Serena Williams gets into deep 'Avatar The Last Airbender' fandom convo on Twitter

The greatest female athlete of all time loves Nickelodeon anime. That’s what fans learned on tennis ace (and new mom) Serena Williams’ Twitter this week when she took to the social media site to crowdsource the answer to a pressing, seemingly circular query involving the elemental bending powers of those in Avatar: The Last Airbender and its follow-up The Legend Of Korra.

Did the skills of fire-, earth-, air-, and water-bending come to humankind semi-naturally, from people watching animals like sky bison and dragons (semi-naturally, remember?) haul the elements in their own way, or was it bestowed upon humanity via the super magical lion turtles?

The latter answer is from the The Legend Of Korra follow-up series, while the former is from the original Avatar. Asking that question digs down into the muddy origins of magic in the universe, and the response was met with, like her serves, nothing but love.

Look:

April 2018 on Nickelodeon Australia and New Zealand | Hunter Street S2 | Blurt! | SpongeBob | Regal Academy S2 + More

Below is a round-up of Nickelodeon Australia and New Zealand's programming highlights for April 2018!

All times are for NSW's timezone

Hunter Street - Season 2
Weekdays at 5:30pm from Monday 9th of April 2018.

Enter a world of mystery and adventure this month as Nickelodeon premieres Season Two of the hit live-action series Hunter Street. Get caught up on season one by watching full-length episodes on the Nick Play app! [More info]

Blurt - New Movie
Monday 16th of April 2018 at 6pm

This April, Nickelodeon will premiere a brand new original movie, Blurt – starring Jace Norman (Henry Danger, Splitting Adam, Rufus), JoJo Siwa (Lip Sync Battle Shorties) and Daniella Perkins (Knight Squad). [More info]

SpongeBob SquarePants - New Episodes
Monday to Thursdays at 4pm from Tuesday 3rd of April 2018

Join the world's favourite underwater sponge for brand new SpongeBob SquarePants episodes. Deep down in the city of Bikini Bottom lives a square yellow sea sponge named SpongeBob SquarePants. Living in a pineapple with his pet snail, Gary, SpongeBob loves his job as a fry cook at the Krusty Krab, and has a knack for getting into trouble without really trying.

Game Shakers, Henry Danger and more
Friday 6th of April 2018 at 4:30pm

Settle in for a mini marathon of dance-themed episodes from your favourite Nickelodeon live action shows including a brand new episode of Game Shakers, new Henry Danger, followed by dance-themed episodes of The Thundermans and School of Rock.

Regal Academy - Season 2
Sundays at 7pm from Sunday 29th of April 2018

Catch the Season Two premiere of Regal Academy this April! Featuring a mixture of comedy, music, and innovative animation techniques, Regal Academy takes the familiar world of fairy tales and turns it on its head through the adventures of Rose Cinderella, a normal girl who suddenly discovers that Cinderella is her grandma.

More Nick: Nickelodeon Australia and New Zealand to Premiere 'SLIME CUP 2018' on Friday 29th June 2018; Auditions Open In April 2018!

Original source: Girl.com.au.

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Nick Jr. UK Launches Easter Brand Building Campaign

Original Nickelodeon UK & Ireland Press Release:

Nick Jr. Launches Easter Brand Building Campaign

Nick Jr, the preschool channel owned by Viacom International Media Networks, is launching its first major brand building campaign in the UK in almost five years targeting parents and preschoolers with the objective of bringing in new family viewers.

Watch the on air campaign creative here: https://youtu.be/vXQsq_blmyY

Titled “Small Heroes Can Always Find Big Adventures on Nick Jr!” and created by Nickelodeon’s in house team, the playful creative for the campaign is built around a preschooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr. portfolio - Blaze and the Monster Machines, PAW Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.

The six-week on air and off air campaign around Easter runs from 23 March includes 40 second spots across TV, cinema, VOD and online. Paid and organic social activity across Facebook, Instagram and Pinterest is being utilised to drive awareness and online engagement. A competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.

“Nick Jr. is the home of the biggest pre-school brands in the UK. The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience” commented Alison Bakunowich, SVP Nickelodeon UK and Northern and Eastern Europe.


In 2017 Nickelodeon was the number one kids network in cable and satellite homes and Nick Jr. was the number one commercial kids channel (Source: BARB, C&S Homes, Kids EPG, Kids 4-15, 2017).

