It’s Crazy How Well People Know SpongeBob!
July 2019 marks 20 years of SpongeBob SquarePants’ on-air antics. Like Nickelodeon itself, the iconic yellow sponge long ago outgrew the boundaries of his televised domain, spinning off more than US $13 billion worth of merchandise, two (soon to be three) motion pictures, and a Tony Award-winning Broadway show (which is about to embark on a nationwide tour). He’s a meme-generating machine, an inspiration for hip hop lyrics, and so much more.
Just how strong is SpongeBob’s global influence? Viacom’s Global Consumer Insights team found that many individuals are more likely to know Mr. SquarePant’s address than that of their country’s leaders. Ninety percent of kids age 7-11 correctly identified “a pineapple under the sea” as SpongeBob’s address, while only 35% knew that the U.S. president lives at 1600 Pennsylvania Avenue. Similarly, 86% of adults 18-30 correctly identified SpongeBob’s address, while only 31% knew that of the White House. Let’s hope the mail carrier is among the 31%!
I wonder how many people know whether mayonnaise is a musical instrument or not, and whether "no, this is Patrick"?
* Although, if you want to be pedantic, SpongeBob lives at 124 Conch Street.
To celebrate SpongeBob SquarePants’ 20th anniversary, Nickelodeon has launched Best Year Ever", Nickelodeon's year-long global celebration commemorating 20 years of SpongeBob SquarePants, one of the most iconic TV series and characters ever created, which kicked off with the premiere of “SpongeBob’s Big Birthday Blowout” on Friday, July 12, and will lead up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming 2020. The "Best Year Ever" will also include collaborations with designers, new merchandise and a new app.
More Nick: Nickelodeon Brings SpongeBob SquarePants' Bikini Bottom to Life at Comic-Con International: San Diego 2019!
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