Spin Master has struck a partnership with intu shopping centres to bring the characters to life with a run of events across its sites this year.
The popular characters from Nickelodeon’s hit preschool television series will be touring over the summer and into the autumn all around the UK, thrilling fans and supporting retailers of the toys! Paw Patrol, produced by Spin Master Entertainment, continues to be one of Nick Junior’s top-rated pre-school series around the globe.
Events held during July and August take place at intu shopping centres, where youngsters will be encouraged to ‘PUP PUP Boogie’ as well as have parents take their photos with their favourite characters. Venues and dates include:
- intu Watford – 29th July
- intu Lakeside – 1st August
- intu Potteries, Stoke – 8th August
- intu Metrocentre Gateshead– 9th August
- intu Braehead, Glasgow – 10th August
- intu Eldon Square Newcastle – 11th August
- intu Merry Hill Birmingham– 27th August
- intu Derby – 28th August
- intu Victoria Centre Nottingham– 29th August
Each of the venues will be supported by a communications campaign targeting both traditional and social media outlets to help promote the events.
The tour will also help promote and encourage interest and entries for the Paw Patrol Little Heroes Awards which is running for the second time. Readers can enter the awards before the closing date of 31st August. The Awards will take place in London this October with a ceremony for the overall winners and their families, as well as supporters of the awards to enjoy. Visitors to each of the Paw Roadshow venues will be able to find details of the awards through the displayed QR Code at each of the events.
Speaking about the awards, Spin Master UK’s marketing manager Charlotte Yates said: “We are very excited about running the second Paw Patrol Little Heroes events. We hope that through our roadshows, not only will we be entertaining the hundreds of thousands of PAW fans out there, but we’ll also have the chance to discover more of the UK’s most deserving young heroes to encourage them to enter our awards.”
For more information about the awards visit www.pawawards.co.uk.
The news follows Live Company Group, the team behind the popular Bricklive event, partnering with Nickelodeon UK to produce themed experience tours associated with the Nickelodeon brand, including the Nick Jr. brand, throughout the UK, Ireland, the Channel Islands and Isle of Man, launching with a PAW Patrol exhibit this summer. Nick Jr. will also be hosting a six week on-air fan event titled Super Fan Summer this summer that will present kids with fun challenges and prizes to win, with Viacom Nickelodeon Consumer Products (VNCP) promising the ultimate six-week fan event. This will be followed by a PAW Patrol pop-up channel in September 2019. PAW Patrol will also have a presence at Nickelodeon Adventure, which is slated to open during the second half of the year at intu Lakeside in partnership with Parques Rieundas.
More Nick: Nickelodeon Big Base Camp to Launch Summer 2019 at Secret London Location Making Kids Stars of the Show!
Sources: Toy World Magazine, ToyHubZ.
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