The Casagrandes, Nickelodeon's highly-anticipated animated The Loud House spin-off which follows Lincoln Loud's friend Ronnie Anne and her chaotic multi-generational family in Great Lakes City, premiered on Monday, October 14, and to celebrate, Sammie Crowley, a writer on The Loud House, shared with fans on Twitter a fun fact about one of her proudest moments from developing the show!
In the Twitter thread, Crowley revealed that when The Casagrandes was being developed, they knew that Sid Chang - Ronnie Anne’s new friend - needed a little sister. However, producers thought that Sid needed an older brother instead. As the series already had more male than female characters, Crowley gave an impassioned speech to the show's co-executive producer on why adding an extra male character would be wrong - and thankfully producers listened, with writers being able to keep the secondary character a girl named Adelaide (pictured below)!
Check out the thread below, and make sure to catch The Casagrandes on Nickelodeon!:
"To celebrate the premiere of #TheCasagrandes today I wanted to share with you guys a fun fact and one of my proudest moments from developing the show. After the Loud House writers had finished developing Sid, we immediately knew we wanted her to have a little sister [THREAD]
Adelaide popped for us right away -some characters do that. We were so excited about her and then we got some terrible news. There was push back - we needed more boy characters. A better “boy entry point” for the series. Age Adelaide up and make her a boy.
Now if you know me, you know this is one of my biggest pet peeves. I grew up on a steady diet of male characters - many I related to deeply. Even now, I see myself more in male characters. Girls are forced to relate to male characters because male is default. I’ve had enough.
I marched to our co-EP and gave an impassioned speech on why this was bogus - carefully reminding him that we already had more male than female characters - a thing that is true of almost EVERY show. To make a long story short (too late) with some major help from the universe...
We were able to keep Adelaide just as she was. All that fight to keep a secondary character a girl. To me - those are the fights worth having. Happy Casangrandes day guys!! This is a show a LOT of people shaped and are very very proud of ❤️"
Nickelodeon USA Triples Daily Broadcast of Genius Brands International’s Popular Preschool Series, Rainbow Rangers
All-New Episodes of the Hit Animated-Adventure Series to Premiere Each Sunday on Nick Jr. Beginning October 6
Genius Brands International's Animated Preschool Series Rainbow Rangers. Nickelodeon’s Nick Jr. will now broadcast Rainbow Rangers Monday – Friday, 3x per day, and on the weekends with a new episode premiering each Sunday. The rescue-based preschool series follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. Credit: Genius Brands International, Inc.
BEVERLY HILLS, Calif., Oct. 04, 2019 -- As a result of the strong performance of Rainbow Rangers on Nick Jr. in the U.S., Genius Brands International “Genius Brands” (Nasdaq: GNUS) announced today that Nickelodeon, a Viacom Inc. company (Nasdaq: VIA, VIAB), has significantly increased the broadcasting of the Company’s original preschool series by tripling the daily broadcast.
Effective immediately, Nick Jr. will now go to airing Rainbow Rangers Monday – Friday, 3x per day, and on the weekends with a new episode premiering each Sunday. Since premiering on Nick Jr. in November 2018, the series has consistently achieved high ratings with its target demo of Girls 2 – 5-years-old.
“The increased broadcast run commitment in the premium 10 weeks leading up to Christmas underscores the success of the series. The exposure of Rainbow Rangers is now essentially tripled,” said Andy Heyward, Chairman & CEO, Genius Brands.
“As products are now rolling out into the marketplace, this huge increase in daily exposure will grow the awareness and appetite for the 375 SKUs of Rainbow Rangers’ licensed products beginning to be introduced now,” said Lloyd Mintz, SVP, Global Consumer Products, Genius Brands. “The licensed categories include toys, books, apparel, footwear, sleepwear, bedding, school supplies, party goods, costumes, novelty, vitamins, bathing suits, bicycles, among others.”
Heyward adds, “We are thrilled with the commitment that Nickelodeon continues to make to Rainbow Rangers by providing more opportunities for young audiences to watch throughout the week this special series that not only delivers fun, adventure and entertainment but important positive messaging of empowerment and diversity.”
In the international market, Rainbow Rangers season one debuted this summer across Latin America on Nickelodeon LatAm, and in its first major European territory, Italy, on Cartoonito. Genius Brands is currently in negotiations with a number of other leading broadcasters around the world, which will be announced in the coming days, as well as global licensing agents.
Update (10/13) - Treehouse in Canada will start to air Rainbow Rangers daily at 2:50pm (ET/PT) from Monday, October 14, 2019!
Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The series boasts a unique and highly-accomplished team of creators from the animated motion picture and television worlds, including Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield, and New York Times Bestselling author and Emmy Award-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials), who serves as head writer and co-creator. Multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands' Chairman and CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer.
About Genius Brands International
Headquartered in Beverly Hills, Genius Brands International, Inc. (Nasdaq: GNUS) is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. The Company’s “content with a purpose” brand portfolio, which is led by award-winning creators and producers, includes preschool properties Rainbow Rangers for Nick Jr. and Llama Llama for Netflix; award-winning toddler brand, Baby Genius; adventure comedy STEM series, Thomas Edison's Secret Lab; and financial literacy and entrepreneurship series, Warren Buffett's Secret Millionaires Club. The Company’s content catalog also includes the animated series, Stan Lee's Cosmic Crusaders, created with Stan Lee's Pow! Entertainment. Seeing the need to provide kids and parents with a safe viewing environment that offers premium enriching and engaging programming, Genius Brands launched the Genius Brands Network – comprised of Kid Genius Cartoon Channel and Baby Genius TV, as well as an exclusive Kid Genius Cartoons Plus subscription channel on Amazon Prime.The Network channels are available in approximately 80 million U.S. households via a variety of distribution platforms, including cable with Comcast and Cox, OTT including Amazon Fire, DISH TV/Sling, set-top box, internet, and mobile. Through licensing agreements with category leading partners, characters from the Company’s properties also appear on a wide range of consumer products for retail. For additional information, please visit www.gnusbrands.com
Forward Looking Statements: Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its patent business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Genius Brands International Issues Shareholder Letter
Provides teaser video showcasing the upcoming Stan Lee's Superhero Kindergarten, starring Arnold Schwarzenegger
BEVERLY HILLS, Calif., Oct. 15, 2019 (GLOBE NEWSWIRE) -- Genius Brands International “Genius Brands” (NASDAQ: GNUS) the global brand management company that creates and licenses multimedia entertainment content for children, released a letter to shareholders from Chairman & CEO Andy Heyward. The complete letter follows and to view in browser, please visit Genius Brands International.
The Company also provided a teaser video showcasing the upcoming Stan Lee's Superhero Kindergarten, starring Arnold Schwarzenegger, which is available here.
Letter to Shareholders
Dear Friends and Shareholders,
Yesterday, I had the privilege of announcing a transformational partnership between Genius Brands and the Alibaba Company, the largest market cap company of China. We held an investor conference call, and the news has since been reported widely and I would like to share and amplify upon that with you today, as well as other important events now occurring at Genius Brands.
