MUMBAI: Hit kids TV property Peppa Pig is joining families across India this summer to celebrate the ICC Cricket World Cup with a two-month long campaign titled #PeppaPlaysCricket. The campaign spans over retail, broadcast and promotional activities in association with Viacom18 Consumer Products, Voot Kids, Nick Jr. India, Hamleys, Penguin Random House, leading child rights Non-Governmental Organization (NGO) Save the Children and the UK Government.
The promotion aims to get children interested in the sport to unlock the potential of young cricketers across the country. Celebrations were kick-started with retail promotions at Hamleys toy stores across Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata and Pune, which featured Peppa Pig in cricket-themed artwork displayed throughout the store on Point of Sale (POS). It also saw an exclusive gift with purchase offer giving 12 lucky kids the chance to appear in a cricket-themed video shoot with Peppa and George, and social media promotions attracting shoppers into the stores. Exclusive Peppa Pig merchandise, licensed by Viacom18 Consumer Products, is now available at Hamleys Stores across these cities which includes plush toys, activity sets and much more.
To amplify the promotion, broadcast partner Nick Jr. is creating a special cricket-themed video featuring Soha Ali Khan, granddaughter of Iftikhar Ali Khan Pataudi and daughter of Mansoor Ali Khan Pataudi, former Captains of the Indian Cricket Team, who appears alongside Peppa and George to offer kids some fun tips and advice on sportsmanship and teamwork.
Entertainment One (eOne) is also building on its global charity partnership with Save the Children and invited children from Team India North, who represented India at the inaugural Street Child Cricket World Cup 2019 - the first Cricket World Cup for street-connected children which took place at Lord's London, to be a part of the campaign.
“Peppa Pig has been receiving a phenomenal response from children in India. With the ongoing World Cup, when the entire country is on an uproar, our aim is to engage with children through the sport and celebrate touch points such as teamwork, friendship, sportsmanship, and trust – bringing out the brand values of Peppa Pig as well. We are excited to see how Peppa connects with families through cricket. With promising collaborations with various stakeholders including the UK Government, Save the Children, Penguin Random House, Viacom18 Consumer Products, and various key influencers, we very much look forward to creating unforgettable memories for families in the region,” said eOne SVP International Marketing | Family & Brands Sarah Dempsey.
“Peppa Pig’s widespread popularity, especially amongst the kids has made it a household name in India. Over the years, we have built on its powerful fandom, ranging from a wide range of consumer products to curating special content for Voot Kids that has made it one of the strongest characters of the Nickelodeon ecosystem. Riding on the cricket fever, we aim to bring Peppa Pig in India through these esteemed associations that will further strengthen its presence across platforms, catering to a wide variety of audience. We are looking forward to witnessing this unique combination of Peppa Pig and cricket and take the level of entertainment a notch higher,” said Viacom 18 business head consumer products Sachin Puntambekar.
Speaking about the partnership Head of Campaigns, Save the Children Pragya Vats said, “This is a one of its kind partnership, a creative effort to promote the essence of sports among children while spotlighting issues faced by those who live on the margins. During the course of Street Child Cricket World Cup, we identified great interest and potential for the game among children to not just play but to voice their concerns. Together, through the association, we would like to promote the spirit of the game and ensure that every last child gets the right start.”
Additionally, the UK Government is endorsing this campaign through ‘Creativity is Great’, where through their social media will promote #LetsGoPlayCricket.
The campaign will culminate with an event at the Oberoi Mall in Mumbai on Sunday 7th July 2019 where kids and their families will get a chance to indulge in some fun in Peppa Pig themed activities including a meet and greet with Peppa and George, and a storytelling session on the book "Peppa Plays Cricket" by Penguin Random House. This finale event will be graced by Indian Cricketer and Captain of Indian Women’s Cricket Team, Mithali Raj along with Team India North, where they will be seen interacting with Peppa, George, and all the kids present.
Don't miss a chance to bring a smile on your kid's face. Get them to meet Peppa and George. 🏏🏏 To Register Call on 9892006570 or 9326716356 to register.Registration is first come first basis, from 2nd to 4th July. @HamleysIndia@peppapig#PeppaPlaysCricketpic.twitter.com/Zr91M1Kiy2
The Louds want to make their Independence Day the best EVER! Watch along and help us find the perfect patriotic job for each person. And stick around for the end because every good July 4th party finishes with a BANG!
