PhatMojo will create new product ranges tied into all-new media content being developed for Paddington, which will include a TV series launching next year and the new Paddington movies.
PhatMojo, a Los Angeles-based toy company, will produce a full range of toys at different price points to include figurines, playsets, plush and roleplay items. The initial product launch linked to the TV series will take place in fall 2020. Products will be available for distribution across all other markets through new and existing partners.
Other regions will also have new products released at that time from new and existing partners, such as Maurizio Distefano Licensing (MD Licensing) in Italy and Goliath (board games) in the US, Spirit Halloween (costumes) in the US and Rockefeller Productions (stage shows) in North America.
The deal was brokered by Copyrights’ local licensing agents for North America, Bravado and Retail Monster. Fully animated in 3-D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s new exciting adventure. Actor Ben Whishaw reprises his role as the voice of Paddington, after starring as the character in the live-action animation film series.
The Adventures of Paddington
Fully animated in 3D, The Adventures of Paddington will launch with 26 x 22-minute episodes, airing on Nickelodeon’s networks worldwide in 2020, excluding France, Canada, China and Japan. The series will invite a new generation of fans into Paddington’s world full of heart, kindness, slapstick humour, fun and generosity.
The movie, Paddington 3, is currently in development.
Shawn McCarthy, PhatMojo CEO, said, “It’s so cool, and such an honor to become part of the great Paddington tradition. The new TV and film content is inspiring to us. Bringing Paddington to the preschool aisle will be a joy.”
Sophie Kopaczynski, Copyrights Group CEO, added, “we are thrilled to partner with PhatMojo to create a new range of products for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. We believe this is a great new chapter for Paddington”
Currently in production, The Adventures of Paddington is a Heyday Films and STUDIOCANAL production in association with Copyrights. The Adventures of Paddington is helmed by Adam Shaw of Blue Zoo (It's Pony, Digby Dragon, Miffy, Go Jetters, Q Pootle 5), and developed for television and written by Jon Foster and James Lamont (The Amazing World of Gumball, Cuckoo, Paddington 1 & 2).
The much-anticipated The Adventures of Paddington television series will be produced by multi- award-winning David Heyman (producer of all eight of the Harry Potter films, Gravity, Paddington 1 & 2), Karen Davidsen (formerly with Disney and HIT Entertainment) and Simon Quinn (Isle of Dogs, Fantastic Mr. Fox). The series is executive produced by Rosie Alison (Boy in the Striped Pyjamas, Paddington 1 & 2) and co-produced by Rob Silva.
The creation of the British-born writer, Michael Bond, Paddington has delighted children and families all over the world for 60 years with stories of the bear from Darkest Peru, famous for his love of marmalade. Paddington is popular with both children and adults.
Paddington’s adventures have been adapted several times for television and at the end of 2014 he made his debut onto the big screen, bringing in US$268 million at the global box office. A further film Paddington 2 followed in 2017 which brought in US$227 million worldwide. A third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi.
Update (9/26) - From Toy World Magazine October 2019:
Update (9/29) - From Licensing Source Book Autumn 2019:
Update (10/1) - From Licensing.biz:
BLE 2019 Must Sees: Hot picks from the kids’ IP
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Copyrights Group
More excitement is coming for the Paddington franchise in 2020 as a new TV series launches. Fully animated in 3D, the new Paddington series, The Adventures of Paddington, will launch with 26 x 22 minute long episodes, airing on Nickelodeon’s networks worldwide (except France, Canada, China and Japan).
With that in tow, it’s already set to be a big year for this classic property. Additional highlights for 2020 include a range of TV tie-in products from both new and existing partners. The partnership with Butlins in the UK continues with their popular Paddington show and internationally a new pre-school touring show is being produced by Rockefeller Productions, which will introduce Paddington to a whole new set of fans across the US and Canada.
For 2019, two new Paddington coin designs launched this year from the Royal Mint which were supported by a strong PR and marketing campaign and there is more activity still to come as we see Paddington take to the ice for the first time in the UK, in a new Paddington on Ice show at London Hyde Park’s Winter Wonderland launching to fans and fair-goers this November.
The performance tells the tale of Paddington and his adventures, as he travels on a ship from Peru to London, discovering new places and meeting new friends along the way. On his voyage to London, he learns that when at sea (and on the ice) it’s not all plain sailing. “Paddington on Ice at Hyde Park Winter Wonderland is a must for all Paddington fans and gives festive visitors the chance to catch the most iconic bear on ice for the very first time in the UK,” reads a statement from the Paddington brand owners, Copyrights Group. We will also see continued activity with Paddington and UNICEF where he is their champion for children’s rights.
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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever | Nick Upfront 2019!
Originally published: Monday, July 22, 2019.
Original source: aNb Media; Additional source: Licensing.biz, Kidscreen.
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