NICKELODEON’S KIDS’ CHOICE AWARDS ABU DHABI 2019
LIGHTS UP THE ABU DHABI NATIONAL EXHIBITION CENTRE
HOST JASON DERULO DELIGHTS FANS WITH ELECTRIC MASHUP OF
HITS INCLUDING WANT TO WANT ME, COLORS, MAMACITA, SWALLA
HAIFA BESEISSO CO-HOSTS SHOW AS MIDDLE EASTERN ARTISTS
CROWNED KIDS’ FAVORITES ACROSS 16 CATEGORIES
The show will premiere in MENA on September 24th at 17:00 UAE/16:00 KSA on
Nickelodeon on OSN, and will be aired globally on Nickelodeon channels in the
USA, UK, Spain, Italy, Germany, France, India, China, Philippines and Pakistan
Abu Dhabi, 21 September 2019: -- Nickelodeon and the Department of Culture and Tourism - Abu Dhabi delivered on their commitment to bring the leading kids’ brand’s slimiest, wildest show to the city to the delight of fans across the Middle East. Last night, the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 lit up the Abu Dhabi National Exhibition Centre. The night featured stunning performances and stunts, including a mash-up of hits by global superstar and event host, Jason Derulo, including his latest hit, Mamacita, the sliming of co-host Haifa Beseisso, and performances by Conor Maynard, Maritta and al-Waleed Hallani, Nora Fatehi and Fnaire, Dyler and Egyptian star Mohamed Hamaki. Kids’ favorite artists and talent were crowned across 16 entertainment categories.
PERFORMANCES
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 featured seven musical performances from global and regional stars:
- Jason Derulo, the global superstar with 17 multi-platinum singles to his name, kicked off the night with a high-energy mashup of some of his greatest hits including Mamacita, Colors, Swalla, and Want To Want Me.
- Maritta was introduced by Jason and gave a moving performance of her hit Ana.
- Dancer, model and singer Nora Fatehi was joined by Moroccan band Fnaire for a stunning Arabic performance of her song Dilbar.
- Saudi Arabian singer and social media sensation Dyler arrived in a bright red sports car and then walked through the crowd singing his hit Samoly.
- Lebanese star al-Waleed Hallani followed with a rendition of his hit song Aam Yessalo, and was promptly slimed to the delight of the audience.
- British singer, songwriter and YouTuber Conor Maynard performed in a medley of his hits Turn Around, Waste Your Time, Hate How Much I Love You.
- Platinum Egyptian artist and Arabian superstar Mohamed Hamaki closed the night delighted fans with Ya Sattar.
FULL LIST OF NICKELODEON KIDS’ CHOICE AWARDS ABU DHABI 2019 WINNERS:
Leading up to the show, kids across the Middle East voted for their favourite artists on Nickelodeon’s website https://kca.nickelodeonarabia.com/, on Instagram using the hashtag of their favourite nominee and via the Nickelodeon Play app. More than 15 million votes were cast over the summer to choose the winners across a range of music, film and entertainment categories. The winners in the 16 award categories were:
FAVORITE GROUP
RAJAA & OMAR BELMIR
DAFFY & FLIPPERACHI
BOYBAND
SHARMOOFERS
FAVORITE MALE ARTIST
ADHAM NABULSI
ESSA AL MARZOUG
SAAD RAMADAN
MOHAMED HAMAKI
FAVORITE FEMALE NEWCOMER
CYNTHIA SAMUEL
SANDRA SAHI
SALMA ABU-DEIF
ZEINA MAKKI
FAVORITE VLOGGER
THUNAYYAN KHALID
FEYHAN FAMILY
LOWI SAHI
ROZZAH
FAVORITE FEMALE ARTIST
HALA AL TURK
MANAL
SHAMMA HAMDAN
CARMEN SOLIMAN
FAVORITE ACTOR
MOHAMED RAMADAN
MOATASEM EL NAHAR
ASAAD AL ZAHRANI
AMR YOUSSEF
FAVORITE MALE NEWCOMER
MOHAMED EL SHARNOUBY
AL WALID HALLANI
DYLER
ADIL ECHBIY
FAVORITE ACTRESS
CYRINE ABDEL NOUR
DONIA SAMIR GHANEM
ASEEL OMRAN
DANIELLA RAHME
FAVORITE TV PERSONALITY
RAYA ABI RACHID
QUSAI (DON LEGEND)
ASSALAH KAMEL
WISSAM BREIDY
FAVORITE INFLUENCER
IBRAHIM BASHA
TAIM AL FALASI
BIN BAZ
MINA AL SHEIKHLY
FAVORITE GAMER
FIR4SGAMER
NEROGAMER55
AHMED AL NASHEET
IIKLAY
FAVORITE CARTOON
SPONGEBOB SQUAREPANTS
TOM AND JERRY
MAJID
GUM BALL
FAVORITE RADIO STATION
NRJ RADIO
VIRGIN RADIO
PEARL FM
AL ARABIYA
FAVORITE SPORTS STAR
RAMY NACHAR
RAHA MOHARRAK
ZAHRA LARI
RASHID AL DHAHERI
FAVORITE MUSIC VIDEO
NASSIF ZEYTOUN - KEL YOM BHEBIK
MAYA DIAB, MASSARI & FRENCH MONTANA - YA NOUR EL EIN
ADHAM NABULSI - HOWEH EL HOB
NORA FATEHI AND FNAIRE – DILBAR
FAVORITE INTERNATIONAL STAR
BILLIE EILISH
SHAWN MENDES
CAMILLA CABELLO
KHALID
BROADCAST
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 was recorded on September 20th at the Abu Dhabi National Exhibition Centre and will air exclusively on Nickelodeon on OSN in KSA, UAE, Kuwait, Oman, Egypt, Jordan, Bahrain on September 24th at 17:00 UAE/16:00 KSA. The show will also be aired on Nickelodeon channels internationally in the USA, UK, Spain, Italy, Germany, France, India, China, Philippines and Pakistan.