The company also recently launched Nick Jr. Play, and iOS and Android, with multi-language support. The app is an interactive app experience that offers pre-schoolers their favourite Nick Jr. shows, games and music in one place.

Notes to Editor

Nick Jr.
Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess and Peppa Pig. Online, clips, games, exclusive activities and downloads are all available at nickjr.co.uk Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

--Ends--
More Nick: Kids Can Get intu Slime This Easter With New Nickelodeon UK Retail Campaign!

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Nickelodeon Receives 12 Nominations In The 2018 Daytime Emmy Awards

The National Academy of Television Arts & Sciences (NATAS) has announced the fantastic news that Nickelodeon, one of the world's leading recognized entertainment brands for kids and families, has received 12 nominations in the 45th Annual Daytime Emmy Awards!

Congratulation's and good luck to Nickelodeon and all the staff of the excellent Nickelodeon shows nominated for 2018 Daytime Emmy Awards!

Below is a list of the nominations for the 45th Annual Daytime Emmy Awards, the 2017 Daytime Emmy Awards, featuring the awards Nickelodeon has been nominated for, via emmyonline.com:

THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES NOMINATIONS FOR THE 45TH ANNUAL DAYTIME EMMY® AWARDS

Mario Lopez & Sheryl Underwood to HostDaytime Emmy Awards to be held on Sunday, April 29Daytime Creative Arts Emmy® Awards Gala on Friday, April 27Both Events Take Place at the Pasadena Civic Auditorium in Southern California
New York – March 21, 2018 – The National Academy of Television Arts & Sciences (NATAS) today announced the nominees for the 45th Annual Daytime Emmy® Awards. The ceremony will be held at the Pasadena Civic Auditorium on Sunday, April 29, 2018 hosted by Mario Lopez, host and star of the Emmy award-winning syndicated entertainment news show, Extra, and Sheryl Underwood, one of the hosts of the Emmy award-winning, CBS Daytime program, The Talk. The Daytime Creative Arts Emmy Awards will also be held at the Pasadena Civic Auditorium on Friday, April 27, 2018. The 45th Annual Daytime Emmy Award Nominations were revealed today on the Emmy Award-winning show, The Talk, on CBS.

“The National Academy of Television Arts & Sciences is excited to be presenting the 45th Annual Daytime Emmy Awards, in the historic Pasadena Civic Auditorium,” said Chuck Dages, Chairman, NATAS. “With an outstanding roster of nominees and two wonderful hosts in Mario Lopez and Sheryl Underwood, we are looking forward to a great event honoring the best that Daytime television delivers everyday to its devoted audience.”

“The record-breaking number of entries and the incredible level of talent and craft reflected in this year’s nominees gives us all ample reasons to celebrate,” said David Michaels, SVP, and Executive Producer, Daytime Emmy Awards. “With David Parks joining us as an Executive Producer on the show, Gregg Gelfand directing and Bruce Ryan doing the set and Lighting Design by Tom Kenny along with a great production team, our 45th Anniversary show will be a spectacular gala which both looks ahead and looks back over 45 glorious years that will honor everything we’ve come to expect and love about Daytime television!”

The Daytime Emmy Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2017 calendar year.

The Daytime Creative Arts Emmy Awards gala, honors the more than 70 craft & program categories behind the many shows that grace the Daytime genre.

The 45th Annual Daytime Emmy Awards is a presentation of the National Academy of Television Arts & Sciences.

[...]

A breakdown of the awards by network, as compiled by the independent accounting firm of Lutz & Carr, LLP, follows.

Yangaroo, Inc. is the official provider of the Digital Media Distribution System Awards Management Solution (“DMDS”) for the submission, judging and voting of all programs in the 45th Annual Daytime Emmy Awards.

United Airlines is the official airline of the 45th Daytime Emmy Awards and of The National Academy of Television Arts & Sciences.

A full list of all nominees in all categories can be downloaded from our website at: http://emmyonline.com/day_45th_nominations

Press Registration forms for both April 27 and April 29 events can be found on the NATAS website at:

http://emmyonline.com/day_45th_credentials

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime, Public & Community Service, and Technology & Engineering. NATAS membership consists of more than 15,000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.

On The Web: http://emmyonline.org/
Daytime Emmys Facebook: https://www.facebook.com/DaytimeEmmyAwards
Daytime Emmys Twitter: https://twitter.com/DaytimeEmmys

[...]

