The service will first debut in the U.S., while it is expected to be expand to Latin America in 2020. Pluto TV is already available internationally in UK, Germany, Austria, and Switzerland, but the company has major international expansion plans. The company is hoping to aggressively expand the growth of the service, which competes with services like Tubi, Xumo, and Sinclair-owned STIRR.
To do that, they are expanding the availability to millions of additional devices through partnerships with Comcast — on their Xfinity X1 and Flex platform, as well as Cox with their Contour platform. The service is now being used by 16 million streamers every month, which is up from 12 million when the Viacom bought the company in January.
Last month, the free ad-supported streaming service, launched 14 branded linear channels with classic content from Nickelodeon, Comedy Central and MTV. With addition channels, new markets, and growing user base, Pluto TV is expected to double revenue this year.
In additional news, Pluto TV and Cox Communications have also announced that Pluto TV will launch on Cox Contour.
The Pluto TV app will soon be available to Contour and Contour Stream Player customers, providing access to more than 100 channels and thousands of hours of on-demand content spanning blockbuster movies, popular television series, sports, news, general entertainment, lifestyle, comedy, cartoons, gaming and more. With over 150 media partners, Pluto TV’s ad-supported platform distinguishes itself with a curated lineup of premium programming, including an all-new slate of Viacom channels featuring iconic hit shows from its deep library across MTV Pluto TV, Paramount Movie Channel, Comedy Central Pluto TV, Spike Pluto TV, BET Pluto TV, Nick Pluto TV and Nick Jr. Pluto TV.
“Pluto TV continually strives to find new and innovative ways to extend our platform to new audiences,” said Tom Ryan, CEO & Co-Founder of Pluto TV. “This is one more important step in our mission to entertain the planet. The launch of Pluto TV on Contour and Contour Stream Player will provide Cox customers with endless enjoyment of our curated, lean-back streaming offering."
This partnership is an extension of Viacom’s long-standing relationship with Cox and complements Viacom’s efforts to accelerate participation across next-generation platforms to expand its consumer reach and add value for its distribution partners. The deal provides Cox subscribers with additional video-viewing options and engagement on a zero-incremental cost basis. For Pluto TV, Cox brings exposure to a new audience that can easily discover the best in ad-supported streaming in one unified entertainment destination with added features and ease of use. Equipped with an online programming guide and channel surfing capabilities for a lean-back, TV-like experience, there is a whole new world of entertainment streaming on Pluto TV.
Pluto TV will be the latest in a series of successful integrations that connect Cox customers with the content they care about most. In addition to live TV, recorded DVR content and thousands of titles available On Demand, Contour customers can use the voice remote to pull from the vast library of TV shows, movies and more available on Amazon Prime Video, Netflix, YouTube and now Pluto TV.
About Pluto TV
Pluto TV, a Viacom Company (NASDAQ: VIAB, VIA), is the leading free streaming television service in America, delivering 100+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Update (6/13): Pluto TV Expands Launch on Comcast Platforms; Now Available via Xfinity X1 and Xfinity Flex
The Leading Free Streaming Television Service in the U.S Debuts 100+ Live and Original Channels and Thousands of Iconic Movie and Television Titles to Xfinity X1 Customers
June 13, 2019 09:30 AM Eastern Daylight Time
LOS ANGELES--Pluto TV, the leading free streaming television platform in the U.S., today announced that it has launched on Comcast’s Xfinity X1. Pluto TV has already been made available to Comcast’s Internet-only customers who add the new Xfinity Flex service. Today’s launch expands Pluto TV’s reach to millions more Comcast customers, bringing them a whole new world of entertainment viewing options, accessible over the Internet via their X1 set-top boxes. Pluto TV delivers a free, premium, lean-back streaming experience, featuring over 100 live and curated channels in partnership with major TV networks, movie studios, publishers, and digital media companies.
“The launch of Pluto TV on Xfinity X1 is a pivotal moment for Pluto TV, expanding our reach to a whole new audience in search of free streaming entertainment,” said Tom Ryan, CEO and Co-Founder of Pluto TV. “Pluto TV is the perfect complement to the X1 platform, delivering a rich lineup of original live channels and on-demand movies and TV shows to Comcast’s customers right where they enjoy the rest of their entertainment experience.”
Pluto TV allows users to easily navigate programming to find familiar favorites or discover something entirely new. With over 150 premium content partners, Pluto TV crafts 24/7 live programming with channels that are curated thematically to cover a wide range of genres and categories. Xfinity X1 and Xfinity Flex customers can easily launch the Pluto TV app by saying “Pluto TV” into their voice remote, or by finding it within each platform’s apps section.