The Kids’ Choice Awards Abu Dhabi 2019 has been sponsored by Kellogg’s and Movenpick.
More coverage of the Kids’ Choice Awards Abu Dhabi 2019 can be found on Nickelodeon’s channels on Facebook, Instagram and through the following official hashtags:
#KCAAD2019
#KidsChoiceAwardsAbuDhabi2019
#NickelodeonArabia
#InAbuDhabi
#FamilyWeekInAbuDhabi
#ف أبوظ ب
ABU DHABI FAMILY WEEK
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 was part of Abu Dhabi Family Week, a 10-day programme of fun-packed, educational events dedicated to children’s and family entertainment organised by DCT Abu Dhabi. Additional activities included the brand new The World of Nickelodeon, a three-day Nickelodeon activation taking place from 19th to 21st of September at ADNEC
END
About Nickelodeon
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
About the Department of Culture and Tourism - Abu Dhabi
The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world- Globally, sustainable destination of distinction, which enriches the lives of visitors and residents alike. The organization manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programs relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Zayed National Museum, Guggenheim Abu Dhabi, and the Louvre Abu Dhabi. DCT - Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
Original post:
Nickelodeon’s Kids’ Choice Awards Abu Dhabi 2019 lights up UAE capital
The show will premiere in MENA on September 24th at 17:00 UAE/16:00 KSA on Nickelodeon on OSN. The show will be aired globally on Nickelodeon channels in the USA, UK, Spain, Italy, Germany, France, India, China, Philippines and Pakistan
Abu Dhabi, September 21st – Nickelodeon and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) brought the kids’ brand’s slimiest, wildest show to the city for the first time ever in the Middle East on Friday, September 20, 2019. The evening saw the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 light up the Abu Dhabi National Exhibition Centre with performances and stunts, including a mash-up of hits by global superstar and event host, Jason Derulo, including his latest hit, "Mamacita", the sliming of co-host Haifa Beseisso, and performances by Conor Maynard, Maritta and al-Waleed Hallani, Nora Fatehi and Fnaire, Dyler and Egyptian star Mohamed Hamaki. Kids’ favourite artists and talent were crowned across 16 entertainment categories during the Orange Carpet ceremony, with each winner taking home a coveted Orange Blimp award.
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 featured seven musical performances from global and regional stars including Jason Derulo; Maritta; Dancer, model and singer Nora Fatehi with Moroccan band Fnaire; Saudi Arabian singer and social media sensation Dyler; Lebanese star al-Waleed Hallani; British singer, songwriter and YouTuber Conor Maynard; and Platinum Egyptian artist and Arabian superstar Mohamed Hamaki.
More than 15 million votes were cast across 16 wide-ranging award categories on Nickelodeon’s digital site https://kca.nickelodeonarabia.com/, on Instagram using the hashtag of their favourite nominee and via the Nickelodeon Play app over the summer to choose the winners across a range of music, film and entertainment categories. Kids had the chance to vote for their local as well as international favourites.
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 was recorded live on September 20th at the Abu Dhabi National Exhibition Centre and will air exclusively on Nickelodeon on OSN in KSA, UAE, Kuwait, Oman, Egypt, Jordan, Bahrain on Tuesday, September 24th, 2019 at 17:00 UAE/16:00 KSA. The show will also be aired on Nickelodeon channels internationally in the USA, UK, Spain, Italy, Germany, France, India, China, Philippines and Pakistan.