Alibaba and Genius Brands announced a partnership in which Alibaba will co-produce our upcoming tentpole series, Stan Lee's Superhero Kindergarten, starring Arnold Schwarzenegger. Alibaba will not only co-produce, but also distribute, promote, and do all the licensing of consumer products and merchandising in China.
Additionally, Alibaba will become Genius Brands’ global partner in the series, with a 7-figure investment. For those of you unfamiliar with Alibaba, it is an internet commerce company with a $488 billion market cap, often referred to as the “Amazon of China,” and the largest market cap company in China. Not only will they become our global partner in the series, but they will provide us with an entry point at the highest and most privileged level to access and capitalize on the enormous Chinese economy and 1.4 billion person consumer market.
Coinciding with the launch of Stan Lee's Superhero Kindergarten, Arnold Schwarzenegger, will not only star and co-produce with Genius Brands and Alibaba Group, but also becomes a significant shareholder in Genius Brands through his equity participation in lieu of other compensation.
We are excited to announce these important developments as they represent powerful data points in the growth of the company and creation of material assets and important revenues to come from those assets.
This comes on the heels of a number of other material developments recently.
One of our two tentpole series, Rainbow Rangers, on Nickelodeon, was recently expanded from one broadcast per day to THREE broadcasts per day Monday through Friday, with an ADDITIONAL PREMIERE EPISODE each Sunday. Such a commitment from a major network can only occur when a program is performing very well. This tripling of exposure will create greater and greater awareness of the program, as we are about to launch over 375 consumer product SKUs into the market at retail. The first of these were our Rainbow Rangers Halloween costumes which debuted exclusively at Walmart recently. The main product launch will be comprised of virtually every category of Rainbow Rangers product imaginable from toys led by Mattel Toys, to apparel, sleepwear, bedding, school supplies, party goods, publishing, bikes, vitamins, toothpaste, costume touring show, and others.
Concurrent with Rainbow Rangers on Nickelodeon, our other tentpole series Llama Llama on Netflix, is now entering the retail consumer product marketplace with broad promotional and licensing activities. Llama Llama recently appeared on 80 million box tops of Kellogg’s Fruit Loops, Kellogg’s Raisin Bran and Kellogg’s kid snacks.
The most recent Llama Llama book from Penguin Publishing debuted on the New York Times kids best seller list at #5 with a total already of over 30 million Llama Llama books in print. And over 75 product SKUs anchor the brand, with significantly more to come. Meanwhile, we recently delivered a group of new episodes and holiday specials of Llama Llama, and the 2nd season on Netflix has now been delivered and will debut next month.
I am currently at the MIPCOM global tv conference in France, where we are selling our shows to the international broadcaster audience. The response has been strong and as shows air and establish themselves internationally, we activate consumer products licensing programs in each of those territories. All of this underscores the coming commerce and revenues at Genius Brands.
The launch of these products into retail, now and in 2020, we believe will mark the transformation of Genius Brands from a 'story stock' to a stock with real revenues and earnings.
We have always said that it takes 4-5 years to take a kids property from creation through development, production, broadcast, distribution, licensing, and then to the retail shelf. We are finally now arriving to that spot with our two tentpole properties, Rainbow Rangers and Llama Llama.
Now, with the launch of Stan Lee's Superhero Kindergarten, and our transformational partnership announced today with Alibaba, we will soon have our third and largest global tentpole.
It is no coincidence that Stan Lee has been the creator of the most successful brands in entertainment, one after another after another. From Spider-Man to the Incredible Hulk, to the X-Men, Iron Man, Thor, Fantastic Four, Guardians of the Galaxy, and of course The Avengers. There has never been someone who has so fully captured the public, with billions and billions of box office and licensed products, as Stan Lee.
We at Genius Brands have been very fortunate to have developed a number of properties created by Stan before he passed away last year. These now reside in our Genius Brands vaults under the banner of 'Stan Lee Comics', which we manage and co own with Stan's company POW!, and which we will roll out.
Though we cannot forecast the future, it bears repeating that over and again, Stan Lee properties have consistently generated billions of dollars of box office and consumer products revenue.
I remain bullish on our company and equally bullish on the category of animated assets.
Two noteworthy transactions took place this year. The Saban kids catalogue was sold to Hasbro Toys for $500 million dollars. Also sold to Hasbro was the Entertainment One asset for $4.2 billion dollars, led in large part, by its two lead properties, Peppa Pig and PJ Masks.
Lightning is silent until it strikes, and few people saw these transactions coming.
Much of our senior leadership at Genius Brands comes from The Walt Disney Company and Hasbro Toys, as well as the Spin Master Toy Company, the creators and owners of the billion-dollar mega-hit Paw Patrol. I am confident that our management is at the epicenter of this business and is as experienced as anyone in the creating and realizing of value.
With the recent delivery of Season 2 of Llama Llama to Netflix, we will be able to recognize that revenue this year. Meanwhile, we continue to pay down debt each month and strengthen our balance sheet.
Mindful of the above, in the last month, I made two additional investments personally in Genius one of $500,000 in Genius debt, and a subsequent one of $750,000 in common stock. These are in addition to the $2 million investment I made several months ago of a block of common stock above market at $3 per share.
With the announcement of Alibaba today, and the recent rollout and news surrounding Rainbow Rangers and Llama Llama, I am more bullish than ever on the future of our company. I would like to thank our investors and shareholders who have been patient with the company during the ups and downs of our recent stock price. I have always said that the asset class of animation is a timeless value, which for those with patience, we believe will be richly rewarded.
With today's transformational news, I believe that is becoming more apparent than ever.
Sincerely,
Andy Heyward
Genius Brands Chairman and CEO
About Genius Brands International
Headquartered in Beverly Hills, Genius Brands International, Inc. (Nasdaq: GNUS) is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. The Company’s “content with a purpose” brand portfolio, which is led by award-winning creators and producers, includes preschool properties Rainbow Rangers for Nick Jr. and Llama Llama for Netflix; award-winning toddler brand, Baby Genius; adventure comedy STEM series, Thomas Edison's Secret Lab; and financial literacy and entrepreneurship series, Warren Buffett's Secret Millionaires Club. The Company’s content catalog also includes the animated series, Stan Lee's Cosmic Crusaders, created with Stan Lee's Pow! Entertainment. Seeing the need to provide kids and parents with a safe viewing environment that offers premium enriching and engaging programming, Genius Brands launched the Genius Brands Network – comprised of Kid Genius Cartoon Channel and Baby Genius TV, as well as an exclusive Kid Genius Cartoons Plus subscription channel on Amazon Prime. The Network channels are available in approximately 80 million U.S. households via a variety of distribution platforms, such as OTT, set-top box, internet, and mobile. Through licensing agreements with category leading partners, characters from the Company’s properties also appear on a wide range of consumer products for retail. For additional information, please visit www.gnusbrands.com.
