Nickelodeon India celebrates SpongeBob SquarePants’ 20th anniversary
SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India
MUMBAI: Nickelodeon - India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th anniversary. Yes, you heard that right! This year marks the 20th anniversary of Nickelodeon's beloved and most renowned animated series SpongeBob SquarePants, starring the super cool sponge who has inspired pop culture and been a part of every kids’ life since the 90’s. To celebration this landmark anniversary, Nickelodeon India is planning a year-long celebration to celebrate this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round!
Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show, including “SpongeBob’s Big Birthday Blowout”, an original mixed live-action and animated birthday special, in July 2019. Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes using the campaign hashtag #BeLikeSpongeBob.
Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.
In another birthday special the SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India (including Mumbai, Delhi, Noida, Bangalore, Hyderabad, Chennai). The movie screening will provide SpongeBob fans of all ages with one more reason to celebrate the comic capers and fun escapades of the adorable Sponge.
PVR Playhouse's are designed to give kids a space where they can watch movies that engage them in the way they want to. Aimed at three to 12 year olds, the Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content.
Nickelodeon India's "Best Year Ever" campaign forms part of Nickelodeon's global "Best Year Ever" campaign paying tribute to one of the most iconic TV series and characters ever created, which includes various collaborations and numerous activities all year round, such as a partnership with with The Pantone Colour Institute to create official SpongeBob Yellow and Patrick Star Pink colours in commemoration of the 20th Anniversary. Not only this but Kyrie Irving and Nike have joined forces with SpongeBob for a colourful range of shoes, which is available for purchase globally. Besides this, from fashion (Moschino X SpongeBob) to automobiles (Toyota), Nickelodeon has gone all out to celebrate this legendary character’s birthday and they're just getting started cause this is going to be the #BestYearEver!
Nickelodeon's global "Best Year Ever" initiative will lead up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming summer 2020.
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18 commented on the celebrations, “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”
More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!
Original source: Indian Television Dot Com.
Additional source: Google.
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