The Kids’ Choice Awards Abu Dhabi 2019 is part of a wider program of activations organized by DCT Abu Dhabi to celebrate Abu Dhabi Family Week, which will bring a series of activities for kids and families to the city. This will include The World of Nickelodeon from Sept. 19-21 at ADNEC, where visitors can interact with all their favorite Nickelodeon characters. With features such as the Paw Patrol Area, Teenage Mutant Ninja Turtles VR Experience and Pizzeria, and the SpongeBob SquarePants Museum and Arcade, plus the chance to meet the likes of Dora, SpongeBob, and Marshall and Chase at live entertainment shows and musical performances, it promises to be an unmissable event.
The evening kicked off a new partnership between Viacom International Media Networks (VIMN) and The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), which will see the capital city of the United Arab Emirates play host to the Nickelodeon Kids’ Choice Awards and The World of Nickelodeon over the next 5 years.
The Nickelodeon Kids' Choice Awards Abu Dhabi 2019 winners are:
Favorite International Artist (أفضل نجم عالمي)
Billie Eilish (بيلي آيليش) - WINNER
Shawn Mendes (شون مانديز)
Camila Cabello (خالد)
Khalid (كاميلا كابلو)
Favorite Music Video (أفضل فيديو كليب)
Adham Nabulsi - Howeh El Hob (ادهم نابلسي هو الحب) - WINNER
Nassif Zeytoun - Kel Yom Bhebik (ناصيف زيتون - كل يوم بحبك)
Maya Diab ft French Montana - Ya Nour El Ein (مايا دياب وفرنش مونتانا - يا نور العين)
Nora Fatehi & Fnaire - Dilbar (نورة فتحي و فناير - ديلبير)
Favorite Radio Station (أفضل محطة إذاعية)
Energy Lebanon (انرجي لبنان)
Virgin Radio Dudai 104.4 (راديو فيرجن دبي 104.4) - WINNER
Pearl FM (بيرل إف إم)
Al Arabiya 99 (العربية 99)
Favorite Sports Star (أفضل نجم رياضي)
Ramy Nachar (رامي النشار)
Raha Moharrak (راحة محرق)
Rashid Al Dhaheri (راشد الظاهري) - WINNER
Zahra Lari (زهرة لاري)
Favorite Gamer (أفضل لاعب فيديو قيمز)
NeroGamer55 (نيروقايمر55)
Ahmed Al Nasheet (أحمد النشيط) WINNER
Iiklay (كلاي)
Fir4sGamer (فيرفورزغايمر)
Favorite Cartoon (أفضل برنامج رسوم متحركة)
SpongeBob SquarePants (سبونج بوب سكويربانتس) WINNER
Gumball (غامبول)
Majid (ماجد)
Tom & Jerry (توم وجيري)
Favorite Influencer (أفضل إنفلوينسر)
Ibrahim Basha (إبراهيم باشا) - WINNER
Bin Baz (بن باز)
Mina El Sheikhly (مينا الشيخلي)
Taim Al Falasi (تيم الفلاسي)
Favorite TV Personality (أفضل شخصية تلفزيونية)
Raya Abi Rachid (ريا أبي راشد) - WINNER
Qusai (DON LEGEND) (قسيّ (دون ليجند))
Assalah Kamel (أصالة كامل)
Wissam Breidy (وسام بريدي)
Favorite Male Newcomer (أفضل فنان صاعد)
AlWalid Hellani (الوليد الحلاني)
D3ylr (دايلر) - WINNER
Adil Echbiy (عادل إشبي)
Mohamed El Sharnouby (محمد الشرنوبي)
Favorite Female Newcomer (أفضل فنانة صاعدة)
Cynthia Samuel (سنثيا صاموئيل) - WINNER
Sandra Sahi (ساندرا ساهي)
Salma Abu-Deif (سلمى أبو ضيف)
Zeina Makki (زينة مكي)
Favorite Vlogger (أفضل فلوقر)
Thunayan Khalid (ثنيان خالد) - WINNER
Lowi Sahi (لؤي ساهي)
Feyhan Family (فيحان فاميلي)
Rozzah (روزا)
Favorite Group (أفضل فرقة أو ثنائي غناء)
Omar & Rajaa Belmir (عمر ورجاء بلمير) - WINNER
Flipperarchi & Daffy (فليبرارشي ودافي)
BoyBand (بوي باند)
Sharmoofers (شارموفرز)
Favorite Female Artist (أفضل فنانة)
Carmen Soliman (كارمن سليمان)
Hala Al Turk (هلا الترك) - WINNER
Manal (منال)
Shamma Hamdan (شمه حمدان)
Favorite Male Artist (أفضل فنان)
Adham Nabulsi (ادهم نابلسي)
Essa Al Marzoug (عيسى المرزوق)
Mohammed Hamaki (محمد حماقي) - WINNER
Saad Ramadan (سعد رمضان)
Favorite Actress (أفضل ممثلة)
Daniella Rahme (دانيلا رحمه)
Aseel Omran (أسيل عمران) - WINNER
Donia Samir Ghanem (دنيا سمير غانم)
Cyrine Abdel nour (سيرين عبد النور)
Favorite Actor (أفضل ممثل)
Asad Al Zahrani (اسعد الزهراني) - WINNER
Amr Youssef (عمرو يوسف)
Mohammed Ramadan (محمد رمضان)
Moatasem el Nahar (معتصم النهار)
Stay up to date on all Kids’ Choice Awards Abu Dhabi 2019 news by liking Nickelodeon on Facebook, Instagram and following the official hashtags:
#KCAAD2019
#KidsChoiceAwardsAbuDhabi2019
#NickelodeonArabia
#InAbuDhabi
#FamilyWeekInAbuDhabi
#ي
ف أبوظ بي
# # #
About Nickelodeon
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world- Globally, sustainable destination of distinction, which enriches the lives of visitors and residents alike. The organization manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programs relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Zayed National Museum, Guggenheim Abu Dhabi, and the Louvre Abu Dhabi. DCT – Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