Outstanding Children’s Animated Series

Lost in Oz - Amazon
SpongeBob SquarePants - Nickelodeon
The Mr. Peabody & Sherman Show - Netflix
Trollhunters - Netflix
Wild Kratts - PBS

Outstanding Daytime Promotional Announcement Brand Image Campaign – Network or Program

Asian Pacific Heritage Month: Be Inspired - Disney Channel
Black History Month - Universal Kids
The Ellen DeGeneres Show: Be Kind to One Another - SYNDICATED
Nickelodeon: 2017 Black History Month Campaign - Nickelodeon
Nickelodeon: That’s Me Campaign - Nickelodeon
Nick Junior.: Girls in Charge - Nickelodeon
Value PBS: Landon’s Story - PBS

Outstanding Performer in an Animated Program

Christopher Diamantopoulos, as Master Eon
Skylanders Academy - Netflix

Tom Kenny, as SpongeBob SquarePants
SpongeBob SquarePants - Nickelodeon

Tress MacNeille, as Aprilcot, Madame Blueberry,
Junior Asparagus, Lisa Asparagus, Night Pony
VeggieTales in the City - Netflix

Andy Richter, as Mort, Grammy Mort, Smart Mort
All Hail King Julien: Exiled - Netflix

John Tartaglia, as Splash & Mrs. Tidy
Splash and Bubbles - PBS

Outstanding Casting for an Animated Series or Special

Blaze and the Monster Machines - Nickelodeon
Elena of Avalor - Disney Channel
Puppy Dog Pals - Disney Junior
Sunny Day - Nickelodeon
Tangled: The Series - Disney Channel

Outstanding Writing in an Animated Program

All Hail King Julien - Netflix
Elena of Avalor - Disney Channel
The Loud House - Nickelodeon
Trollhunters - Netflix
Welcome to the Wayne - Nickelodeon

Outstanding Directing in an Animated Program

Danger & Eggs - Amazon
Disney Mickey Mouse - Disney Channel
The Loud House - Nickelodeon
The Mr. Peabody & Sherman Show - Netflix
Niko and the Sword of Light - Amazon

Outstanding Sound Mixing in a Preschool Animated Program

Beat Bugs: All Together Now - Netflix
Dinotrux - Netflix
If You Give A Mouse a Cookie - Amazon
Pete the Cat A Groovy New Year - Amazon
Rusty Rivets - Nickelodeon
The Stinky & Dirty Show - Amazon

Outstanding Music Direction and Composition

Blaze and the Monster Machines - Nickelodeon
Elena of Avalor - Disney Channel
Sofia The First - Disney Junior
Tangled: The Series - Disney Channel
The Tom & Jerry Show - Cartoon Network

[...]

--Ends--

H/T: Deadline.

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Camila Cabello, Shawn Mendes, Dwayne Johnson and More to Attend the Nickelodeon's 2018 Kids' Choice Awards

Get ready for the slime!

John Cena // Credit: Kevin Winter/Getty Images

Shawn Mendes, Miranda Sings, Dwayne Johnson, Camila Cabello, Anthony Anderson, Candace Cameron Bure and Marsai Martin are all set to attend Nickelodeon 2018 Kids' Choice Awards this weekend, PEOPLE has revealed!

Hosted by WWE star John Cena, Nickelodeon’s annual awards show will honor kids' favorites from the worlds of film, television, music, pop culture, animation and more.

N.E.R.D. and social media star JoJo Siwa are set to perform, while previously announced attendees and presenters including Zendaya, Channing Tatum, Laurie Hernandez and more will join in on the fun.

Nickelodeon rolled out a brand-new, four-week voting wave this year, with new categories revealed each week leading up to the show.

Kids can cast their votes on Nickelodeon’s digital platforms including www.kidschoiceawards.com and the Nick App on iPad, iPhone, Kindle, and Android devices, and by using special KCA hashtags and the hashtag of their favorite nominee.

Nickelodeon 2018 Kids' Choice Awards airs live from the “Fabulous” Forum in Inglewood, California on Saturday March 24th at 8 P.M. (ET/PT) on Nickelodeon USA and YTV in Canada, and on Nickelodeon channels around the world within hours of the live show!

More Nick: First-Look At Nickelodeon's 2018 Kids' Choice Awards Stage!

