NICKELODEON’S NEW PRANK SERIES, THE SUBSTITUTE,
PREMIERES FRIDAY, MAY 17, 2019 ON YTV CANADA
Share it: @YTV #TheSubstitute
YTV is pulling the ultimate prank when Nickelodeon's brand-new unscripted series The Substitute premieres on Friday, May 17th at 6:00 p.m. (ET/PT). From the producers of Undercover Boss comes a new hidden camera show featuring celebrities who are transformed by a team of special effects artists to go undercover as substitute teachers, surprising classes of unsuspecting students.
The premiere episode guest stars Jace Norman (Henry Danger) as he goes undercover at Luther Burbank Middle School to prank students in a variety of subjects ranging from gym to science. Using full prosthetics and a fool-proof costume, a team of special effects artists transform Norman into a completely unrecognizable substitute teacher who is ready to give his students an unforgettable surprise. During the reveal, a $25,000 donation is made to the school. Additional episodes featuring different celebrities going undercover will be announced at a later date.
The Substitute made its world debut on Nickelodeon USA on Monday, April 1, 2019 as part of the network's April Fools Day line-up. The first series to air from the network’s recently announced refreshed content slate, The Substitute reached 4MM total viewers cumulatively across all four of its airings for the day. The Substitute ranked as the top show with Kids 6-11 in its time period across all TV, and it scored year-over-year double and triple-digit increases with Kids 2-11 and Kids 6-11, respectively. It averaged a 1.9/454K with Kids 2-11--up +36% over last year; a 1.4/212K with Kids 6-11--up +100%; and 866K total viewers, up+14%. Additional airings also ranked as the top telecasts with Kids 6-11 in their respective time periods (4 p.m., 6 p.m. and 8 p.m. [ET/PT]). The U.S. premiere of The Substitute also coincided with the 40th anniversary of Nickelodeon, which launched on April 1, 1979.
Norman currently stars in Nickelodeon’s Henry Danger, the number-one live-action show on TV with Kids 2-11 and Kids 6-11*, and the Nickelodeon network’s longest-running live-action sitcom. Earlier this year he starred in his fifth role in a Nickelodeon TV movie, Bixler High Private Eye. He is also the co-founder of Creator Edge Media, an influencer marketing agency. (* U.S. ratings)
Episode two of The Substitute will guest star Canadian YouTuber Lilly Singh as The Substitute who fools the school. Lilly Singh's episode of The Substitute will make its world premiere on Nickelodeon in the U.S. on Saturday, May 18, at 8:00 p.m. (ET/PT).
Online at YTV.com, viewers can watch an exclusive behind-the-scenes sneak-peek of Jace Norman's episode of The Substitute before it airs on TV.
The Substitute is produced by Industrial Media’s The Intellectual Property Corporation, and Eli Holzman and Aaron Saidman (Undercover Boss), with Mike Harney serving as showrunner. Production of The Substitute for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content, Nickelodeon.
How do you make the ultimate hidden camera prank special!? Take Jayce Norman in 3 hours of makeup & 40 unsuspecting students and...well you gotta watch to find out!
Want a sneak peek? Head over to YTV.com & Jayce Norman has got you covered!
The Substitute premieres Friday May 17th at 6pm E/P on YTV!
About The Intellectual Property Corporation:
The Intellectual Property Corporation (IPC) is an Emmy-winning IP creation and production studio based in Van Nuys, California. Founded in 2016, IPC develops and produces a wide range of television, film, documentary, and interactive mobile content. The company currently has series in production or development with a wide range of US broadcast and cable networks. In 2017 the company was awarded the Emmy and in 2018 a Producers Guild Award for its series “Leah Remini: Scientology & the Aftermath”. IPC was acquired by Industrial Media in 2018.
About Nickelodeon:
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
About YTV
Celebrating over 25 years on the air, since its launch in 1988, YTV features high quality programming from entertaining live-action comedies and reality series for kids and their families, to night time drama for teens. With hosted dayparts such as the popular after-school block The Zone and weekend movies for the entire family in Big Fun Movies, there are plenty of entertaining options for viewers of all ages. For more information about YTV, please visit www.ytv.com.
More Nick: Nickelodeon USA's May 2019 Premiere Highlights!
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