From Ahram Online:
Egyptian star Mohamed Hamaki crowned as Favorite Male Artist by the Nickelodeon Kids’ Choice Awards Abu Dhabi
Egyptian star Mohamed Hamaki was announced as the Favorite Male Artist chosen by the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 on Friday 20 September.
The choice of Hamaki comes as a result of votes cast throughout the months of August and September.
“I’m very happy… and it means a lot to me to be nominated by the kids. I’ve always said that kids don’t do flattery; either they like you or they don’t, so for kids to choose me as a favorite is an honor for me," Hamaki told the award organisers.
Over 15 million children and young voters took part in the process, using the hashtag of their favourite nominee on the Nickelodeon website, Instagram and via the Nickelodeon Play app.
The final results were announced during a grand celebration organised by the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 at the Abu Dhabi National Exhibition Centre.
The celebration also included "performances and stunts, including a mash-up of hits by global superstar and event host, Jason Derulo, including his latest hit, Mamacita, the sliming of co-host Haifa Beseisso, and performances by Conor Maynard, Maritta and al-Waleed Hallani, Nora Fatehi and Fnaire, Dyler and Mohamed Hamaki," the organisers revealed in their press release.
Other favorite artists chosen by the young fans include Billie Eilish (Best International Star), Hala Al Turk, Bahrain (Best Female Artist), Rajaa Belmir and Omar Belmir, Morocco (Favorite Group), Cynthia Samuel, Canada/Lebanon (Favorite Female Newcomer), Dyler, Saudi Arabia (Favorite Male Newcomer), Asaad Alzahrani, Saudi Arabia (Favorite Actor), Aseel Omran, Saudi Arabia (Favorite Actress), among other winners from the Arab World in numerous categories.
The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 was part of the 10-day Abu Dhabi Family Week, an event filled with educational activited dedicated to children’s and family entertainment organised by DCT Abu Dhabi. Additional activities included the brand new The World of Nickelodeon, taking place from 19th to 21st of September at ADNEC.
The multi-award-winning Egyptian artist Hamaki started as a composer for many years and gained widespread fame after his first album 'Khalina Neish' in 2003.
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From Time Out Dubai:
Three Minutes on the Orange Carpet with Conor Maynard
Time Out UAE Kids catches up with the singer and YouTube sensation at the Nickelodeon Kids Choice Awards Abu Dhabi
When YouTube sensation and singer Conor Maynard touched down in Abu Dhabi to perform at the first ever Nickelodeon kids Choice Awards in the Middle East, we caught up with him to talk slime, collaborations and the future of YouTube.
Welcome to the UAE! What are you most excited about?
I am really excited to perform at the Kids Choice Awards. What I am looking forward the least is being slimed! I really hope I don’t get slimed, I’m not really feeling it.
Why are you so anti-slime?
Funnily enough I used Nickelodeon slime for a movie I did a few months ago in America and it was impossible to clean up afterwards. Eventually we just gave up and said to the location that we would just pay for however much it costs to get rid of it.
You are referred to as a YouTuber, how does that affect your music?
My whole career started on YouTube and I put my covers up online initially - and in fact still do put them and my remixes on my YouTube channel now, but my main thing is my actual music. It’s what I most enjoy working on.
What’s happening in your world right now?
Right now I’m directing my own music videos, which is a lot of fun and something I’ve always wanted to do. It makes it much more personal for me as it means the story is coming directly from me. I really enjoy doing it.
What is the future looking like for YouTube and YouTubers?
It’s definitely becoming very saturated. There’s a lot of people who want to do it now and so it’s becoming more and more difficult to stand out, but maybe that just means the most creative will rise to the top, which is the way it should be.
