The campaign will be amplified on digital and social with interactive games and GIFs
Mumbai, India - With the festive season around the corner, Nickelodeon – India’s leading kid’s entertainment franchise is geared up for a fun-filled quarter!
Starting with Motu Patlu, Rudra and Shiva on Nick to Golmaal Jr, Pakdam Pakdai and Ninja Hattori on SONIC, the months ahead will see a gamut of movies and new seasons to keep our young viewers entertained. The franchise has kickstarted the festive bonanza with Rudra spreading his “Magic” on Nick along with an unmatched dose of pranks and adventure with the Golmaal Jr. gang on SONIC.
The Nickelodeon campaign will be brought to life through an interactive contest where kids need to tune in to all new episodes of Rudra Monday to Friday at 7.25 pm, give missed calls on the unique number flashing on their television screens and stand a chance to win a specially curated magic box.
The campaign will be further amplified on digital and social with interactive games and animated gifs and a whole lot of ambient visibility and ground swell in key metros like Mumbai with mall chains such as Inorbit, Infinity and Oberoi, to name a few.
SONIC will be adding the sparkle with the ultimate adventures and comic capers of the Golmaal Jr gang with all new episodes every day at 1.30pm.
This campaign will be further amplified with a high decibel cross channel TV plan with spots on popular GECs, music and movie channels, engaging content across social media and video platforms like TikTok, Instagram and Facebook along with specially designed ads on YouTube keeping in mind the spirit of mischief.
We will also see spots in 150 cinema screens for the mega festive blockbuster release Houseful 4 across key HSM U markets. The ground swell will further be amplified through ambient media in malls across crucial markets. The visibility will be further strengthened with strategic alliances, van activations in multiple states and a lot more.
The festive mania will continue across the franchise with Nick Jr., where Nickelodeon will give young kids a dream opportunity to win a play date jamboree with their favorite Peppa Pig. All they need to do is click a selfie while watching new episodes on their television screens and upload their picture on www.NickJrIndia.com and they could be one of the many winners for Nick Jr’s Play Date with Peppa.
Innovation galore with Dial-a-toon!
A first of its kind offering for kids in the country, Nickelodeon is all set to launch, Dial-a-toon. The unique initiative that will make kids feel special on their birthdays by giving them a chance to speak to their favorite Nicktoons like Motu, Shiva, Rudra, Dora & SpongeBob to name a few. Kids need to dial an IVRS number (1800 123 35 55 55), select which toon they would want to be wished by and feel delighted.
Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “Nickelodeon has always curated many priceless and unmatched entertainment experiences for kids. We are sure that our high decibel Nick and Sonic campaign will connect with kids across the country and pioneering initiatives like Dial-A-Toon will create memorable moments for kids and help them forge an everlasting bond with their beloved toons.”
Stories and entertainment galore!
The magic will continue on air with a Diwali special programming Bonanza on Nickelodeon with new episodes and movies of Motu Patlu. Viewers can watch the two mischievous rival gangs from Golmaal Jr. every day at 1.30 pm. The merriment continues with new episodes of the hilaricomedy series Pakdam Pakdai at 7 pm that features the ongoing war between Doggy Don and the three clever mice.
SONIC will kickstart the festive season with new episodes of the laugh-riot and the legendary face-off between Gopal and Madhav.
In additional news, Nickelodeon India has given their official website, nickindia.com, a refresh!:
More Nick: Madame Tussauds Delhi Unveils Motu Patlu Waxwork Figures!
Original source: Exchange4media; Additional source: Indian Television Dot Com, Best Media Info, Anime Superhero Forum /@animegamer.
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