Through a three-year strategic agreement, the shoe company will create a series of products — including shoes, apparel and eyewear — inspired by the toy maker’s portfolio of hit children’s and entertainment brands, including Power Rangers, Transformers, Candy Land, Monopoly, Tonka, My Little Pony and more.
“Toms is excited to announce our partnership with Hasbro, a classic brand that has touched many generations,” said Liza Doppelt, vice president, global brand marketing at Toms. “This long-term collaboration will launch in Fall 2020 and bring together the iconic Toms styles that give back with the nostalgia of childhood Hasbro favourites.
“The collection of fun footwear for men, women and children will be available at select global retailers.”
“We’re thrilled to work with Toms to provide fans of all ages a new way to engage with the Hasbro brands they love,” added Casey Collins, Hasbro’s GM and senior vice president, entertainment and licensing. “We know that our fans will appreciate the quality and care that Toms takes in the development of each of their designs, and we can’t wait to see people everywhere wearing the Hasbro x Toms collaboration!”
The first wave of Hasbro x Toms products will be available for fall 2020, with additional waves releasing over the next three years. The collaboration will include footwear in women’s, men’s and kids’ sizing. Styles will sell on Toms.com and through select retail channels.
Toms is well known for its charitable and philanthropic efforts, positively impacting more than 94 million lives through the giving of shoes, water and impact grants since the company's inception. The firm is excited to bring Hasbro into the one-for-one fold and continue its mission statement. With every purchase of the Hasbro x Toms collection, Toms will give a new pair of shoes to a child in need.
Earlier this year, the shoemaker expanded its existing relationship with Sesame Street to launch the new Sesame Street x TOMS collection (also part of the “One for One” program).
Last week, Hasbro entered an agreement to acquire Entertainment One for US$4 billion. Hasbro will take ownership of the company’s entire film and TV production slate, including hit kids IPs Peppa Pig and PJ Masks. It’s not yet clear if these properties will be part of the TOMS collaboration moving forward.
Toms founder Blake Mycoskie recently talked to Footwear News about his career and advocating for gun control. Click here to watch the interview!
More Nick: The Mighty Morphin Power Rangers Team Up with the Teenage Mutant Ninja Turtles in New Comic Series from BOOM! Studios!
Sources: Kidscreen, Foorwear News, ToyNews, LTW.MEDIA, License Global, The Toy Book.
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