The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year, and will roll out nationwide across North America at Walmart, ShopRite, and other major retailers by the end of May. For its kids line, Chloe has gone with a 1.5-ounce (compared to the 2.5-ounce original size), 'bullet' shape product.
The collaboration with Nickelodeon marks the first licensed line extension for Chloe’s Pops, which was founded by mom-to-be Chloe Epstein in 2014, as an alternative to frozen treats packed with sugar and artificial ingredients. The brand began as a retail location in NYC prior to branching into consumer packaged goods.
For Epstein, the brand's kids line extension is a fulfillment of the original mission she had when launching Chloe's CPG Pops back in 2014. As a mom of young kids, Epstein was always searching for a clean label treat with simple ingredients that weren't loaded with artificial ingredients, but felt dismayed at the options available.
Partnering with Nickelodeon will help Chloe's better reach a new target consumer audience of young kids.
“Who better to capture kids’ attention than the number-one entertainment brand for children?,” commented Epstein.
"For me, the kids part of this is why we started the business: to offer clean, exciting options that kids could enjoy and parents could feel excited about," Epstein told FoodNavigator-USA. Chloe's saw a hole in the market for pops that appeal to a younger age group (aged 2-6), addressing the market need by creating a smaller version that kids could finish in one sitting.
"We were getting a lot of feedback that kids love our pops, but for the younger ones they were not able to finish them," Epstein added.
Find Chloe's at your local grocery store at www.chloesfruit.com/where-to-buy.
About Sunny Day:
Sunny Day is an animated preschool series that centres on Sunny, a 10-year-old master hairstylist and entrepreneur who uses creative problem-solving to tackle any dilemma that arises in her seaside town of Friendly Falls. The characters in the series celebrate individuality and self-expression, while the show’s social-emotional curriculum highlights leadership, innovative thinking and teamwork. Sunny is a confident and creative natural leader who runs her own hair salon in the town of Friendly Falls. When adventure calls, Sunny sets out to save the day with her can-do attitude, salon-on-the-go Glam Van, best friends and colleagues, Rox and Blair, and her dog Doodle. Each episode of Sunny Day features a unique digital extension where kids and their parents can watch fun, live-action hairstyle tutorials that are tied directly to the hairstyles featured in each episode and narrated by Sunny.
Initially greenlit for 40 episodes, Sunny Day made its world debut on Nickelodeon USA in August 2017 and has since rolled out on Nickelodeon and Nick Jr. channels globally. Season two will feature a new vehicle, Groom and Vroom, a new mobile saloon designed only on pets, in addition to the Glam Van. In addition, Lacey will join the salon team to manage Sunny’s new Pet Parlor.
Sunny Day is produced by Silvergate Media (Fashion Ally, Peter Rabbit) for Nickelodeon.
Visit nickjr.com and the Nick Jr. App for more Sunny Day.
About Thomas & Friends:
Thomas & Friends features Thomas the Tank Engine adventures with other locomotives on the island of Sodor. Thomas often gets into trouble, but never gives up on trying to be a really useful engine. Other members of Sir Topham Hatt's Railway include: Percy (Thomas' best friend), and Gordon (the fastest and most powerful member of the team).
Thomas the Tank Engine™ was originally created over 70 years ago by the Rev W Awdry, as a storybook for his son. That story quickly grew to become the award-winning #1 global preschool train brand franchise it is today, enjoyed by families around the world across multiple touch-points and formats, including: toys, apps; consumer products; publishing; live attractions and much more with over 1 engine sold per second. Thomas & Friends is aired in over 160 territories, in over 50 languages with over 1.16 billion lifetime views on YouTube, and offers more than 80 hours of original content produced from 500 episodes and 12 specials. Thomas & Friends will be celebrating its 75th anniversary in 2020.
Produced by Mattel Creations, Thomas & Friends is currently in its 22nd season (Big World! Big Adventures!), and will be steaming into its 23rd season later this year.
Thomas & Friends airs on Nickelodeon in the U.S.A. and Milkshake! in the U.K.
Under Nickelodeon's partnership with Mattel, Nickelodeon serves as the exclusive consumer products agent for Thomas & Friends in the USA across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more.
Visit http://www.thomasandfriends.com to find out more about Thomas & Friends.