About Stan Lee’s POW! Entertainment
POW! Entertainment Inc. is a multimedia company founded in 2001 by the iconic comic book creator Stan Lee with his friend and business partner Gill Champion, who is the President today, to create and license intellectual properties for entertainment media, including: feature-length films, television, merchandising, branded content and other related ancillary markets as well as exclusively maintain and protect the ownership of his name, likeness, voice, trademarks and publicity rights throughout the world. POW! Entertainment was acquired by Hong Kong-based Camsing International Holding Limited, one of China's leading brand licensing, entertainment, marketing, and promotion companies, in 2017. Under new leadership, another original founder and industry veterans from Marvel and MGM, POW! is working with top writers, artists, animators, filmmakers, and actors to extend the legacy of the greatest storyteller of our time.
Forward-Looking Statements:
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its patent business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
Celebrate Halloween at your local Target! Kids are invited to come dressed in costumes and trick-or-treat their way through the store, plus children will be treated to a exclusive episode of PAW Patrol. Participants can expect giveaways as well, according to Target officials.
The free Paw Patrol themed trick-or-treat event is planned for Saturday, October 26, 2019 from 10 a.m. to 1 p.m. at participating Target locations. To find a Target location near you for this Paw Patrol event, visit the official website.
If your mighty pup wants to double down on his Paw Patrol experience, Target has costumes, clothes, toys and pumpkin decorations featuring the whole Adventure Bay gang. And there's a great deal going on this week from Sept. 30 to Oct. 4. because all Halloween related merchandise is on sale: spend $30 save $5, spend $50 save $10 on Halloween costumes, decor, and lighting. You can get a sneak peek of this year's offerings online before heading over to the store.
Target held similar Paw Patrol-themed events in the past two years, and it was met with tons of enthusiasm from kids and parents alike. This may be due to the fact that trick-or-treating in stores and malls instead of the traditional neighborhoods have gained popularity in recent years, according to The Atlantic. Some see it as a safe alternative to walking the streets on a school night.
And this isn't the first time Target has partnered with Nick Jr. for a Paw Patrol-related bash. In 2017, the store hosted a nationwide Paw Patrol tour where kids could meet the gang in person and get a sneak peek at upcoming toy launches and new bedroom accessories like sheets, comforters, and night lights.
Pups! Don’t Miss This PAW Patrol Trick-or-Treat Event at Target
Know a kid who’s a big PAW Patrol fan? We have a special treat for you, just in time for Halloween.
Join us for a free PAW Patrol Trick-or-Treat Event on Saturday, Oct. 26, 2019 from 10 a.m. to 1 p.m. at select Target stores nationwide. (Find participating stores near you.) Kids are invited to come in costume and trick-or-treat their way through the store, enjoy giveaways* and watch episodes of PAW Patrol, including a Halloween adventure and a story featuring the new Mighty Twins.
If you’re looking for pup-tastic gear, Target’s your destination for tons of PAW Patrol products. Among our faves? The Super Mighty Pups Lookout Tower—so hot it made Bullseye’s Top Toys of the Season list.
Kids Digital Studio Greenlights Six New Series Including Shows Based on pocket.watch Creator Partners the Onyx Family, the Eh Bee Family, EvanTubeHD & JillianTubeHD
Company Extends Partnership with Hulu and Launches Programming on Vudu
Ryan's Mystery Playdate
LOS ANGELES, Oct. 15, 2019 /PRNewswire/ -- Pocket.watch, the new studio that creates global franchises from the YouTube stars and characters loved by Generation Alpha, today announced an extension of their partnership with Hulu bringing season one of Hobby Kids Adventures to the platform, as well as new seasons of Ryan's World, EvanTube Ultimate Mishmash and HobbyKids Ultimate Mishmash. The new content will be available on Hulu beginning October 18th bringing the total number of pocket.watch created episodes on Hulu to 177. The company also announced that Vudu will be bringing Hobby Kids Adventures and pocket.watch Challenge Squad to their ad-supported service beginning on October 15th. The studio has also confirmed Ryan's Mystery Playdate continues to rank as the number one show for preschoolers on all of television and has been viewed by over 25 million viewers in the US since launching on Nickelodeon and Nick Jr. in April of this year. The series has since rolled out internationally, including on Nick Jr. channels in the UK, Ireland and Australia, and Treehouse in Canada, and season two has just debuted on Nickelodeon in the U.S.
Hobby Kids Adventures
Premiering in June of this year, pocket.watch's animated series Hobby Kids Adventures, co-created by Butch Hartman (The Fairly OddParents, Danny Phantom) and in collaboration with the HobbyKids family, has generated over 30 million views on the HobbyKidsTV YouTube channel. The series has also launched on Amazon Prime Video, the Nickelodeon and Nick Jr video apps, and on pocket.watch branded channels across leading streaming platforms, including its new 24/7 live-linear channel on The Roku Channel Kids and Family. Additionally, the series has spun off consumer products available at Walmart with games and books on the way.
"We feel an immense sense of pride around the success of Hobby Kids Adventures and Ryan's Mystery Playdate," said Albie Hecht, Chief Content Officer, pocket.watch. "Staying true to our mission to bring kids and families more of what they love, we've partnered with some of the best names in both the traditional and digital space to secure pocket.watch's position as the leader in digital-first IP for kids and families."
Following pocket.watch's model of creating global franchises from YouTube stars and characters, the company has greenlit a twelve-episode animated comedy-mystery series called Onyx Monster Mysteries based on the popular Onyx Kids YouTube channel, that follows the four teens and their practical parents on an adventure to save the most endangered species in the world - Monsters. Joining the creative team is Doreen Spicer-Dannelly (The Proud Family) as executive producer and showrunner.
Another series greenlit by pocket.watch is Zombees, a horror-comedy that follows the animated adventures of the incredibly popular Eh Bee family when they mysteriously turn into zombees along with half the world's population. Beatriz Acevedez and Doug Greiff (co-founders of Mitu) will serve as executive producers on the series.
In addition to Onyx Monster Mysteries and Zombees, pocket.watch has also greenlit production of the following new original series:
EvanTube's Dollar Toy Squad: Series follows the stop motion exploits of plastic superheroes as they battle the evil forces of metal toys. The series is created by Matthew Schwartz and Yoram Benz, with EP's on the series including Lance Krall (The Lance Krall Show, Fameless), Albie Hecht (pocket.watch), Emmy winning director Peter Siaggas (The Lance Krall Show, Jimmy Kimmel Live!), Peter Stathopoulos, Chris M. Williams (pocket.watch) and Andy Rheingold as co-EP.
Do Crew: Animated and live-action hybrid pre-school educational series where anytime something needs to be fixed, built or repaired, brother and sister Donnie and Didi Do are always ready to help solve the problem!
Jillian's Mystery Craft Box: A ten-episode live-action series, where special guest DIY superstar and executive producer Karina Garcia challenges Jillian, star of the hit YouTube channel JillianTubeHD, to create something special for her animated buddies from a mystery box of crafts each week.
