In her new role, Kaplan will lead Nick’s YouTube strategic vision and oversee the creative and editorial voice for digital content creation, as well as development and production of original short-form content exclusively for Nickelodeon’s YouTube and social media platforms.
Wahl will work on the development and production of original short-form content exclusively for Nickelodeon’s YouTube and social channels, with an emphasis on sports-themed content. He will also work closely with the linear development and current production teams to create content that can live seamlessly across the brand’s linear and social platforms.
Kaplan previously served as the SVP, Creative and Production at Fullscreen Media, where she oversaw ongoing production and development of premium content. Earlier, she was VP of Digital Content and Strategy for the Magical Elves production company, and also previously did a stint at Viacom’s Logo channel, launching its digital content department and producing the first online original series.
Prior to joining Nickelodeon, Wahl served as Head of Video at Gear Patrol, a print and digital men’s lifestyle publication and content studio. Before Gear Patrol, he helped launch Sports Illustrated’s OTT service, and did stints as an Executive Producer for Katie Couric’s programming at Yahoo! News, and at AwesomenessTV, the leading digital-first destination for original programming that Viacom acquired last year. He also served as showrunner and co-executive producer for Embassy Row’s TakePart Live on Pivot TV.
The news follows Nickelodeon announcing that Angelique Yen and Eddie Gamarra are joining the network to oversee its burgeoning studio model business, producing content for long-form movie content and SVOD services.
Since VDS’ launch in 2018, Viacom brands’ social video views have grown by 83%, and watch time has increased by 119%, with a global average of four billion views and more than six billion minutes watched each month, according to Viacom. Its more recent slate, unveiled during NewFront in April this year, focuses heavily on influencers like JoJo Siwa, Hayley LeBanc and Anthony Padilla.
More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Original source: Deadline, TVKIDS, Kidscreen.
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