Pluto TV will be available via its app on Google Play and connected televisions.
Acquired earlier this year for $340 million, Pluto TV represents Viacom’s most-ambitious attempt to expand brand awareness and exposure in the over-the-top video ecosystem worldwide.
Viacom brands include Nickelodeon, Paramount Pictures, BET, MTV, and Comedy Central.
With Netflix and Amazon Prime Video dominating the SVOD market, Viacom contends free ad-supported streaming video represents a competitive alternative.
Pluto TV users in Germany, Austria and Switzerland have access to more than 30 thematically-curated channels, including Pluto TV Movies, KultKrimi and recently-launched Comedy Central Pluto TV and Comedy Central – Made in Germany.
Pluto TV in the U.K. features more than 60 channels, showcasing indie and mainstream films, factual entertainment and crime content on channels such as Pluto TV Movies, Pluto TV Indies, Pluto TV Inside and Pluto TV Crime.
Pluto TV launched earlier this month on Apple TV and iOS, and is now available on all major mobile devices and TVs.
Olivier Jollet, managing director Europe, Pluto TV, said that as today’s media consumption diversifies, premium video content isn’t limited to the TV.
“We are proud of the lean back experience Pluto TV provides for users watching our content on the TV screen and are able to reach even more viewers via Android TV” said Olivier Jollet, Managing Director Europe, Pluto TV. “But as today’s media consumption diversifies, premium video content is not only consumed on the big screen. With the launch on Android tablets and mobile devices, Pluto TV is available right in our users’ pocket and fans can tune in at every opportunity – may they be at home on the couch, on their daily commute or at their holiday destination.”
With over 18 million monthly users and expansion of distribution to mobile devices, and new channels consistently being introduced, Pluto TV says it is well on its way to fulfilling its mission to entertain the planet.
The new Pluto TV app requires Android version 5.0 or later.
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Sources: Media Play News, Broadband TV News, Rapid TV News, Advanced Television.
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