The Claw: A seven-episode horror anthology audio show for Audible created by bestselling YA author Pat Carman. All seven episodes will be released exclusively on Audible November 21st.
For more about pocket.watch's upcoming slate, please visit pocket.watch.
About pocket.watch
Pocket.watch is a new studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. Pocket.watch developed and launched the massive Ryan's World® consumer products line and created and produces Ryan's Mystery Playdate, which airs on Nickelodeon and is the #1 preschool show on television. The company was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. Its management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves, David B. Williams and Kerry Tucker. Investors include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau. For more information about pocket.watch, please visit pocket.watch.
Zombies, Spies, Bounty Hunters and More; Eleven New Channels Added To Pluto TV Latino
Pluto TV Now Streams Over 4000 Hours of Spanish & Portuguese-Language Programming
Adding 2000 New Hours and 11 All-New Channels For U.S. Hispanic Audiences Featuring Hit Movies & Television Shows, Food, Reality, Horror, Kids, Animals, Spies & More
October 15, 2019 10:00 AM Eastern Daylight Time
LOS ANGELES--Pluto TV, the leading free streaming television service in the U.S., today debuted eleven all-new channels featuring Spanish-speaking programming on Pluto TV Latino – a dedicated category living on the Pluto TV platform that delivers premium, ad-supported programming for US Hispanic audiences. Introduced in July, the Pluto TV Latino vertical marks the latest evolution in Pluto TV’s ongoing mission to entertain the planet and appeal to global audiences.
This new suite of channels brings an additional 2,000 hours, totaling 4,000 hours of Spanish & Portuguese-speaking programming and a total of 22 channels dedicated to 24/7 Latino programming on Pluto TV. The new content brings an all-new array of fan-favorites with movie-themed channels and curated genre channels featuring 24-hour programming in reality, travel, food, wildlife, and just in time for Halloween - a channel dedicated to terrifying films.
With something for everyone, these all-new genre specific channels targeted to Hispanic audiences add an even greater array of classic and iconic programming associated with fan-favorite brands like Nickelodeon (Nick Latino), Nick Jr. (Nick Jr. Latino), and Spike (Spike Aventura) to channels dedicated to franchises like Pluto TV 007 en Español, a 24-hour dedicated channel streaming 18 original James Bond adventures. Pluto TV will also air award-winning The Walking Dead en Español on Pluto TV Cine Estelar every weeknight at 7pm ET, and then replay the show during the weekends on Pluto TV Cine Terror at 4pm and 7pm ET.
“Over the past year, Pluto TV has been heavily focused on increasing our global reach, weaving cultural resonance and diversity into our programming to appeal to audiences at home and abroad,” states Amy Kuessner, Senior Vice President (SVP) Content Strategy & Global Partnerships, Pluto TV. “With Pluto TV Latino, we’ve witnessed the rapid adoption of OTT throughout the US Hispanic market and saw an opportunity to do what few others can do, super-serve them with premium content they know and love, in the language they speak.”
The newest additions include:
Dog, el Cazarrecompensas
Go on the prowl with real-life bounty hunter Duane "Dog" Chapman, his wife Beth, and their family as they chase down fugitives in the Hawaiian islands. The hunt is on, and Dog always gets his man on this exclusive 24/7 channel playing in Spanish.
Nick Latino
Welcome to Nick Latino on Pluto TV where you can watch your favorite classic shows in Spanish! Catch The Fairly OddParents, iCarly, Rugrats, Victorious, and more! It’s all on Nick Latino on Pluto TV.
Nick Jr. Latino
Welcome to Nick Jr. Latino on Pluto TV where you’ll find your preschooler’s favorite friends, all in Spanish! Watch classic Blue’s Clues, Dora the Explorer, and many more hit shows on Nick Jr. Latino on Pluto TV.
Pluto TV Cine Acción
Hang on tight! It’s about to get exciting on Pluto TV Cine Acción. Watch Hollywood blockbusters along with native Spanish productions for thrilling adventures any time of day.
Pluto TV Cine Terror
Hold your breath, cover your eyes, and don’t make a sound. Every day, Pluto TV Cine Terror is bringing you the most spine-tingling movies from dubbed American hits to all-Latino scare-fests.
Spike Aventura
Spike Aventura on Pluto TV is round-the-clock action and adrenaline for the adventure lover. Get your octane load and dive into end-of-the-world scenarios, the sharpest and most daring competitions as you venture into the great outdoors.
Pluto TV Naturaleza
Explore the planet and all the amazing creatures that live on it. With Pluto TV Naturaleza, you’ll get up close and personal with wildlife from the cute and cuddly to the poisonous and predatory.
Pluto TV Cocina
The kitchen is the heart of the home, so Pluto TV Cocina shows you how to make the most of it with expert chefs, world-class restaurants, and exotic cuisines. It’s always dinner time on Pluto TV Cocina.
Pluto TV Mundo
Pack your bags and get ready for adventure. Pluto TV Mundo lets you circle the globe as you travel to beautiful locations, meet fascinating people, and learn about unique cultures.
Pluto TV Realities en Español
There’s nothing more fascinating that other humans. See how everyday people live, work, play, and love with this 24-hour channel of fascinating reality programming.
Pluto TV 007 en Español
The action, cars and shaken (not stirred) martinis of the world’s greatest super spy are now in one place: Pluto TV 007. Watch 18 original James Bond adventures 24 hours a day, 007 days a week in Spanish!
Channels can be watched on Pluto TV, in the Pluto TV section spanning Channels 752 – 758.
About Pluto TV
Pluto TV, a Viacom Company, is the leading free streaming television service in America, delivering 200+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Originally published: Wednesday, May 22, 2019 at 8:17pm BST.
Update - Below is Nickelodeon Latin America's (Latinoamérica) official press release announcing the exciting news, via Business Wire:
Nickelodeon Latin America Signs Exclusive Global Representation Agreement with Teen Star and YouTube Sensation Isabella de la Torre “La Bala”
Multiple Content and Music Projects are in Development, as well as a Comprehensive Consumer Products Program
May 22, 2019 03:34 PM Eastern Daylight Time
MIAMI--(BUSINESS WIRE)--Nickelodeon Latin America announced today that it has signed an exclusive global representation agreement with teen star and YouTube sensation, Isabella de La Torre, "La Bala". Under this agreement, Nickelodeon will work with La Bala to propel her career internationally on multiple platforms, including consumer products, music, short-and-long form original productions, social networks, live events and editorial, among others. The announcement was made today by Tatiana Rodriguez, Senior Vice President and Brand Head of Kids and Families for Nickelodeon Latin America.
#laBalaonNick
"We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America," commented Rodriguez. "Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences, but also for those in the US and internationally.”
Nickelodeon Latin America is currently working on a comprehensive strategy for the talented influencer, which includes the development of her musical career, as well as an exclusive line of consumer products and multiple merchandising agreements with promotional partners covering various categories such as fashion, accessories and much more.