Tune in today to a wide-variety of channels being offered on Pluto TV featuring, but not limited to:
MOVIES – featuring big screen gems playing on Pluto TV Movies 1 & 2, and Drama, Comedy, Family, Indies, Romance, Documentaries, Thrillers, Cult Films, Horror 24/7, Action Movies, Flicks of Fury, The Asylum, and Black Cinema.
NEWS – get informed with Today’s Top Story, News 24/7, Cheddar News, TYT Network, NewsmaxTV, Top Stories by Newsy, Sky News, Bloomberg TV and WeatherNation.
SPORTS -- fans can get in the game with Pluto TV Sports, Fox Sports, MLS, Impact Wrestling, Fight, Combate World, Stadium, Surf Channel, Sports News, World Poker Tour, Combat Go, Lucha Libre AAA, and Big Sky Conference.
COMEDY – laugh with Funny AF, Pluto TV Sitcoms, Stand Up TV, MST3K, Rifftrax, Fail Army, Cats 24/7, The Onion, Cracked and Pet Collective.
GEEKS & GAMING gurus can get their fix with The Feed, Hive, Anime All Day, Anime All Ages, Minecraftv, IGN, Geek & Sundry and Nerdist.
ENTERTAINMENT – get immersed in Crime Network, The New Detectives, Unsolved Mysteries, Forensic Files, Dog the Bounty Hunter, Pluto TV Conspiracy, Pluto TV Animals, Cold Case Files, Shout TV, Buzzr, ClassicTV, ConTV, Wipeout, Kids TV, After School Cartoons, Classic Toons, Awesomeness TV, Nosey, What?! and Revry, MTV Pluto TV, Paramount Movie Channel, Comedy Central Pluto TV, Spike Pluto TV, Pluto TV Logo, BET Pluto TV, Nick Pluto TV and Nick Jr. Pluto TV – all featuring iconic, hit shows from Viacom’s deep library.
LIFE & STYLE features a wide array catering to people’s pen chances including Pluto TV Cars, People TV, Gordon Ramsay’s Hell’s Kitchen, Complex Networks, Wahlburgers, Pluto TV Her, Pluto TV Her Dramas, Pluto TV Travel, Pluto TV Weddings, FrontDoor, Adventure TV, Food TV and Faith TV.
CURIOSITY – explore Voyager Documentaries, Science TV, Pluto TV History, DocuTV, Pluto TV Biography, Law & Crime, Pluto TV Military and NASA.
About Pluto TV
Pluto TV, a Viacom Company (NASDAQ: VIAB, VIA), is the leading free streaming television service in America, delivering 100+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
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From FierceVideo:
Comcast integrates Pluto TV into X1, Xfinity Flex platforms
Pluto TV is a free-to-watch streaming video service that offers more than 100 channels in a traditional channel grid guide. (Pluto TV)
Ad-supported streaming service Pluto TV is making the move over to Comcast pay TV platforms Xfinity X1 and Xfinity Flex.
The service, which is owned by Viacom, said it launched today on X1. It was already available on Xfinity Flex, a streaming video platform service Comcast launched for its broadband-only subscribers back in March.
For Pluto TV, a deal with Comcast puts the AVOD in a more accessible spot for a big potential audience. Comcast ended the first quarter of 2019 with more than 27.4 million total customer relationships.
The deal to integrate Pluto TV with the X1 arrives shortly after Pluto TV reached a deal to integrate on Cox’s Contour, which is a licensed white-label version of X1. Viacom CEO Bob Bakish in May said that Pluto TV’s launch on X1 was coming soon, and added that Pluto TV already has another large distributor deal already signed with a few more in the pipeline.
“For Viacom, Pluto TV was always more than a DTC play. We saw it as an opportunity to broaden our partnerships with existing distributors, and our early experience has proven just that,” Bakish said.
Pluto TV is a free-to-watch streaming video service that offers more than 100 channels in a traditional channel grid guide. The company was acquired by Viacom earlier this year for $340 million. Viacom has since launched curated channels for Pluto TV based on its existing cable channel brands including Comedy Central, MTV and Nickelodeon. On July 1, a Spanish-language version of Pluto TV, Pluto Latino, is launching in the U.S.
Viacom has repeatedly said it expects Pluto TV to be a $1 billion domestic advertising revenue opportunity. Viacom CFO Wade Davis said that his company would be making incremental investments in Pluto TV to help grow the company’s product and engineering teams, as well as accelerate the integration process with Viacom as it relates to ad tech and infrastructure. He said it will allow Viacom to sell Pluto TV advertising inventory “more fluidly” across the company’s entire pools of advertisers and marketers.
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More Nick: Viacom Adds Nickelodeon and Nick Jr.-Branded Channels to Pluto TV!
Originally published: Monday, June 10, 2019.
Original source: The Streamable.
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