In a bid to get families snacking more healthily, Boka Food has launched its first TV campaign: 4 Green Lights, on leading children’s television network Nickelodeon in the UK.
The advertising activity is designed to show how Boka’s entire snacks range is low in fat, saturates, sugar and salt, using the traffic lights system of labelling.
The brand is on a mission to champion clearer information on food labels and the ad campaign launching on Nickelodeon is the next step in achieving this aim, with a two-year deal set to run during key period between now and June 2021.
The TV campaign also marks the launch of a wider marketing campaign which will include PR, sampling and social media activations to reinforce the 4 Green Lights messaging.
Franco Beer, founder of Boka, told Convenience Store: "The TV campaign on Nickelodeon uses the four green traffic light messaging at its centre, demonstrated through a fun and engaging visual reinforcing to consumers what to look for when they choose an everyday snack product that still tastes delicious.
"Being one of the only snack brands able to advertise on children’s TV reinforces our healthy credentials to families who can trust they are making the right choice when purchasing our products. For us it is about educating as many consumers as we can how to snack more healthily and reaching new audiences via this campaign will help our mission to do this."
Virginia Monaghan, Vice President (VP) of Marketing, Commercial and Events at Nickelodeon UK and Northern and Eastern Europe, added: "We’re looking forward to the partnership with Boka – furthering our commitment to showcasing the importance of a balanced diet and lifestyle to our young audience. Boka’s products are a great way to educate families on the importance of healthy snacking and we’re delighted to have the ads running across the Nickelodeon network."
Core flavours within Boka’s bar range include apple & cinnamon; strawberry; choco mallow; and caramel. Watch the new ad campaign below:
About Nickelodeon Network
The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does - Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK's first-ever Nick theme park, Nickelodeon Land, the messiest music festival for kids, SLIMEFEST.
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