Literally Liza, Marie Kiddo, Mr. Long Coat, and the Babies Who Brunch are all brand new characters to All That that have us crying laughing! Ryan Alessi, Reece Caddell, Kate Godfrey, Gabrielle Green, Nathan Janak, Lex Lumpkin, and Chinguun Sergelen have put together some amazing new characters and we can’t wait to see what the rest of the season has in store! Which is your favorite new character? Let me know in the comments below! Catch the all new All That Saturdays at 8:30/7:30c on Nickelodeon!
Which new sketches and characters are YOUR favorites so far?! 💛
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Sneak Peek 👀 SPONGEBOB’S BIG BIRTHDAY BLOW OUT | SpongeBob
Who’s having a birthday under the sea? SPONGEBOB SQUAREPANTS! Who’s getting a special sneak peek of his BIG BIRTHDAY BLOWOUT? YOU! Enjoy this special look at what happens when things get REAL… don’t miss "SPONGEBOB’S BIG BIRTHDAY BLOWOUT", premiering Friday, July 12th at 7pm (ET/PT), only on Nickelodeon USA! Click the following link for more info!: http://nickalive.blogspot.com/2019/05/david-hasselhoff-joins-spongebob.html
Comment below if you're going to watch SpongeBob's BIG BIRTHDAY BLOWOUT with me! 🎈🎊🎉
SpongeBob SquarePants becomes human in his big birthday special. Almost.
Voice actor Tom Kenny almost turns SpongeBob into a real boy with his live-action impression.
SpongeBob’s Birthday Blowout EXTENDED Trailer! 🎂 | Nick
SpongeBob’s big day is almost here! And let’s just say... things are about to get REAL. Check out Jace Norman, Jack Griffo, Kel Mitchell, and more in this above-water adventure... And don’t miss SpongeBob’s Big Birthday Blowout, July 12th at 7!
SpongeBob SquarePants premiered on May 1, 1999, and Nickelodeon is celebrating the series’ 20th birthday with a unique TV movie that will take SpongeBob out from under the sea ... and introduce us to his human counterpart.
Nickelodeon has released a two-minute teaser for the special, called “SpongeBob’s Big Birthday Blowout,” which offers our first look at how the character is spending his birthday. Because it’s not just Spongebob Squarepants the TV show that turns 20 this year, but its title character too: Spongebob’s birthday, canonically, is July 14. (Not that the show has any real sense of time, however.) SpongeBob is stoked about celebrating his birthday, which his friends and family try to help him do by planning a gigantic surprise party for him.
To keep SpongeBob in the dark before the party, his best friend Patrick Star arranges one heckuva trip for the pair to visit the live-action world of the dry land above. Yes, the dry land where no one is a cartoon, and where people breathe oxygen, eat fish, and hang out with David Hasselhoff — the former Baywatch actor and beloved-in-Germany pop star makes a guest appearance as himself.
Hasselhoff previously appeared in 2004’s The SpongeBob SquarePants Movie, which also took SpongeBob and Patrick out of the ocean. Consider this guest spot a callback to that movie, a nice nod for fans. But Hasselhoff isn’t the only human to stop by for the special. Tom Kenny, SpongeBob’s voice actor, notably shows up during SpongeBob’s trip too — and Kenny is joined by several other longtime SpongeBob voice cast members throughout.
Kenny plays a SpongeBob-like fry cook named “JimBob” who works at a place called “The Trusty Slab”; wink wink, nudge nudge. The idea here is that the world above the water has some bizarre analogues to life below it; every fish has a doppelgänger. A disturbing notion, but also an audacious gesture, so points to the SpongeBob team for taking the plunge into these semi-uncharted waters — even if it’s admittedly jarring to see a human being over the age of 50 emit SpongeBob’s high-pitched squeals.
Touchingly, the actors participating in the special have likened their onscreen appearances to something of an homage to Stephen Hillenburg, the creator of SpongeBob SquarePants who died in November 2018. “SpongeBob’s Big Birthday Blowout” will be the first episode of the series to air since Hillenburg’s passing. The actors are well aware of the significance.
