The free Screens Up app, which launches for iOS and Android devices today (Tuesday 17th July 2018), will add slime and special effects to Friday's Kids’ Choice Sports 2018 awards show. During the broadcast, which starts at 8 p.m. (ET/PT), kids will be prompted by their TVs to use the app, in which they can vote on the outcome and affect the show, play trivia, polls, games all synced to the broadcast, and unlock fun AR stickers.
Nickelodeon says the app will allow kids to keep playing with some of the augmented-reality effects and games after the broadcast. Other scheduled events may also make use of Nickelodeon's app on a to-be-announced basis.
Nickelodeon Screens Up AR App | iPad Screenshot
The App stems from a cross-continent collaboration between Nickelodeon and four agencies/tech partners located in three countries: Monterosa, The Mill, eyecandylab, and We Are Royale. The app represents a commitment to AR technology by Nickelodeon, and continued innovation in engaging the audience and expanding IP.
SCREENS UP by Nickelodeon is available to download for free today via the Apple iTunes App Store for iOS devices and Google Play for Android devices.
Nickelodeon's Screens Up app is the latest entertainment-based augmented-reality app. In April, Nickelodeon launched the Do Not Touch AR app, which features interactive surprises and mini games that highlight both Nickelodeon properties and iconic trademarks, like SpongeBob SquarePants, The Loud House, slime and the Kids’ Choice Awards blimp, along with original animations, and introduced a AR mode on the network's hit game app Sky Whale.
In addition to AR experiences, Nickelodeon is also developing virtual reality experiences. At Comic-Con International: San Diego 2018, select fans have the opportunity to interact with the Teenage Mutant Ninja Turtles in “Rise of the Teenage Mutant Ninja Turtles Live,” a virtual reality experience that immerses users in the Turtles’ iconic New York City world and allows them to have a conversation with Mikey or Donnie—voiced live on the scene by Brandon Mychal Smith and Josh Brener, respectively. More details will be available soon for this off-site opportunity. The “Rise of the Teenage Mutant Ninja Turtles Live” experience is created by Nickelodeon’s Entertainment Lab, the network’s division that spearheads research and development efforts around new technologies such as virtual reality, mixed-reality, augmented reality and artificial intelligence for Nick and its audience. Nickelodeon’s Entertainment Lab debuted Slime Zone, its first social virtual reality experience at IMAX VR centres globally in 2018, and recently announced a financial investment in Dreamscape Immersive, the location-based VR startup, whereby both entities have committed to produce an experience using Nick’s IP for kids and families.
SCREENS UP by Nickelodeon (4+)
Play Along, AR Stickers, Games
Description:
Bring Nickelodeon into your living room through the magic of AR with your television! SCREENS UP is Nickelodeon’s “engagement hub”, offering not only augmented experiences synced to Nickelodeon’s big TV moments, but also a place to play with fun AR stickers and mini-games. Many more features to come!
Current Features:
- During Nickelodeon’s “Augmented TV” Events:
- Dynamic, interactive AR experiences tied right to the TV!
- “Unlock” custom AR stickers by watching the event!
- Vote on the outcome or affect the show - all through the app!
- Play trivia, polls, games all synced to the broadcast
Play anytime, anywhere!
- Place AR stickers of Nick’s most popular character into your world - new stickers released each week!
- Take pics with your favorite characters, or hold them in the palm of your hand!
- Add Nickelodeon Slime to your world IRL (without the mess)
- Play mini AR games! Additional games coming soon!
How It Works:
- Nickelodeon will let you know when a SCREENS UP experience is tied to an upcoming show or event
- Tune into that program on the Nickelodeon channel in your local area
- Download the SCREENS UP app and have it open while watching the show
- When prompted, activate the camera icon and lift your “screen up” to the TV
- Watch, interact, play with some awesome moments synced to your TV!
- Play with our AR Stickers and games between TV moments!
- When using the app without TV, you can still play with the AR Stickers and Mini-games!
The SCREENS UP app by Nickelodeon was specifically designed to work on as many devices as possible so the largest section of our audience could participate.
Use of this app is subject to the Nickelodeon End User License Agreement.
iPhone Screenshots