What tips would you give to kids hoping to make a career out of being a YouTuber?
If it’s something you truly love and truly enjoy I wouldn’t look at it as just a quick way to make money as honestly it’s not that simple – it can look like it is, but to stand out and get noticed is incredibly difficult to do. But if it is genuinely your passion and you want to create video content whatever the genre, then do it! And don’t get too worked up around the numbers – if you love doing it, then do it regardless of how well it does.
You did a collaboration with Pixie Lott, is there anyone else you would like to work with?
There are loads of people I’d love to work with. I really wanted to do a single with Billie Eilish when she first started out and now there’s literally a queue so not sure I will make that happen right now, but maybe one day, we’ll see.
www.youtube.com/conormaynard
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From GulfToday:
Dhaheri named Favourite Sports Star
UAE’s young karting sensation Rashid Al Dhaheri was conferred the Favourite Sports Star award.
Abu Dhabi: Young Emirati karting driver Rashid Al Dhaheri was feted as he won the award for Favorite Sports Star at the Nickelodeon Kids’ Choice Awards’ Abu Dhabi 2019.
The announcement was made that the voting public had selected Rashid, at an awards ceremony held on Friday at Abu Dhabi National Exhibitions Centre (ADNEC), featuring co-hosts Jason Derulo and Haifa Beseisso.
Commenting on the Favorite Sports Star award, Aref Al Awani, General Secretary of Abu Dhabi Sports Council said: “We would like to congratulate young Rashid on this award. He deserves this recognition for his great feats in karting, as his steady rise through the ranks at the international level becomes increasingly well-known.
“Rashid has such great potential and many years ahead of him to make a name for himself in motor racing. I’m impressed by the maturity and the dedication he shows at such a tender age.”
This recognition is part of a growing momentum that motorsport is gaining in the UAE, with sports cars and racing ingrained in UAE culture.
A widespread passion and interest in motorsport have been ignited, which provides a strong and nurturing environment for young talent such as Rashid to emerge.
Much of the appeal of racing is driven by the Etihad Airways Formula One Grand Prix, staged in Abu Dhabi as Formula 1’s last race of the season, inspiring young people in the UAE with dreams of a career in racing.
This year has seen great success for Rashid, as he has taken part in the highly competitive World Series Karting Euro Championships against the best young drivers in the world, during his first season with the Parolin racing team.
This season, he has secured the double of the WSK Euro Series Championship and the WSK Super Master Championship victory in the Mini category. For the WSK Master Series, Rashid accomplished three wins out of four rounds of racing for this competition, which was the first such achievement by any driver in his category for the past six years.
Commenting on the award Rashid said: “I am honoured to have been elected Favorite Sports Star at the Nickelodeon Kid’s choice award.
“It’s great to receive such support from the UAE and Arab public and this gives me a lot of motivation to keep succeeding and winning in karting.
“With the active support of my partners, I am encouraged to progress up the racing ladder to enter one-seater racing championship levels soon.”
The Department of Culture and Tourism –– Abu Dhabi and Viacom International Media Networks presented the iconic ‘Nickelodeon Kids’ Choice Awards’ –– the first-ever version of the globally renowned kids’ event to be staged in the Middle East.
The event featured musical and entertainment performances, while giving young fans the power to vote for their favorite artists and talent across a wide range of categories.
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From ADNEC:
Nickelodeon Kids’ Choice Awards Case Study
I. Intro
Nickelodeon Kids’ Choice Awards is an annual televised awards show produced by Nickelodeon, a kids brand part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA). The KCA show features musical and entertainment performances, as well as bucketloads of Nickelodeon’s trademark green slime, while, at the same time, giving young fans the power to vote for their favourite artists and talent across a wide range of categories.
VIMN has signed an agreement with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) to bring the Nickelodeon Kids’ Choice Awards and The World of Nickelodeon to the capital city of the United Arab Emirates for the next 5 years.
The first-ever UAE version of the globally renowned kids event took place in Abu Dhabi the 20th of September and the show will be on air across multiple countries globally. Speaking about the agreement, Antonio De La Rosa – Vice President Events and Location Based Entertainment for Viacom International Media Network Southern & Western Europe, Middle East and Africa said “Abu Dhabi is a key city for the Middle East, it’s a city that is growing a lot in terms of entertainment events and we thought it was important to be part of their growth, especially with the Kids’ Choice Awards Abu Dhabi and World of Nickelodeon into the Family Week Abu Dhabi.
The Department of Culture and Tourism Abu Dhabi is a key partner for us, and we’re happy to have the possibility to sign a 5 years agreement with them. This region in general is important for Viacom and we wanted to deepen our strategy even further by bringing live tent pole events here that give our fans the opportunity to experience our brands and properties in real life.”