“We are always looking for new and exciting ways to partner with Latin America’s best talent," commented Marc Zimet, Vice President of Talent and Music Relations for Viacom International Media Networks Americas. "La Bala, is without a doubt, one of the most beloved and followed names today, and we are happy to work alongside her in this next phase of her professional career.”
La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the "Best Influencer” category, and was also a presenter at the Kids' Choice Awards Mexico 2018.
"I am very happy to be part of this great family, and I say "family" because from the minute that I met everyone at Nickelodeon they made me feel like I was family. I've been watching the channel since I was very young - shows like the Kids' Choice Awards - and for me, to be part of Nickelodeon right now is like a dream come true,” commented La Bala. "Thank you so much for believing in me. I also want to thank all my fans, the Balovers, as this accomplishment is also theirs, because without them none of this would be possible. During this new journey you all are my greatest treasure...I love you Balovers!"
About La Bala
Isabella de la Torre was born on July 19, 2004 in Mexico City. From the time, she was very young she loved the arts: dancing, writing, singing and drawing. At the age of seven, she began to take violin lessons and from that moment, her love for musical instruments arose. Today she plays piano, guitar, ukulele and is currently learning to play the drums.
In September 2015, with the support of her parents, she launched her YouTube channel with the sole aim of making people laugh. “Bella,” as she is lovingly referred to by her family, decides to name her channel “La Bala” (the bullet), as her parents would often say that she was “as fast as a bullet” in all aspects of her life.
It was not long before the launch of La Bala’s YouTube channel, that her authentic and fun personality won the hearts of the digital audience, reaching nearly 6 million followers on her YouTube channel and 2 million on Instagram. What is most important for her are her followers, which are known as "Balovers", and she claims “together with them, we are a team.” She works hard every day making her videos to get a smile and a laugh from her fans. Above all, she is thankful that they give her one of the most valuable things: their time.
La Bala dreams of being a singer and songwriter and already has four music videos on her YouTube channel. Her first single Mi Momento (My moment), currently has more than 30 million views.
About VIMN Americas
Viacom International Media Networks Americas, a unit of Viacom Inc. (NASDAQ: VIAB), owns and operates the company’s portfolio of entertainment brands, which include MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, VH1, Telefe and their respective properties in Latin America (including Brazil). Additionally, the portfolio includes Tr3 in the US, which targets a broad US Hispanic audience; and programming partnerships in Canada with Corus Entertainment for Nickelodeon and Bell Media for MTV and Comedy Central. VIMN Americas also holds a majority stake in Porta dos Fundos, one of the main comedy content creators in Brazil. The company’s multiplatform business includes the mobile apps MTV Play, Nick Play, Comedy Central Play, Mi Telefe and Telefe Noticias; on-demand products, Nick First and My Nick Jr., SVOD products, Noggin, in addition to multiple web sites.
Update (25/5) - In additional news, Viacom recently announced at its Mexico Consumer Products Summit that Viacom and Nickelodeon Consumer Products (VNCP) are planning to launch a raft of new consumer product lines inspired by several popular Nickelodeon and Nick Jr. properties, including Blues Clues & You, Butterbean’s Café, Abby Hatcher, and Dora the Explorer, which is celebrating its 20th anniversary in 2020, as well as PAW Patrol, Top Wing, Rise of the Teenage Mutant Ninja Turtles, The Loud House, SpongeBob SquarePants, which is celebrating its 20th anniversary in 2019, and Nickelodeon Slime, over the next year!
México: Viacom presentó sus novedades en el Consumer Products Summit
Ante más de 350 invitados, Viacom organizó el Mexico Consumer Products Summit, donde presentó las nuevas líneas y colecciones de productos que saldrán de la pantalla de Nickelodeon el próximo año.
Durante el evento, Viacom y Nickelodeon Consumer Products anunciaron un acuerdo de representación global con la estrella juvenil y sensación de YouTube, Isabella de La Torre, “La Bala” por el que Nickelodeon impulsará internacionalmente la carrera de la estrella digital en múltiples plataformas y áreas de negocio incluyendo consumer products, música, producciones originales, redes sociales, eventos en vivo y editorial, entre otros.
Entre las novedades para el próximo año, se anunciaron los licenciamientos de propiedades para todas las audiencias de Nickelodeon, incluyendo nuevos lanzamientos de producto de Nick Jr. para la audiencia prescolar incluyendo Las Pistas de Blue, Butterbean’s Café, Abby Hatcher (en coproducción con Spinmaster) y Dora La Exploradora, que cumple 20 años en 2020. La empresa también anunció nuevas líneas para las ya exitosas propiedades de Nick Jr. Paw Patrol y Top Wing, además de nuevas líneas para las exitosas series de Nickelodeon como El Ascenso de Las Tortugas Ninja (RTNMT), Loud House, Bob Esponja, que festeja sus 20 años empezando en julio y productos de “slime”.
‘Estamos muy emocionados de anunciar nuestras novedades para 2020, entre ellas la representación de la talentosa artista y creadora de contenido, Isabella de La Torre ‘La Bala’ como la nueva cara de Nickelodeon’, comentó Cristian Cabero, SVP de Consumer Products y Location Based Experiences Americas para Viacom International Media Networks Americas.
‘Tenemos una amplia oferta de propiedades con productos de calidad y estamos seguros que junto a nuestros licenciatarios ofreceremos novedosos programas y oportunidades que conectarán con los consumidores en este mercado’, agregó.
‘Nickelodeon es un jugador importante en el mercado mexicano y para 2020, pisamos más fuerte que nunca en el país con nuevos productos, contenidos y una personalidad digital que exportaremos de México a todo el mundo: La Bala’, agregó Eduardo Lebrija, SVP y Director General de Américas Norte y Ventas Panregional para Viacom International Media Networks Américas.
‘Nickelodeon siempre busca crear productos y experiencias únicas para conectar a los chicos y sus familias con los personajes que aman de nuestra pantalla y nos llena de orgullo presentar el amplio portafolio de licencias poderosas, personajes icónicos y nuevas apuestas para los licenciatarios más importantes del país’, resumió.
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Original post:
Nickelodeon Latin America (Latinoamérica) has signed Isabella de la Torre, better known to fans as YouTuber La Bala, to a talent deal, which will aim to boost the 14-year-old career of being a performer, and help realise the internet star's dream of becoming a professional singer!
MEXICO CITY, MEXICO - AUGUST 19, 2017: La Bala attends the Nickelodeon Kids' Choice Awards Mexico 2017 at Auditorio Nacional on August 19, 2017 in Mexico City, Mexico. (Photo by Victor Chavez/WireImage)
As part of the agreement, Nickelodeon will also release a line of consumer products inspired by the star.
"I'm happy to be part of this great family, and I say family because from the minute I met them, they made me feel that way, they made me feel like a family," Torre said in a statement.
"Since I was a child I have watched the channel, I watched the Kids' Choice Awards and for me to be part of Nickelodeon is a dream," added the young star.
