New multi property game ‘Nick Jr. World’ launches
New immersive game with Nick Jr.’s hit pre-school properties www.nickjr.co.uk/nickjrworld
Kids can create avatars of themselves and become a part of their favourite shows Blaze and the Monster Machines, Shimmer and Shine, Top Wing and Butterbean’s Café.
London, 5th July – Nick Jr. UK & Ireland will be putting kids at the heart of a new adventure game on nickjr.co.uk, enabling them to create avatar versions of themselves (with 54 million combinations!) and play with their favourite characters along the way.
The multi-property game allows players to become a real part of Nick Jr.’s shows – from driving Blaze, flying on Shimmer and Shine’s magic carpet, baking sweet treats in Butterbean’s Café and test driving the Top Wing fleet to earn rewards. Kids can record their progress in a downloadable album – featuring alongside their Nick Jr. friends.
Each of the worlds have four different missions to be completed. The missions start with a briefing scene to explain the mission that the players must complete, all based on story-lines and visuals from the shows and characters. For example, in the first mission of the Shimmer and Shine world – the villain Zeta has hidden Genie Gems all over Zahramay Falls so she can cause chaos – it is up to the player and their avatar to find these genie gems whilst flying on a magic carpet. Upon completion of each mission, players will be rewarded with a custom made photo of themselves with the characters.
Suzie Adams, Digital Director at Nickelodeon UK & Ireland commented, “Nick Jr. World is and exciting multi-property game that aims to enhance player’s experience with their favourite Nick Jr. characters, develop their problem solving skills and explore the different worlds. This interactive game demonstrates our commitment to developing immersive experiences with our hit properties by embodying Nick Jr.’s playful ethos”.
UK agency Complete Control (PAW Patrol Pawsome Missions) built the immersive game that was launched in the UK this week and will roll out internationally in the coming months.
Nick Jr.
Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Blaze and the Monster Machines, Peppa Pig and Digby Dragon. Online, clips, games, exclusive activities and downloads are all available at nickjr.co.uk Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.
The Nickelodeon Network is a top-performing commercial kids TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.
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H/T: Licensing.biz.
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