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THQ Nordic And Nickelodeon To Bring Back Selected Video Game Titles From The Past

Several Nickelodeon series from the past two-plus decades are heading to modern consoles, with help from THQ Nordic. The companies have partnered to bring back a number of games from the Nickelodeon catalog starting later this year, THQ Nordic announced today.

THQ Nordic hasn’t revealed which specific games it plans on remastering or re-releasing, instead naming the franchises that it plans to revive, including Rugrats, Danny Phantom, SpongeBob SquarePants, Fairly OddParents, Avatar: The Last Airbender, Back at the Barnyard and Catscratch.

Here’s the full list of Nickelodeon series whose games the company plans to re-release:

- Avatar: The Last Airbender
- Back at the Barnyard
- Catscratch
- Danny Phantom
- El Tigre
- Invader Zim
- Jimmy Neutron
- My Life as a Teenage Robot
- Rocket Power
- Rocko’s Modern Life
- Rugrats
- SpongeBob SquarePants
- Tak and the Power of JuJu
- The Fairly OddParents (US only)
- The Ren & Stimpy Show
- The Wild Thornberrys

THQ Nordic and Nickelodeon’s partnership is meant to speak to one of the games publisher’s stated goals: ensuring that older properties are able to find a new life with modern audiences. THQ Nordic has previously revived and remastered games like Darksiders, and has announced plans to do the same with the PlayStation 2-era game Destroy All Humans!

Nickelodeon are also reviving beloved properties. The network recently revived Hey Arnold! for "The Jungle Movie", and has TV movies based on two more of the networks iconic properties in its pipeline: Rocko’s Modern Life: Static Cling and Invader ZIM. Nickelodeon are also working on a Clarissa Explains It All reboot.

THQ Nordic also has a history with Nickelodeon: The original THQ Inc. held the Nickelodeon license, releasing games under the "Nick Games" label, prior to its liquidation in 2013. Nordic Games later bought THQ in 2014, a year after the company declared bankruptcy.

It’s unclear when we’ll see Tak and the Power of JuJu (a Nickelodeon property that started life as a video game), SpongeBob’s various games and the rest of the series back on shelves, but THQ Nordic plans to reveal more, including which titles will be representing the shows named shows (when applicable), pricing or platforms “in the coming months.”

Which titles are you hoping Nickelodeon and THQ Nordic will re-release? Let NickALive! know in the comments!

Below is THQ Nordic's official announcement:

THQ Nordic and Nickelodeon bring back selected game titles from the past

SpongeBob SquarePants, Tak and many other gaming hits will celebrate their comeback in 2018 and beyond

NEW YORK / VIENNA - March 21 2018 - THQ Nordic and Nickelodeon today announced the global revival of several game titles connected with Nickelodeon properties.

The full list of game titles are:

- Avatar: The Last Airbender
- Back At The Barnyard
- Catscratch
- Danny Phantom
- El Tigre
- Invader Zim
- Jimmy Neutron
- My Life As A Teenage Robot
- Rocket Power
- Rocko's Modern Life
- Rugrats
- SpongeBob SquarePants
- Tak And The Power Of JUJU
- The Fairly OddParents (US only)
- The Ren & Stimpy Show
- The Wild Thornberrys

On-shelf availability will be announced in the coming months.

“The appetite for Nickelodeon content old and new continues to grow and it’s exciting to bring our beloved content to new audiences through this partnership with THQ Nordic,” said Jon Roman, Senior Vice President, Toys, Nickelodeon. “These titles were popular when they were first released and we can’t wait for fans around the world to rediscover their favorites.”

“This one hits close to home! We are very proud of signing this agreement, which was originally executed by the “former” THQ Inc,” comments Adrienne Lauer, VP Digital Sales & Business Development Americas at THQ Nordic. “We believe the combination of strong licenses and solid, crisp gameplay was one of THQ Inc’s trademark strategies, and we intend to continue this tradition. I am confident we chose one of the strongest partners for doing just that. It is a perfect fit for our “asset care” strategy: bringing back fan-favorites, continuing to support legacy games and make them available on current and even next-gen platforms.”

--Ends--

More Nick: Nickelodeon Upfront 2018 Full Coverage!

Original source: Polygon; Additional sources: IGN UK, YouTube /@VideoGameLogos, www.GameInformer.com; H/T: Huge thanks to @PinkiePie97 for the news!