The Mexico City, México native, has around 6 million followers on her YouTube channel and 2 million on Instagram. The star has became famous for the fun videos she has been producing since 2015.
Torre was nominated in Nickelodeon's Kids' Choice Awards México in 2016 and 2017 for "Best Influencer". She can play the piano, guitar, violin and ukulele.
In addition, Torre made her musical debut with the song "Mi Momento", which was released on La Bala's YouTube channel in August 2018 and has already received more than 30 million views.
"Thank you very much for believing in me. I also thank all the 'Balovers', since this achievement is also theirs, without a doubt that without them, it would not be possible. On this journey you are my greatest treasure... I love Balovers," she said.
Eduardo Lebrija, the General Manager (GM) and Senior Vice President (SVP) of Viacom International Media Networks (VIMN) The Americas North and Pan-Regional Sales, said that they are happy to have this young talent on board.
"La Bala is a girl full of energy, charisma and lots of talent, with a way of being unique and transparent to her fans," Lebrija said.
The signings of Torre, Siwa and Annie LeBlanc is part of the entertainment giant’s plan to build up a stable of influencers and take them into ventures outside of television.
La youtuber Isabella de la Torre, 'La Bala', firmó un acuerdo con Nickelodeon Latinamérica para impulsar su carrera como intérprete.
"La Bala" cumplirá su sueño de ser cantante profesional.
La youtuber de 14 años firmó un acuerdo con Nickelodeon Latinoamérica para impulsar su carrera como intérprete.
Isabella de la Torre, su nombre real, tendrá además una línea de productos de consumo inspirada en ella.
"Me siento feliz por ser parte de esta gran familia, y digo familia porque desde el minuto uno que los conocí me hicieron sentir eso, me hicieron sentir en familia.
"Desde chiquita veía el canal, veía los Kids Choice Awards y para mí ser parte de Nickelodeon es un sueño", comentó "La Bala".
La nacida en Ciudad de México, quien tiene 6 millones de seguidores en su canal de Youtuber y 2 millones en Instagram, cobró fama por sus videos divertidos desde 2015.
Ha sido nominada a los Kids Choice Awards México en 2016 y 2017 en las categorías de Mejor Influencer. Sabe tocar piano, guitarra, violín y ukelele.
Además, hizo su debut musical con el tema "Mi Momento", que subió a YouTube, donde tiene ya más de 30 millones de reproducciones.
"Muchas gracias por creer en mí. También agradezco a todos los 'Balovers', ya que este logro también es de ellos, sin duda sin ellos no sería posible. En este viaje ustedes son mi mayor tesoro... ¡Los Amo Balovers!", expresó.
Eduardo Lebrija, director general y SVP de Viacom Americas Norte y Ventas Panregional, señaló que están contentos de recibir a este talento juvenil.
"La Bala es una niña llena de energía, carisma y mucho talento, con una forma de ser única y transparente ante sus fans", resaltó Lebrija.
Isabella de la Torre “La Bala” llega a Nickelodeon
Nickelodeon Latinoamérica anunció que ha firmado un acuerdo de representación global con la estrella juvenil y sensación de YouTube, Isabella de La Torre “La Bala”. Bajo este acuerdo, Nickelodeon impulsará internacionalmente la carrera de la reconocida influencer en múltiples plataformas y áreas de negocio incluyendo consumer products, música, producciones originales, redes sociales, eventos en vivo y editorial, entre otros. El anuncio fue hecho por Tatiana Rodriguez, Vicepresidente Senior de Kids and Families, Nickelodeon Latinoamérica.
“Nos enorgullece darle la bienvenida a Isabella, quien, a través este acuerdo, será la nueva cara y embajadora de Nickelodeon Latinoamérica”, comento Rodriguez. “Isabella reúne todas las cualidades esenciales de nuestra marca. También es bilingüe, lo cual nos permite colaborar con ella en distintas iniciativas, no solo para las audiencias de América Latina, si no también para Estados Unidos e internacionalmente.”.
“Me siento feliz por ser parte de esta gran familia, y digo familia porque desde el minuto uno que los conocí me hicieron sentir eso, me hicieron sentir en familia. Desde chiquita veía el canal, veía los Kids Choice Awards y para mi ser parte de Nickelodeon es un sueño”, comentó La Bala. “Muchas gracias por creer en mí. También agradezco a todos los Balovers ya que este logro también es de ellos, sin duda sin ellos no sería posible. En este viaje ustedes son mi mayor tesoro… ¡Los Amo Balovers!”.
Nickelodeon Latinoamérica actualmente se encuentra trabajando en una estrategia que incluye el desarrollo de la carrera musical de la talentosa influencer, además de una exclusiva línea de productos de consumo inspirada por ella y múltiples acuerdos de merchandising con socios comerciales cubriendo diversas categorías como moda, accesorios y mucho más.
NICKELODEON IMPULSARÁ INTERNACIONALMENTE LA CARRERA DE LA ESTRELLA JUVENIL MEXICANA ISABELLA DE LA TORRE
LA BA LA
@MundonickLA @labala_isabella
NICKELODEON LATINOAMÉRICA FIRMA ACUERDO DE REPRESENTACIÓN GLOBAL CON LA ESTRELLA JUVENIL MEXICANA Y SENSACIÓN DE YOUTUBE ISABELLA DE LA TORRE “LA BALA”
Varios proyectos de contenido y música están en desarrollo, así como un programa integral de productos de consumo
Nickelodeon Latinoamérica anunció hoy que ha firmado un acuerdo de representación global con la estrella juvenil y sensación de YouTube, Isabella de La Torre, “La Bala”. Bajo este acuerdo, Nickelodeon impulsará internacionalmente la carrera de la reconocida creadora de contenido en múltiples plataformas y áreas de negocio incluyendo consumer products, música, producciones originales, redes sociales, eventos en vivo y editorial, entre otros. El anuncio fue hecho por Tatiana Rodriguez, Vicepresidente Senior de Kids and Families, Nickelodeon Latinoamérica
“Nos enorgullece darle la bienvenida a Isabella, quien a través este acuerdo, será la nueva cara y embajadora de Nickelodeon Latinoamérica”, comento Rodriguez. “Isabella reúne todas las cualidades esenciales de nuestra marca. También es bilingüe, lo cual nos permite colaborar con ella en distintas iniciativas, no solo para las audiencias de América Latina, si no también para Estados Unidos e internacionalmente”.
“Me siento feliz por ser parte de esta gran familia, y digo familia porque desde el minuto uno que los conocí me hicieron sentir eso, me hicieron sentir en familia. Desde chiquita veía el canal, veía los Kids Choice Awards y para mi ser parte de Nickelodeon es un sueño”, comentó La Bala. “Muchas gracias por creer en mí. También agradezco a todos los Balovers ya que este logro también es de ellos, sin duda sin ellos no sería posible. En este viaje ustedes son mi mayor tesoro… ¡Los Amo Balovers!”.