“Steve Hillenburg gave me the gift of a lifetime when he asked me to voice his porous alter ego, SpongeBob SquarePants,” Kenny said in an interview with Entertainment Weekly. “He changed my life and all of our lives.”
“SpongeBob’s Big Birthday Blowout” airs Friday, July 12, at 7 pm Eastern on Nickelodeon.
Originally published: Monday, July 01, 2019.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and SpongeBob SquarePants News and Highlights!
BASKETBALL SUPERSTAR DWYANE WADE TO BE HONORED WITH THE LEGEND AWARD AT NICKELODEON’S KIDS’ CHOICE SPORTS 2019
DWYANE WADE, ROB GRONKOWSKI, NIKKI BELLA, SHAUN WHITE, LINDSEY VONN, LAURIE HERNANDEZ AND MORE JOIN HOST MICHAEL STRAHAN AT NICKELODEON’S KIDS’ CHOICE SPORTS 2019
Show Tapes Live from Barker Hangar in Santa Monica, Calif., on Thursday, July 11, and Premieres on Saturday, August 10, at 8 p.m. (ET/PT)
Basketball superstar and three-time NBA Champion Dwyane Wade has been chosen by Nickelodeon to receive the coveted Legend Award at this year’s Kids’ Choice Sports 2019 in recognition of his achievements and outstanding sportsmanship on and off the court!
Wade spent the majority of his 16-year career playing for the Miami Heat in the National Basketball Association. After a successful college basketball career with the Marquette Golden Eagles, Wade was drafted fifth overall in the 2003 NBA draft by the Heat. In his third season, Wade led the Heat to their first NBA Championship in franchise history and was named the 2006 NBA Finals MVP. At the 2008 Summer Olympics, Wade led the United States men's basketball team, commonly known as the "Redeem Team", in scoring, and helped them capture the gold medal. In the 2008–09 season, Wade led the league in scoring and earned his first NBA scoring title. With LeBron James and Chris Bosh, Wade helped guide Miami to four consecutive NBA Finals from 2011 to 2014, winning back-to-back championships in 2012 and 2013. After playing for the Chicago Bulls and the Cleveland Cavaliers, Wade was traded back to Miami in February 2018. A 13-time NBA All-Star, Wade is Miami's all-time leader in points, games, assists and steals, shots made and shots taken. Wade retired at the end of this past season, his 16th in the NBA.
The Legend Award honors athletes who are the ultimate role models to kids across the globe, inspiring generations year after year. Wade, who is the sixth athlete to receive this honor, joins a prestigious list of past recipients including most decorated Olympian of all time Michael Phelps, five-time NBA Champion Kobe Bryant, soccer legend David Beckham, five-time World Series champion Derek Jeter, and professional racecar driver Danica Patrick. Each recipient of the Legend Award receives the ultimate honor, being doused from head to toe in glistening gold slime.
Hosted by Super Bowl Champion and two-time Emmy-Award winner Michael Strahan (Good Morning America,Strahan and Sara,The $100,000 Pyramid,Fox NFL Sunday), Nickelodeon’s Kids’ Choice Sports 2019 is set to be the event of the summer, bursting with epic slimings and sheer sports ‘fan’-demonium.
Among the famous faces attending the live taping of Kids’ Choice Sports 2019 will be Michael Strahan (host), Dwyane Wade (Legend Award Recipient); Rob Gronkowski (NFL, New England Patriots); Nikki Bella (WWE); Shaun White (Snowboarder); Lindsey Vonn (Alpine Ski Racer); Laurie Hernandez (Gymnast); Chloe Kim (Snowboarder); Ben Simmons (NBA, Philadelphia 76ers); Saquon Barkley (NFL, New York Giants); Mikaela Shiffrin (Alpine Ski Racer); Alysa Liu (Figure Skater); David Dobrik and more.
The only show celebrating kids’ love of sports, their favorite athletes and the year’s most unforgettable sports moments. Kids’ Choice Sports 2019 will be taped on Thursday, July 11, from Barker Hangar in Santa Monica, Calif., and premiere Saturday, Aug. 10, at 8:00 p.m. (ET/PT) on Nickelodeon.