In addition to the KCA, Nickelodeon organized into the city the World of Nickelodeon, which took place at the Abu Dhabi National Exhibition Centre from September 19th to 21st, 3 days full of fun activities, exciting games and amazing prizes.
II. Objective and Challenges
The awards ceremony, a ticketed event for a live audience of just over 4,000 was filmed for broadcast over Nickelodeon networks worldwide.
A large scale production, the awards required an outside broadcast area, extensive back of house build, as well as a fully functioning space for rehearsals ready for use a full two days before the ceremony itself. The key challenge was to deliver all this within the busiest month of the year for ADNEC, the build also ran back-to-back with a full venue event. This presented quite the logistical test, particularly as the project was only confirmed three months before the show, with the first site visit in early June and the show on 20th September.
III. Solution
Nickelodeon required a 5-day build for the 922sqm back of house tent alone, this housed artists lounges, hair and make-up, wardrobe and catering areas. A 3-day build was also required for the extensive production in the ICC, front-of-house. In order to alleviate the pressure of a very tight turnaround time, the ADNEC and ADNEC Services teams partnered with the organiser to come up with creative solutions to ensure that the spaces would be ready on time. ADNEC allocated additional resource to the previous tenant to speed up their load out process, allowing Nickelodeon access at 3pm as opposed to midnight, freeing up 9 valuable hours of build time.
The ADNEC team also allocated the adjoining space, Hall 11 to be used as a loading bay and preparation area where certain items of staging could be assembled and then easily moved into the ICC once that space was empty. ADNEC Services, the venue’s in-house events services company were also involved in the meticulous planning stages and ensured the ICC was pre-rigged for Nickelodeon when they were rigging for the previous event.
Beyond operational assistance, ADNEC’s marketing team also supported the event with a comprehensive free-of-charge marketing and promotion package, which promoted ticket sales for both events across their marketing and social media channels as well as on ADNEC’s onsite and external digital screens. In house caterer Capital Hospitality provided catering for the VIP, media and crew areas as well as food trucks for members of the public.
Richard Godfrey, Executive producer of the show observed how ADNEC’s campus style setup made it very easy for the show organiser, “With crew staying at the Aloft and talent at the Andaz Capital Gate we never even had to leave the area and it was much easier than being spread out over the city.”
IV. Results
The build was completed in time and the show went without a hitch. Hosted by R&B star, Jason Derulo and YouTube sensation Haifa Beseisso, tickets for the awards night sold out very quickly and generated an enormous buzz both in regional and international press and positive sentiment across popular social networks as well as across the whole region.
De la Rosa also commented on the ADNEC team saying “It was great to work with ADNEC team and the venue has all the facilities we needed to develop such a Global Show. The team is very professional, very flexible and supportive on finding solutions when it was necessary.”
He went on to say “The venue is great, it’s a new building well equipped for hosting big events. The show went very well, and definitively the venue had an important contribution to this success.”
Khalifa Al Qubaisi, ADNEC Chief Commercial Officer said “Hosting the first ever Nickelodeon Kids’ Choice awards Abu Dhabi was a huge honour for the Abu Dhabi National Exhibition Centre and a fantastic opportunity to showcase our facilities on a global stage. I’m proud of the whole team for pulling out all the stops to deliver such a successful event. The venue has had an exceptional year so far with a number of high profile international events and we look forward to an even more successful 2020.”
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From BroadcastPro ME:
What’s in store for media in 2020?
Content consumption is at an all-time high, but advertising is at an all-time low and monetisation has become challenging. MENA leaders discussed how they are revisiting business models in a rapidly changing media environment.
The CEO panel at the ASBU BroadcastPro Summit is in essence not just the culminating debate of the conference, but also the platform where regional market makers discuss how they have revisited their business models over the year, in a climate where the regional economics have changed forever.
Moderator Karim Sarkis, Partner, Entertainment and Media at Strategy&, has been known to ask challenging questions on this panel and has always managed to extract answers from those in the hot seat. Joining us this year as speakers were Amanda Turnbull, VP General Manager MEA at Discovery Communications; Danny Bates, CCO and co-founder of STARZPLAY; Hamoud Al Rumayan, CEO of Intigral; Manoj A Mathew, Territory Head, MENAPT, Zee Network; and Tracey Grant, VP of Content and Channels, VIMN ME.
It was clear from the start of the discussion that the focus has shifted from the linear versus OTT debate to how all the panellists are now incorporating linear and streaming platforms to distribute their content. It could be said that 2019 has been the year of more mature collaboration between media entities, to drive greater synergy and keep costs down.
As Zee’s Manoj Mathew pointed out, linear and OTT at the end of the day are just distribution platforms. “All of us on the panel are in essence, in the content business, whether as content producers, distributors or aggregators. The good news is that content consumption has not fallen. In fact, there is a huge increase in content consumption.”