About Chloe’s:
Chloe’s makes frozen snacks with nothing to hide. Chloe’s pops are creamy, clean and delicious because of the simple ingredient list. Founded by a mom of three, the company launched their fruit pops in 2014 in a single retailer and has since expanded to over 13,000 stores nationwide, becoming one of the fastest-growing frozen novelty brands in the U.S. In 2019, Chloe launched an indulgent Dairy-Free Dark Chocolate Dipped Pop line as well as a children’s focused line of pops in partnership with Nickelodeon (Thomas & Friends/Sunny Day). Chloe’s also operates both a retail store in New York City, offering consumers the ability to experience all of its creations, as well as a food service business nationwide. In 2017, Chloe’s participated in the Chobani Incubator and was selected as a leading brand with the best opportunity to disrupt, innovate and inspire a multi-billion dollar category. Founder Chloe Epstein, has been recognized by Food & Wine and Fortune as one of the most innovative women in food and drink. For more information, visit: www.chloesfruit.com.
About Nickelodeon:
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Original source: The Toy Book.
Official Chloe’s press release via NOSH:
Chloe’s Debuts Dairy-Free Dark Chocolate Dipped and Kid-Focused Pops
Mar. 12, 2019 at 1:25 PM
NEW YORK— At this year’s Natural Products Expo West, Chloe’s — the mom-founded, leading frozen snack brand famous for making frozen pops with just fruit, water and cane sugar — announced its dip into decadence with the launch of its new Dairy-Free Dark Chocolate Dipped Pops. The brand will also introduce its first kid-focused line of fruit pops, featuring popular Nickelodeon characters.
Chloe’s first gained national attention when it launched into retail markets in 2014 and has grown significantly with distribution in over 13,000 top stores nationwide, including Kroger, Albertsons/Safeway and Publix. With a mission to provide delicious fruit pops made with clean, simple ingredients, Chloe’s has introduced nine fruit varieties, including stand-outs like Mango and Dark Chocolate and new comers such as Blueberry and Cold-Pressed Coffee featuring the coffee from La Colombe Coffee Roasters, a partnership that stemmed from its participation in the Chobani Incubator.
Due to an overwhelming consumer demand for indulgent food with a clean ingredient panel, Chloe’s developed a decadent spinoff to its classically clean fruit pops with the Dairy-Free Dark Chocolate Dipped line, a product offering that Chloe Epstein, the brand’s co-founder, describes as “permissible indulgence.” Each pop has only 120 calories and the line includes: Banana Dipped, Strawberry Dipped and a special Dark Chocolate Dipped with organic quinoa puffs for that crave-worthy crunch. The Dipped Pop line is currently available at over 3,000 retailers nationwide, and one box containing four 2.5 oz. pops is priced at $4.99 – $6.49.
Chloe’s goal to provide better-for-you, accessible snacking choices for children is what drew the brand to collaborate with Nickelodeon. “My vision for Chloe’s was always to provide exciting and delicious options with simple ingredients that I, as a Mom, could feel great about feeding to my kids and, at the same time, know they would love,” said Epstein. “Who better to capture kids’ attention than the number-one entertainment brand for children?” Still made with the same simple ingredients: fruit, water and cane sugar, the new line of 40 calorie pops includes a Blueberry-Banana combination featuring Thomas & Friends and a Strawberry-Mango blend with new favorite character, Sunny Day. The line will launch in Walmart, Shoprite and other retailers nationwide Spring 2019, and a box with 10 of the 1.5oz pops is priced at $3.98 – $6.99.
Find us at your local grocery store at www.chloesfruit.com/where-to-buy.
About Chloe’s
Chloe’s makes frozen snacks with nothing to hide. Chloe’s pops are creamy, clean and delicious because of the simple ingredient list. Founded by a mom of three, the company launched their fruit pops in 2014 in a single retailer and has since expanded to over 13,000 stores nationwide, becoming one of the fastest-growing frozen novelty brands in the U.S. In 2019, Chloe launched an indulgent Dairy-Free Dark Chocolate Dipped Pop line as well as a children’s focused line of pops in partnership with Nickelodeon (Thomas & Friends/Sunny Day). Chloe’s also operates both a retail store in New York City, offering consumers the ability to experience all of its creations, as well as a food service business nationwide. In 2017, Chloe’s participated in the Chobani Incubator and was selected as a leading brand with the best opportunity to disrupt, innovate and inspire a multi-billion dollar category. Founder Chloe Epstein, has been recognized by Food & Wine and Fortune as one of the most innovative women in food and drink. For more information, visit: www.chloesfruit.com.
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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Originally published: Monday, April 22, 2019 at 9:11pm BST.
Additional source: Wikipedia.
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