The top nominees this year with four nominations each are Serena Williams, Stephen Curry and James Harden. First-time nominees Patrick Mahomes, Saquon Barkley, Baker Mayfield and Naomi Osaka, join LeBron James, Tom Brady, Alex Morgan and Carli Lloyd with three nominations each. Other first-time nominees vying for coveted blimps include Mookie Betts, Nikki Bella, Stephanie Gilmore, Tori Bowie, Blake Snell, Chris Sale, Aaron Donald, Khalil Mack, Alex Honnold, JuJu Smith-Schuster and Trae Young.
Kids can cast their votes for their favorite athletes and all-star moments at www.NickPlay.com and the Screens Up App. Nine categories are new to Nickelodeon’s Kids’ Choice Sports 2019: Favorite Esports Star, featuring the top pros in competitive gaming; and Favorite Athlete, across the world of sports--soccer, golf, tennis, baseball, basketball, football, hockey and gymnastics.
NickPlay.com serves as the official destination for Kids’ Choice Sports 2019 and will pair with the show to feature all-star live votes, polls, sports-themed short-form videos, trivia, backstage reactions, and more. As the show’s competitors face off during the show, users will be able to join in the fun through the interactive experience throughout the night.
Users will also be able to access all day of show content on the Screens Up app.
Sponsors for Nickelodeon's Kids' Choice Sports 2019 include Chrysler Pacifica Hybrid, Goldfish® Epic Crunch™, milk it!, NERF, Olive Garden®, and Verizon.
The categories and nominees for Kids’ Choice Sports 2019 are:
*indicates new categories.
Favorite Male Athlete
Bryce Harper (MLB, Philadelphia Phillies)
LeBron James (NBA, Los Angeles Lakers)
Lionel Messi (La Liga, FC Barcelona)
Stephen Curry (NBA, Golden State Warriors)
Tiger Woods (Golf)
Tom Brady (NFL, New England Patriots)
Favorite Female Athlete
Alex Morgan (NWSL, Orlando Pride)
Chloe Kim (Snowboarder)
Lindsey Vonn (Alpine Ski Racer)
Naomi Osaka (WTA)
Serena Williams (WTA)
Simone Biles (Gymnast)
King of Swag
James Harden (NBA, Houston Rockets)
Jimmy Butler (NBA, Philadelphia 76ers)
Lewis Hamilton (Formula 1 Racing)
Odell Beckham Jr. (NFL, Cleveland Browns)
Russell Westbrook (NBA, Oklahoma City Thunder)
Travis Kelce (NFL, Kansas City Chiefs)
Queen of Swag
Ibtihaj Muhammad (Fencing)
Nikki Bella (WWE)
Serena Williams (WTA)
Sloane Stephens (WTA)
Stephanie Gilmore (Surfing)
Tori Bowie (Track & Field)
Best Cannon
Baker Mayfield (NFL, Cleveland Browns)
Blake Snell (MLB, Tampa Bay Rays)
Chris Sale (MLB, Boston Red Sox)
Drew Brees (NFL, New Orleans Saints)
Patrick Mahomes (NFL, Kansas City Chiefs)
Tom Brady (NFL, New England Patriots)
Biggest Powerhouse
Aaron Donald (NFL, Los Angeles Rams)
Giannis Antetokounmpo (NBA, Milwaukee Bucks)
Khalil Mack (NFL, Chicago Bears)
LeBron James (NBA, Los Angeles Lakers)
Rob Gronkowski (NFL, New England Patriots)
Serena Williams (WTA)
Clutch Player of the Year
Carli Lloyd (NWSL, Sky Blue FC)
Elena Delle Donne (WNBA, Washington Mystics)
James Harden (NBA, Houston Rockets)
Julian Edelman (NFL, New England Patriots)
Kevin Durant (NBA, Golden State Warriors)
Stephen Curry (NBA, Golden State Warriors)
Favorite Action Sports Star
Alex Honnold (Rock Climber)