He added that Zee’s two OTT launches – its Arabic and South Asian paid platforms – are doing very well in terms of content consumption and subscription numbers. “Are they making money? Not yet. We are all continuing investment in our content from our linear revenues.”
Viacom’s Tracey Grant concurred that “the demand for quality content and exceptional storytelling has increased enormously”, and the biggest driver for that are the “many distribution platforms for the potentially paying subscriber”.
“You have to be fluid and flexible in how you get your content out there and to whom, and build an appetite for it. You have to ultimately be confident that people will consume what you’re pushing out to them, whether it is advertisers paying or subscribers subscribing. The first instance has to be the content you are delivering.”
Developing that argument further, Amanda Turnbull commented that the “traditional model of working with a few key exclusive partners in the region who paid a premium for our channels” has changed.
“If you are producing fabulous content that people want in some shape or form, then you’re in a good place. Clearly the monetisation is changing over time, the conversations and who we are having them with are changing. But as long as you’re in control of the content, and it’s your IP, you have a choice about what you do with it.”
She cited examples of how Discovery is going into very deep consumer verticals and giving people the opportunity, for instance, to make a recipe they have seen on a food channel by partnering with Alexa to get those ingredients to their home from the local store; or in the case of Golf TV, learn from Tiger Woods through a series of exclusive videos that he and his caddie will create with the content network. “We are creating a direct-to-consumer proposition, where you can watch and your passion can be enhanced because you can do something as a result.”
When Sarkis asked Intigral’s CEO Hamoud Al Rumayan if he agreed that OTT is just another platform for content distribution, he offered the Saudi perspective. With 70% of the population under the age of 30 and the Kingdom having just opened its doors to the media, KSA’s consumers are more receptive to adapting to new technology – unlike in mature markets, where traditional platforms are fairly well embedded, he stated.
Intigral, which launched its Jawwy TV OTT offering last year, has a distinct advantage in KSA as it is backed by local telco STC and enjoys a 60% market share in the Kingdom. With this, a content-hungry young audience and KSA welcoming new ideas in line with Vision 2030, Intigral finds itself in the perfect place to “introduce a new platform and new content”, commented Al Rumayan.
And that’s what Intigral is doing. It is investing in local content, with 10 original productions in the pipeline for 2019, one of which is a feature film. Alongside this, it is building Jawwy TV up as a super aggregator and negotiating with all the major content providers, including Netflix, Amazon and Disney, to bring them to its platform. Intigral already has a rich library of content following partnerships with STARZPLAY and several local players. “We are trying to cover the lack in the Saudi market for the youth and the content they need,” Al Rumayan pointed out.
Interestingly, it is not just the traditional players moving into the linear streaming space. We discovered that streaming service STARZPLAY has decided to add linear distribution to its package. Confirming this, co-founder and CCO Danny Bates explained that consumer choice is not just driven by content, but also by experience.
“Previously, the customer could choose between free or a 500 AED linear service, but if the choice is between free and 40 AED for linear, the choice is much easier. This is why SVOD services like us with our price point have the ability to be part of the consumer’s linear experience. Our aim for 2020 is to be able to consolidate the experience for the consumer in their home.”
Zee’s Mathew agreed with Bates that unlike in India, where public transport commutes are long and therefore entertainment is consumed on mobile phones, OTT content is mostly viewed on the big screen in the GCC.
All the panellists agreed that the way forward is through multiple distribution points. In the case of Viacom, Grant commented that it recently explored a new avenue with the Nickelodeon Kids Awards event, which brought four times as many viewers to the Nickelodeon channel as any other programme on the channel so far.
“We are continually evolving and now, as much as we operate a traditional broadcast channel business, there is no one hard and fast answer on what model works. We are also expanding into event-based experiences. We have great relationships with partners here through our content deals and have multiple ways of exploring business opportunities.”
To Grant’s point, Turnbull added that Discovery is hiring a consumer product person and is “having interesting conversations in the region about a science museum and various Discovery properties for location-based entertainment… Essentially, we are looking at how we can monetise in an authentic and credible way on any platform.”
Speaking of monetisation, Sarkis asked the panellists if and when they hope to generate revenue from their digital ventures.
Turnbull said Fatafeat now makes 80% of its ad revenue from digital and social, rather than linear.
Mathew commented that 50% of Zee’s revenues come from advertising and the other 50% from subscription. “If we didn’t have that, it would be difficult to run our free-to-air products.”
Intigral CEO Al Rumayan said the company’s aim is to first aggregate the content and hit its subscriber numbers. While its content already reaches audiences in Saudi Arabia, Kuwait, Bahrain and Oman via Jawwy TV Home (set-top box) and Jawwy TV (standalone app), Intigral’s mandate now is to penetrate the wider MENA region, he said. If this means cooperating with other telcos and players in other markets where STC does not have a foothold, then Initgral will go ahead and make those deals.