Nickelodeon Latinoamérica actualmente se encuentra trabajando en una estrategia que incluye el desarrollo de la carrera musical de la talentosa estrella juvenil, además de una exclusiva línea de productos de consumo inspirada por ella y múltiples acuerdos de merchandising con socios comerciales cubriendo diversas categorías como moda, accesorios y mucho más.
“Siempre estamos buscando nuevas y emocionantes maneras de asociarnos con los mejores talentos juveniles de Latinoamérica”, comento Marc Zimet, Vicepresidente Relaciones de Talento y Música para Nickelodeon Latinoamérica. “La Bala es sin duda uno de los talentos más reconocidos y seguidos por los chicos y estamos felices de trabajar junto a ella en su próxima etapa profesional”.
La Bala fue nominada en los Kids’ Choice Awards México en 2016 y 2017 en las categorías de “Mejor Influencer”, además de haber sido presentadora en los Kids’ Choice Awards Mexico 2018.
Isabella de la Torre nació el 19 de Julio de 2004 en la Ciudad de México. Desde muy chiquita le encanta todo lo artístico: Bailar, escribir, cantar y dibujar. A los siete años comenzó a tomar clases de violín y desde ese momento le surge un amor por los instrumentos musicales. Hoy toca piano, guitarra, ukelele y está aprendiendo a tocar batería.
En septiembre de 2015 con el apoyo de sus padres abre su canal de YouTube con el objetivo de hacer reír a las personas y poder ayudarlas a que tuvieran un ratito de diversión. Dado a que sus papás le decían Bella de cariño, y cómo Isabella era una “Bala” en todo sentido deciden ponerle La Bala a su canal de YouTube.
Con su personalidad auténtica, divertida y muy comunicativa no tardó mucho en ganar los corazones de la audiencia digital llegando a 6 millones de seguidores en su canal de YouTube, y 2 millones en Instagram. Para ella lo más importante son sus seguidores, los cuales son conocidos como: “Balovers” y dice que junto a ellos “son un equipo” y se esfuerza día a día para hacer videos y sacarles una sonrisa o hacerlos olvidar por un momento de cualquier problema que tengan. Sobre todo, se siente agradecida que ellos le dan lo más valioso de cualquier ser humano: su tiempo.
La Bala sueña con ser cantante y compositora y ya cuenta con 4 videoclips de sus canciones en su canal. Su primer sencillo, Mi Momento, actualmente cuenta con más de 30 millones de views.
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Below is Nickelodeon Brasil's official press release announcing the aweslime news, via EP GRUPO:
Nickelodeon América Latina assina acordo mundial com “La Bala”
24 May 2019
A Nickelodeon promoverá internacionalmente a carreira da renomada influenciadora em múltiplas plataformas e áreas de negócios que incluem produtos, músicas, produções originais, redes sociais, eventos ao vivo, editoriais, entre outros
A Nickelodeon América Latina acaba de anunciar que assinou um acordo de representação mundial com a jovem estrela do YouTube, Isabella de La Torre, “La Bala”. Nesse sentido, a Nickelodeon irá promover internacionalmente a carreira da renomada influenciadora em múltiplas plataformas e áreas de negócios que incluem produtos, músicas, produções originais, redes sociais, eventos ao vivo, editoriais, entre outros. O anúncio foi feito por Tatiana Rodríguez, vice-presidente Sênior de Crianças e Famílias da Nickelodeon América Latina.
“Estamos orgulhosos de receber Isabella que, por meio desse acordo, será a nova cara e embaixadora da Nickelodeon na América Latina“, afirma Rodriguez. “Isabella reúne todas as qualidades essenciais da nossa marca. É também bilíngue, o que nos permite diferentes iniciativas, não apenas para o público latino-americano, mas também para os Estados Unidos e internacionalmente“, completa.
“Estou muito feliz por fazer parte desta grande família, e digo família porque desde o primeiro encontro fizeram com que eu me sentisse assim. Desde que eu era pequena assistia ao canal, vi o Kids’ Choice Awards e, para mim, fazer parte da Nickelodeon é um sonho”, comentou La Bala. “Muito obrigada por acreditarem em mim, eu também agradeço a todos os Balovers, já que essa conquista também é deles. Sem eles isso não seria possível! Nesta viagem, eles são meu maior tesouro … Amo vocês, Balovers!“, completa.
A Nickelodeon América Latina está atualmente trabalhando em uma estratégia que inclui o desenvolvimento da carreira musical da influenciadora, assim como uma linha exclusiva de produtos de consumo inspirados por ela e vários acordos de merchandising com parceiros de negócios, cobrindo várias categorias, como moda, acessórios e muito mais.
“Estamos sempre procurando maneiras novas e empolgantes de fazer parceria com os melhores talentos juvenis da América Latina“, disse Marc Zimet, vice-presidente de Relações de Talentos e Música da Nickelodeon América Latina. “La Bala é, sem dúvida, um dos talentos mais reconhecidos e estamos felizes em trabalhar com ela em seu próximo estágio profissional“.
La Bala foi indicada no ‘Kids’ Choice Awards México’ em 2016 e 2017 na categoria ‘Melhor Influenciadora’, além de ter sido apresentadora do ‘Kids’ Choice Awards Mexico’ em 2018.
Sobre La Bala
Isabella de la Torre nasceu em 19 de julho de 2004, na Cidade do México. Desde muito jovem adora tudo no meio artístico: dançar, escrever, cantar e desenhar. Aos sete anos começou a ter aulas de violino e, desde então, desenvolveu um amor por instrumentos musicais. Hoje ela toca piano, violão, ukulelê e está aprendendo a tocar bateria.
Em setembro de 2015, com o apoio de seus pais, ela criou seu canal no YouTube com o objetivo de fazer as pessoas rirem e ajudá-las a se divertirem. Seus pais a chamavam de ‘Bella de cariño’ e como Isabella era uma “bala” em todos os sentidos, eles decidiram colocar o nome do canal como La Bala.
Com sua personalidade autêntica, divertida e muito comunicativa, não demorou muito para conquistar o coração do público digital, alcançando 6 milhões de seguidores em seu canal no YouTube e 2 milhões no Instagram. Para ela, o mais importante são seus seguidores, que são conhecidos como ‘Balovers’. Ela diz que eles são um verdadeiro time e, por isso, se esforça todos os dias para fazer vídeos e fazê-los esquecer por um momento qualquer problema que eles têm. Acima de tudo, ela se sente grata por dar a ela o mais valioso de qualquer ser humano: seu tempo.
La Bala sonha em ser cantora e compositora e já tem 4 videoclipes de suas músicas em seu canal. Seu primeiro single, ‘Mi Momento’, atualmente tem mais de 30 milhões de visualizações.
Fontes: Viacom Brasil
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Intro video - Camilla de la Torre (Corp Comms Coord VIMN Americas - Mexico)
LA ADOLESCENTE MEXICANA BALA, SUCESO EN YOUTUBE Y ESTRELLA DE NICKELODEON
La adolescente mexicana Isabella de la Torre, conocida por su seudónimo como youtuber Bala, que ostenta más de 6 millones de seguidores en esa red social y ha sido elegida como cara visible y embajadora de Nickelodeon Latinoamérica, llegó a la Argentina para contar cómo vincula esas dos facetas de su actividad a partir de la premisa de "intentar cosas nuevas y probar de todo".