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Go BTS w/ Jace Norman for the BRAND NEW 'Back to the Danger' | Henry Danger | Nickelodeon

Jace Norman is taking you behind the scenes of the brand new Henry Danger episode 'Back to the Danger!' In it, Kid Danger (Jace) and Captain Man (Cooper Barnes) face off with Drex (Tommy Walker) in a time-travelling battle that brings them back to 1989. Will Captain Man and Kid Danger be able to stop Drex or will they run out of time? Find out on a brand new Henry Danger! Catch it Saturday March 24th at 7:30, followed by the 2018 Kids’ Choice Awards, only on Nickelodeon USA!



More Nick: Nickelodeon Orders 'Henry Danger' Season 5!

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TMNT Worst of the Worst: Villains 2003 vs. 2012 | #TurtlesTuesday | Nickelodeon

Whether it’s 2003 or 2012, Teenage Mutant Ninja Turtles has the baddest bad guys around. Shredder, Baxter Stockman, The Rat King… Nick are comparing the most epic villains that appear in both series, side-by-side. Who do you think is the greater of two evils? Let Nickelodeon know your favorite and why in the comments on YouTube! Subscribe to Nickelodeon for more Turtles Tuesday vids. Cowabunga!



More Nick: Nickelodeon To Premiere 'Rise Of The Teenage Mutant Ninja Turtles' During Mid-September 2018; To Launch 'Rise Of The TMNT' Toy Line In The Run Up To Christmas!

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Bunsen Is a Beast | Alien Bunsen | Nickelodeon UK

Bunsen imitates an alien, and Mikey gets to meet his ice-cream truck driving hero!



Watch more Bunsen Is a Beast on Nickelodeon and Nicktoons!

More Nick: Kids Can Get intu Slime This Easter With New Nickelodeon UK Retail Campaign!

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The Nick Jr. Play App Is Here! | Nick Jr. UK

The Nick Jr. Play app has arrived. Download it now and access a world of free games, videos and activities on all of your devices. New content is added daily, featuring PAW Patrol, Peppa Pig, Blaze and the Monster Machines, Shimmer and Shine, Nella the Princess Knight, Rusty Rivets, Dora the Explorer, Sunny Day, Bubble Guppies, Dora and Friends, Digby Dragon and all of your other Nick Jr. favourites! Download for free for iOS and Android devices today at http://nickjr.co.uk/playapp!



More Nick: Nickelodeon's New Nick Jr. Play App Launches in the UK and International Markets!

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Power Rangers | Ninja Steel – Sarah's Clones!

The secret behind Sarah's success? Clones!



Fans can catch brand-new episodes of the latest season of Power Rangers, Power Rangers Super Ninja Steel on Nickelodeon USA.

Missed any episodes of Power Rangers Super Ninja Steel? Catch up now at nick.com/ninjasteel and on the Nick App!

Connect with Power Rangers:

Web - http://www.powerrangers.com
Facebook - http://www.facebook.com/powerrangers
Twitter - http://twitter.com/PowerRangers
Instagram - http://www.instagram.com/powerrangers

More Nick: Saban Brands and Nickelodeon Announce Extension of Power Rangers Broadcast Partnership through 2021!

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Henry Danger Opening Titles | Français Version | Nickelodeon France

Henry Danger | Générique | Nickelodeon France



Watch more Henry Danger on Nickelodeon!

Plus Nickelodeon: Nickelodeon Teen France To Premiere 'Vikki RPM' Soon; To Air Preview On Sunday 25th March 2018!

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Блог Анфисы | Полина Гренц, Filatov&Karas и премьеры апреля | Nickelodeon Россия

Познакомься с Анфисой - победительницей конкурса Быть блогером на Nickelodeon. В первом выпуске своего блога она пообщалась с актрисой Полиной Гренц о проекте и церемонии Kids' Choice Awards, а также взяла интервью у музыкантов Filatov&Karas об их номинации на КСА и творческих планах. А ещё Анфиса расскажет тебе о премьерах апреля!



Больше информации: http://blog.nickelodeon.ru/

Больше Nick: ОЛЬГА БУЗОВА, ЭД ШИРАН И КЕНДРИК ЛАМАР: NICKELODEON ОБЪЯВЛЯЕТ НОМИНАНТОВ ПРЕМИИ KIDS’ CHOICE AWARDS 2018!

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Bob Esponja | TOP 5: Bob vs. Calamardo | Nickelodeon Latinoamérica

¿Quién manda en Fondo de Bikini: Bob Esponja o Calamardo? ¡VOTA por tu momento favorito!



