The hugely popular children’s YouTube channel CKN Toys, which has amassed 14.1 million subscribers, is in for a busy Easter — with a toy line and Nickelodeon series slated to drop concurrently!
CKN Toys, which launched in March 2015, features Aussie brothers Calvin (who is seven years old) and Kaison (four). Their inaugural toy collection will comprise collectible figures, vehicles, playsets, and more — all inspired by the duo’s most-watched, action-packed, unscripted content from YouTube, in which they unbox superhero toys, kids cars, construction kits, and more. The licensing deal was inked with consumer products maker Jazwares (which has previously collaborated with other digital stars), and struck by Haven Global — the licensing agent channel that reps CKN.
The product launch will coincide with a previously-announced, preschooler-aimed short-form series on Nickelodeon and Nick Jr., which is set to debut this Easter on both linear and digital platforms across Australia, the U.K., Asia, and Canada. The toys will then launch at to-be-named retailers in the U.S. next autumn (fall), and will also appear in Calvin and Kaisen’s upcoming YouTube content and their new short form series.
These mohawk rocking content creators have a contagious enthusiasm that has shaped the entire toy line. Authenticity and imagination reign supreme across the line featuring all their favourite ways to play through collectible figures, vehicles, play sets, compounds, a recognisable “Smasher” and more.
“Calvin and Kaisen are a very special new addition to our portfolio,” Laura Zebersky, Jazwares’ chief commercial officer, said in a statement. “Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
“We were impressed with Jazwares’ innovation, speed to market and intuition; Jazwares could see that CKN Toys was a huge success, and has since become the first of many partners on board” added Tom Punch, managing director for Haven Global, global licensing agent for CKN Toys. “The toy line looks amazing and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”
All told, CKN Toys counts 12 billion lifetime YouTube views and averages 86 million views per month in the U.S. — its largest market.
OUR NEW TOY LINE Full Reveal CKN Toys
Exciting News! The Brand New CKN Toys range available in the UK and coming soon to Australia.
Calvin and Kaison are so excited to share these toys that they helped create, featuring all the ways they love to play. The action-packed range includes Smash n Reveal Calvin Heroes, Hero Racer Vehicles, an awesome Rock n Lava Smash Hammer and the amazing Rock n Smash Builder Set which is filled with fun surprises.
Thank you for watching CKN Toys. We hope you love our new toys as much as we do!
Update (19/1/2020), via ToyNews Jan/Feb 2020:
Jazwares will take a lead role in YouTuber based toys at London Toy Fair with a global reveal of the brand new toy line from CKN Toys!
Inspired by the Australian brothers Calvin (seven) and Kaison's (four) YouTube channel which has 13 million YouTube subscribers and over 16 million monthly UK views, Jazwares will reveal the toy line for CKN Toys, hitting shelves in March 2020.
These mohawk rocking, superhero smashing content creators have a contagious enthusiasm that inspired the toy line. The range, says Jazwares, looks amazing, and is a uniquely collaborative effort between Jazwares and CKN Toys.
Authenticity and imagination reign supreme across the line featuring collectable figures, vehicles, playsets, a recognisable "Smasher" and more. The toys will appear in upcoming YouTube content and the Nickelodeon series.
New CKN Toys Hero Racer Vehicles Smashing Fun
This is an advertisement for Jazwares #Jazwares #CKNToys #UnboxTheFun
Start your engines and get ready to zoom with CKN Hero Racers! Build the free-wheeling racer and go on an adventure with Calvin to help save the day! Collect all the racers to mix & match pieces and build your own awesome Hero Racer!
Available in the UK at Argos and other good retailers! Available soon at Big W Australia.
https://bit.ly/2VCpOqz
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Originally published: Thursday, December 12, 2019.
Sources: Tubefilter, The Toy Book, Toy World Magazine, Licensing.biz, ToyNews.
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