When Sarkis expressed scepticism about such collaborations, taking the example of Intigral’s current partnership with STARZPLAY and commenting that at some point it could potentially break down because they had conflicting interests, Bates said: “Collaboration, utilising your content and distribution together, is the only way all of us sat on this panel will make any money.”
Elaborating on the partnership with Intigral, he added: “I am not going to get exactly the same channels that Hamoud does. What I am going to do is bring products that I think fit in with my brand and my strategy but will also complement my partners and make sense through their distribution. We complement each other. Our focus is on premium Hollywood content, while Initgral has all this great Arabic content. Together, we can offer a more rounded offering to the customer through the simple distribution methodology.”
Turnbull agreed, adding that the new ecosystem calls for experimentation and keeping an open mind to move between exclusive and non-exclusive deals to find the best place for each content.
She cited a collaborative deal Discovery did with Roya TV.
“We create content together with Roya TV in Jordan in the food space, and then each of us decide what is the most valuable way to monetise it. We take pay-TV rights first, then they take an FTA window, and then we take a digital window and it seems to work for all of us. It is just easier to create content together.”
For a streaming service like STARZPLAY, Bates commented that having a mix of exclusive and popular content is important to the survival of any platform.
“Having a series like Vikings exclusively and building a following is very powerful to bring customers on board. But then we also have series like Friends or Grey’s Anatomy that are not exclusive to us but are the two top consumed shows on our platform. That is the beauty of the OTT world, where data combined with Google search trends help us discover what content people are after without relying on any agency to tell us that. One thing we know is that if you sit there with a library of old and non-exclusive content only, people are going to tire. You need to have variation and new exciting shows to keep people inspired, and for that you need to rely not just on research, but sometimes your gut instinct as well.”
Exploring each panellist’s content strategy further, Sarkis queried if Al Rumayan is going after the bread and butter of the traditional broadcasters by investing in first window rights to Arabic content, thereby creating conflict.
“Yes, we are competing with Rotana, MBC and other FTA. But we have also taken a mixed approach like the other panellists here and acquired first windows to 60% of all Egyptian movies for six months for Jawwy subscribers. After that, the content will go in sequence on different windows. In addition, Intigral produced over 10 different series for the Saudi market within a time span of nine months. There is a huge gap in this domain, and our audience wants that content.”
Al Rumayan shared an incident during Ramadan in 2018, when Intigral secured the rights to the latest season of a Rotana production titled Shabab El Bomb, targeted at 10-15-year-olds.
“We took the series on an exclusive basis for Ramadan and the month after the Holy Month. We were launching Jawwy as a platform then and were encouraging people to subscribe. Concerned about the registration gate, I instructed my team to allow for 40,000 concurrent registrations. On the first day of Ramadan, our system crashed even before the Maghreb prayer because we were hit by a whopping 770,000 registrations. That is the power of that content. Now, we have acquired this series for the next four years.”
Intigral, however, went one step further to attract the age group that had grown up watching the Shahab El Bomb series and were now in their early 20s. To target them, Intigral hired the same actors and created a brand-new series called Galbat Jad, the brainchild of Intigral VP of Content Tony Saab. The media house produced and broadcast the series last Ramadan.
Sarkis concluded by asking for some exclusive numbers.
Manoj Mathew said Zee’s South Asian platform, which soft launched in February 2019, now has in excess of 70,000 subscribers in the UAE, and is hoping to cross 100,000 subs in the next three months. In India, Zee has crossed 85m subscribers.
Bates stated that nearly 70% of STARZPLAY’s consumption happens on one of two big screens. “OTT is no longer about niche for mobile. It has become the main viewing experience in the home. You are up against players like Netflix and YouTube, who bring a gold standard. So when a consumer comes to your service, they expect you to be on a Samsung TV or an LG, and if you’re not, it’s an immediate reason for them to step away. So it was important to get that device ubiquity.”
Turnbull confirmed that Fatafeat has a digital and social footprint of 13m people, which the company is able to monetise.
Al Rumayan hinted at the possibility of securing country-wide rights instead of MENA-wide rights to programmes, without spillage. He said KSA is rebuilding its audience measurement programme and that Intigral is considering the introduction of advertisements on Jawwy TV.
He concluded with a scoop that a “big development in the sports domain” is in the offing, implying that it will have an impact on sports broadcasting. “We will see broadcasting via DTH, OTT and more advanced methods … a major participant is going to do a lot of things in the near future.”
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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Originally published: Saturday, September 21, 2019.
Sources: BroadcastPro ME, Gulf News, Khaleej Times, Time Out Abu Dhabi.
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