Aimed at four- to five-year-olds, the show follows the adventures of the most famous Telerín kids. Each episode finds little rascal Cuquin getting himself into trouble, with big sister Cleo doing her best to get him out of it — with the help of Teté, Pelusín, Colitas and Maripí. Together, the brothers and sisters play their way to the answer, pretending to be astronauts, scientists, pilots, or whatever is needed to get the job done. At the end of their journey, Cleo makes up her mind about what she wants to be when she grows up … at least for that day.
In the series premiere episode, "The Premiere," when Cuquin accidentally ruins Maripi's hairdo on the opening night of her school's play, Cleo sees it as an opportunity for the siblings to be hairdressers. (#101)
The news follows Nick Jr. USA, Nickelodeon's top-rated preschool channel, premiering Cleo & Cuquin in January 2018.
Meet Cleo and her brother Cuquin! They love to kid around but are less keen on cleaning up! Join Cleo & Cuquin on Treehouse, Fridays at 8:55am ET!
Mattel has been named as the global master toy partner for the brand, and recently launched a line of toys. Televisa Consumer Products has also signed a number of agreements in Mexico with consumer brands including Lala Milk, Atlas Mattresses and Fotorama, and Penguin Random House published children’s books series based on Cleo & Cuquin in Spain and Latin America by spring 2018. The deals mark the first time a Spanish company has established a licensing deal with a global toy master or a publisher such as Random House.
Russia’s Animaccord has also been named master agent for the animated preschool series and will manage licensing, media rights, advertising and promotional activities, and digital efforts including apps and YouTube opportunities in Russian, Ukrainian, Arabic and Polish.
Supporting Mattel is toy maker Clementoni, who launched a line of Cleo & Cuquin-based toys in Spain in fall 2018, including puzzles, edukit toy cases and electronic games.
Created by Victor M. Lopez, Cleo & Cuquin has been developed as a transmedia brand by Ánima Kitchent, Televisa, Moro Family’s company MAI and Barcelona-based Selecta Visión. In addition to the refreshed TV show, the brand includes apps like bedtime app The Bedder, web content, and music video clips which have already generated over 600 million views and 1.5 million subscribers on YouTube in just 18 months.
HITN, the non-profit, Spanish-language media network that provides educational and entertainment programming to more than 44 million American households across the country, has also reached an agreement with producer Ánima Kitchent to include Cleo & Cuquin in an early literacy initiative to help ensure kids from transcultural homes enter kindergarten on equitable footing with their peers.
The legendary Spanish hit Familia Telerín first arrived in the late 1970s, created by José Luis and Santiago Moro. A cartoon and daily jingle, the series featured six siblings who told children that it’s time to go to bed. The show introduced the song “Vamos a la cama” (“Time for bed”), which became part of the nighttime routine of a generation of parents with sleep-resistant children. It became a popular success in Spain and Mexico during the '70s and '80s, coloring the now nostalgic childhood of a generation of newish parents and young grandparents.
More information about Cleo & Cuquin, as well as fantastic games, videos and activities, can be found at cleotelerin.com.
A joint-venture founded by Latin American animation powerhouse Ánima Estudios with former executives at Spanish toon company Vodka Capital, Ánima Kitchent was launched in 2014.
“The biggest dream of any company that aims to take its kids’ content to the US is signing a deal with Nickelodeon. Having reached the agreement is a great business opportunity in the most complex and competitive market in the world,” said Víctor M López, CEO, Ánima Kitchent.
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Additional source: Wikipedia.
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