Brighton Zeuner (Skateboarder)
Chloe Kim (Snowboarder)
Jamie Anderson (Snowboarder)
John John Florence (Surfer)
Nyjah Huston (Skateboarder)
Favorite Breakout Player
A’ja Wilson (WNBA, Las Vegas Aces)
Baker Mayfield (NFL, Cleveland Browns)
Luka Dončić (NBA, Dallas Mavericks)
Naomi Osaka (WTA)
Patrick Mahomes (NFL, Kansas City Chiefs)
Saquon Barkley (NFL, New York Giants)
Hands of Gold
Antonio Brown (NFL, Oakland Raiders)
Braden Holtby (NHL, Washington Capitals)
JuJu Smith-Schuster (NFL, Pittsburgh Steelers)
Julian Edelman (NFL, New England Patriots)
Julio Jones (NFL, Atlanta Falcons)
Mookie Betts (MLB, Boston Red Sox)
Need for Speed
Joey Logano (NASCAR)
Katie Ledecky (Swimmer)
Kyle Busch (NASCAR)
Lewis Hamilton (Formula 1 Racing)
Lindsey Vonn (Alpine Ski Racer)
Mikaela Shiffrin (Alpine Ski Racer)
Sickest Moves
Alex Morgan (NWSL, Orlando Pride)
Carli Lloyd (NWSL, Sky Blue FC)
Russell Westbrook (NBA, Oklahoma City Thunder)
Saquon Barkley (NFL, New York Giants)
Trae Young (NBA, Atlanta Hawks)
Zlatan Ibrahimović (MLS, LA Galaxy)
Nothing But Net
James Harden (NBA, Houston Rockets)
John Tavares (NHL, Toronto Maple Leafs)
Kawhi Leonard (NBA, Toronto Raptors)
Klay Thompson (NBA, Golden State Warriors)
Lionel Messi (La Liga, FC Barcelona)
Stephen Curry (NBA, Golden State Warriors)
Favorite Soccer Star*
Alex Morgan (NWSL, Orlando Pride)
Carli Lloyd (NWSL, Sky Blue FC)
Carlos Vela (MLS, Los Angeles FC)
Lionel Messi (La Liga, FC Barcelona)
Zlatan Ibrahimović (MLS, LA Galaxy)
Favorite Tennis Player*
Naomi Osaka
Novak Djokovic
Rafael Nadal
Roger Federer
Serena Williams
Sloane Stephens
Favorite Baseball Player*
Aaron Judge (New York Yankees)
Bryce Harper (Philadelphia Phillies)
Christian Yelich (Milwaukee Brewers)
Clayton Kershaw (Los Angeles Dodgers)
Mike Trout (Los Angeles Angels)
Mookie Betts (Boston Red Sox)
Favorite Basketball Player*
Breanna Stewart (Seattle Storm)
Giannis Antetokounmpo (Milwaukee Bucks)
James Harden (Houston Rockets)
Joel Embiid (Philadelphia 76ers)
Kevin Durant (Golden State Warriors)
LeBron James (Los Angeles Lakers)
Stephen Curry (Golden State Warriors)
Favorite Football Player*
Baker Mayfield (Cleveland Browns)
Khalil Mack (Chicago Bears)
Patrick Mahomes (Kansas City Chiefs)
Rob Gronkowski (New England Patriots)
Russell Wilson (Seattle Seahawks)
Saquon Barkley (New York Giants)
Tom Brady (New England Patriots)
Favorite Hockey Player*
Alexander Ovechkin (Washington Capitals)
Braden Holtby (Washington Capitals)
Jonathan Toews (Chicago Blackhawks)
Marc-André Fleury (Vegas Golden Knights)
P.K. Subban (Nashville Predators)
Patrick Kane (Chicago Blackhawks)
Sidney Crosby (Pittsburgh Penguins)
Favorite Gymnast*
Aly Raisman
Laurie Hernandez
Ragan Smith
Sam Mikulak
Simone Biles
Yul Moldauer
Nickelodeon’s Kids’ Choice Sports 2019 is produced by Done and Dusted in association with Nickelodeon Productions. Executive producers are Jay Schmalholz, Constance Schwartz and Michael Strahan of SMAC Entertainment, alongside Guy Carrington, Ian Stewart, and Hamish Hamilton of Done and Dusted, with Hamilton also serving as director of the show. Production of Nickelodeon’s Kids’ Choice Sports 2019 for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
