributed by Sinking Ship Entertainment worldwide, the series follows the adventures of Kelly Quinn and her two best friends, Darbie and Hannah, after they discover a recipe book full of magic recipes. Nickelodeon has picked up the pay tv rights to the series in an international pan-territory deal.

“We are happy to be able to introduce the enchanting stories of friendship, family and adventure in JUST ADD MAGIC to Nickelodeon International audiences on a pan territory basis” says Layla Lewis, SVP of Nickelodeon’s global acquisitions and partnerships.

Sinking Ship’s Marilyn Kynaston notes “We’re thrilled that JUST ADD MAGIC has found such an ideal linear home with Nickelodeon International. More kids will have the chance to experience the magic of this series!”

There are currently three seasons comprising 50 X 22’ episodes with a spin-off season entitled JUST ADD MAGIC: MYSTERY CITY launching in early 2020 on Amazon (and later on Nickelodeon).

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About Sinking Ship Entertainment

Sinking Ship Entertainment is an award-winning production, distribution and interactive company specializing in family and kids’ live action and CGI blended content. In 2019 they set their sights on growth and launched a new animation series division. Since opening its doors in 2004, Sinking Ship has produced over 500 hours of content, and through their globally recognized in-house distribution division, has sold to over 200 countries internationally. The company has rapidly earned a global reputation for high quality, groundbreaking original series and companion interactive experiences. Overall, Sinking Ship has won 17 Daytime Emmy® Awards and a variety of other international awards including Canadian Screen Awards, Youth Media Alliance Awards, Fan Chile Awards, Parents Choice Awards, the Shaw Rocket Prize, and the Prix Jeunesse International. In addition to production, Sinking Ship operates a cutting edge VFX and Interactive Studio, creating multi-platform digital experiences and interactive content for audiences around the world. The Toronto-based company is home to over 175 shipmates.

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About Nickelodeon

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, available in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of ViacomCBS Networks International, a division of ViacomCBS Inc. (Nasdaq: VIACA, VIAC). For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc.

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Original post:

Sinking Ship Entertainment has licensed Amazon Prime’s hit series Just Add Magic to Nickelodeon in an international pan-territory deal!

Nickelodeon picked up the pay-TV rights for the live-action series, aimed at kids 6 to 11, in an international pan-territory deal (excluding the Americas and China).

Produced by Amazon Studios and distributed by Sinking Ship Entertainment, the series started airing on Nickelodeon in the UK & Ireland first, late last year. All other territories will follow throughout this year.

There are currently three seasons, comprising 50 22-minute episodes, with a spin-off season, Just Add Magic: Mystery City, launching in early 2020 on Amazon followed by Nickelodeon later this year.

Aimed at six to 11s, the show is based on a book of the same name by Cindy Callaghan and follows Kelly, Darbie and Hannah as they discover a recipe book full of magic. When it first launched, the show set a record for US Prime Video streams and hours watched, making its premiere weekend the most successful at the time for an Amazon Original Kids series. Amazon has since halted commissioning original kids programming.

“We are happy to be able to introduce the enchanting stories of friendship, family and adventure in Just Add Magic to Nickelodeon International audiences on a pan-territory basis,” said Layla Lewis, Senior Vice President (SVP) of Nickelodeon’s global acquisitions and partnerships.

Sinking Ship’s Marilyn Kynaston added, “We’re thrilled that Just Add Magic has found such an ideal linear home with Nickelodeon International. More kids will have the chance to experience the magic of this series!”

Sinking Ship picked up the distribution rights for the series early last year, immediately locking in deals with Discovery Kids (LatAm) and Family Channel and Groupe TV’s Yoopa (Canada).

But it’s not the only distributor trying to sell the second-window TV rights to the SVOD’s originals: Zodiak Kids signed a deal in 2018 to manage the linear broadcast rights to 17 of Amazon Studio’s original children’s series and holiday specials. Canada’s 9 Story Media Group also acquired Vancouver-based Slap Happy Cartoons’ animated series The Hollow.

More Nick: 2020 on Nickelodeon | New Shows, Specials, Events, Movies, Episodes, and More | Nick Upfront 2020!

Originally published: Monday, January 20, 2020.

Sources: TVKIDS, Kidscreen.

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