"La magia de esto es que una cosa no opaca a la otra y puedes ser muchas cosas diferentes y hacer lo que quieras y salir de tu zona de confort e intentar lo que aparezca", asegura Bala durante una entrevista con Télam.
En un salón del Palacio Duhau, en el coqueto barrio porteño de la Recoleta donde se hospeda, Bala, de 15 años, agita con sus risas y modos el sobrio y exuberante paisaje del lugar, con sus huéspedes y aquellas personas de paso.
Nacida en la Ciudad de México el 19 de julio de 2004, la muchacha abrió con ayuda de sus padres un canal de YouTube en septiembre de 2015 y desde entonces comenzó a cimentar un suceso cada vez de mayores proporciones en esa red.
Allí Bala juega diversas situaciones cotidianas combinadas con su afición por la música que canta y ejecuta desde el piano, la guitarra, el ukelele y la batería en un tránsito de sucesos que llevó a que el gigante norteamericano del entretenimiento para niños y jóvenes Nickelodeon se fije en ella para incorporarla a su staff.
Desde esa pantalla, la adolescente tuvo una presencia estelar como anfitriona en los Kids Chois Awards México donde cantó en vivo y participó de la tira "Club 57" además de componer la canción para el final de la serie que incluía en su trama una máquina del tiempo.
"Estuvo súper padrillo esa participación en 'Club 57' porque soy súper fan de los 50 y estaba muy feliz con el vestido y todo", confiesa Bala sin abandonar la sonrisa franca.
Enseguida la joven califica de "padrisimo" su encuentro con el universo Nickelodeon y adelanta que "estamos trabajando en muchas cosas de Bala en relación a la moda y para la escuela que estarán saliendo hacia comienzos del año próximo".
Pero, además y en clave musical, informa que "muy pronto estaré por lanzar mi nuevo sencillo trabajando con Nick que va a quedar muy 'cool' y se va a llamar 'Humano'".
De la Torre llegó ayer por primera vez a la Argentina en compañía de su madre y de su representante y recorrió algunos paseos típicos de Buenos Aires como Caminito y Puerto Madero.
A partir de hoy inició una ronda de entrevistas con medios de prensa y por programas de los canales Telefe y MTV, que al igual que Nickelodeon forman parte del poderoso grupo Viacom.
"Recién llegué y ya estoy amando Buenos Aires. Es una ciudad increíble", asegura Bala mientras se arregla el pelo y fija sus ojos enormes y expresivos.
Télam: ¿Cómo surgió la decisión junto a tus padres de convertirte en youtuber?
Bala: Más que nada al principio lo hice porque veía a otros youtubers y me gustaba mucho, me hacían reír y cuando empecé me fue gustando mucho y fue llegando gente nueva hasta formar esta familia. Nunca lo pensé, empezó como un juego que siempre ví como algo inalcanzable pero fui encontrando la manera de ser yo misma y sentirme bien y poder encontrarme con tanta gente parecida a mí y diferente a mí que fue formando todo esto y que me hace la más agradecida del mundo.
T: ¿Qué es ser youtuber?
B: Ser youtuber más que nada es un camino súper bonito por poder conocer a gente muy linda e ir creciendo e ir cumpliendo diferentes sueños que no se cumplen porque no tienen límites pero, al mismo tiempo, cada día se cumplen más y más y más.
T: ¿Y cómo aparece la música?
B: Siempre me ha fascinado la música, que es mi mejor amiga desde siempre, y cuando aprendí a hacer mis propias canciones quise mostrarlas porque me pone muy contenta porque y es una manera muy padre de decir lo que sentía para que las personas que me siguen a través de mi canal puedan conocerme a través de las canciones y como persona.
T: ¿Tus padres provienen del mundo artístico?
B: La verdad es que en mi familia nadie es músico pero a mi mamá le fascina la música y hubiera sido increíble para eso y baila impresionante y creo que ella fue la que me inspiró para hacer todo lo que hago. Y mi papá es muy chistoso y me ayudó mucho con el canal porque es un genio de la comedia.
T: ¿Cómo aparece el nombre de Bala para presentarte en YouTube?
B: Cuando era muy chiquita me decían Bala como derivación de Bella por mi nombre Isabella, pero como en México se dice que eres una bala cuando vas de un lado a otro y sos muy intensa como yo, me lo pusieron mis papás como apodo y al abrir mi canal dije "tiene que ser Bala".
T: Y desde entonces no pararon de surgir proyectos...
B: Siempre llega algo nuevo aunque no lo planees. Espero pronto empezar a dar conciertos, sacar un segundo libro de "Vistmond. El cuartel de los sueños" y verme en cine ya que hice mi primera participación en una película en México donde actué haciendo un personaje diferente a lo que es Bala. (Télam)
Viacom realizó evento con novedades de productos de consumo
Viacom International Media Networks realizó un evento de lanzamiento de su portafolio de licencias de productos de consumo de las nuevas líneas y colecciones de la compañía para clientes y licenciatarios.
El evento estuvo presentado por Marley y el cierre contó con un show musical de la estrella de Nickelodeon, Isabella de La Torre. Durante el evento, Viacom confirmó que para el 2020 sumará a su línea de licenciamientos las propiedades del portfolio de Telefe, el canal líder de la televisión abierta de la Argentina.
Asimismo, presentó Bala, la nueva y joven figura de Nickelodeon Latinoamérica. Bajo este acuerdo, Nickelodeon impulsará internacionalmente la carrera de la reconocida influencer en múltiples plataformas y áreas de negocio incluyendo productos de consumo, música, producciones originales, redes sociales, eventos en vivo y editorial, entre otros.
Además, entre las novedades para el próximo año, se anunciaron los licenciamientos de propiedades para todas las audiencias de Nickelodeon y Nick Jr. que incluyeron Butterbean’s Café, Top Wing, The Loud House, Club 57, Paw Patrol: Ready, Race Rescue, Tortugas Ninjas y Bob Esponja, quien festeja sus 20 años, entre otros.
“Estamos muy emocionados de anunciar nuestras novedades para 2020, entre ellas la representación del exitoso portfolio de propiedades de Telefe y de la talentosa influencer, Isabella de La Torre, como la nueva cara de Nickelodeon”, comentó Cristian Cabero, VP sénior de Consumer Products y Location Based Experiences Americas para Viacom International Media Networks Americas. “Viacom es un verdadero ecosistema compuesto de múltiples plataformas que operan en conjunto para potenciar nuestras propiedades y sus campañas publicitarias. Este ecosistema se compone de una amplia oferta de propiedades con productos de calidad y estamos seguros que junto a nuestros licenciatarios ofreceremos novedosos programas que conectarán con los consumidores en este mercado”.