Más Nick: Tatiana Rodríguez Outline's Nickelodeon Latin America's Growth Plans!

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Nickelodeon USA To Premiere "Henry Danger" - "Back To The Danger: Part 1" On Saturday 24th March 2018 [Updated]

Nickelodeon USA will premiere part one of a brand-new two-part Henry Danger special "Back to the Danger" on Saturday 24th March 2018 at 7:30pm ET/PT, right before Nickelodeon’s 2018 Kids’ Choice Awards! In the all-new Henry Danger special, Captain Man (Cooper Barnes) and Kid Danger (Jace Norman) go back in time!





Although currently unconfirmed, it is thought that the brand-new Henry Danger special "Back to the Danger" will guest star Drake Bell (Drake & Josh, The Amanda Show)!

In "Back To The Danger: Part 1", when Drex (Tommy Walker) escapes into the Time Jerker's (Joey Richter) time portal, Henry (Jace Norman) and Ray (Cooper Barnes) must go back into the past and stop him before he permanently alters Ray's past!

Then, in "Back To The Danger: Part 2", premiering on Saturday 31st March 2018, when Drex prevents Young Ray from ever being densitized in the past, Henry and a now-destructible Ray must take on Drex and help Ray get back his indestructibility!

"Back to the Danger" will simulcast across Nick, Nicktoons and TeenNick!





Saturday Night Rhyme Trailer:



More Nick: Nickelodeon USA's March 2018 Premiere Highlights!

Originally published: Sunday, February 11, 2018.

Additional source: Zap2it TV Listings.

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Viacom and Movio Partnership Transforms How Film Studios Use Data to Reach Moviegoers [Updated]

Official Viacom Inc. Press Release via Celluloid Junkie:

Viacom and Movio Partnership Transforms How Film Studios Use Data to Reach Moviegoers

Viacom Vantage Adds Movio’s Comprehensive Audience Data To Deliver Industry’s Most Effective Movie Marketing Campaigns Across Viacom’s Media Networks

Scenes from Nickelodeon Movies' upcoming theatrical film, Amusement Park

NEW YORK AND AUCKLAND, NEW ZEALAND (March 13, 2018) – Viacom Inc. (NASDAQ:VIAB, VIA) and Movio, the global leader in marketing data analytics and campaign management solutions for the film industry, have entered into a partnership that combines the power of Movio’s comprehensive moviegoer data with Viacom Vantage’s renowned advanced advertising capabilities. Viacom is the only media company to connect Movio’s extensive consumer data to set-top box viewing data, providing film studios with the unprecedented ability to deliver marketing campaigns at scale with more precision and impact than ever before.

“We’re excited to join forces with Movio to introduce the most sophisticated television targeting for movie marketers available,” said Bryson Gordon, Executive Vice President of Advanced Advertising, Viacom. “The ability for studio advertisers to identify and reach persuadable audiences in our premium content environment is a distinctively powerful tool to drive strong box office results.”

Movio’s global moviegoer database is unmatched in scale, depth and breadth, comprising of over 750 million behavioral and transactional records, including online and offline purchase behavior, on more than 100 million moviegoers across all ages and demographic groups in 36 countries for more than 5,000 film titles.

“Viacom shares our vision to transform data driven movie marketing,” said Movio Chief Executive and Co-Founder Will Palmer. “Armed with Movio’s advanced targeting insights, movie marketers will be able to reach the ideal audience across the Viacom portfolio of media assets. This level of accuracy, coupled with access to Viacom’s premier brands, creates a unique opportunity for film studios to maximise the effectiveness of their ad spend.”

About Viacom
Viacom is home to premier global media brands that create compelling entertainment content – including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences – for audiences in 183 countries. Viacom’s media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms.

For more information about Viacom and its businesses, visit (www.viacom.com). Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

About Movio
Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. With a global database of over 100 million moviegoers, 750 million behavioral and transactional records and more than 5000 movie titles, Movio is the world’s most comprehensive source of moviegoer data. A company of Vista Group International Ltd (NZX & ASX: VGL), Movio’s investment in data science and machine learning has produced market-leading technologies that redefine the possibilities of movie marketing. Movio empowers marketers to connect moviegoers with their ideal movie via online and offline channels, and link campaign data with actual ticket purchases to close the loop and measure campaign effectiveness.

Website: www.movio.co
Twitter: @MovioHQ
LinkedIn: www.linkedin.com/company/movio

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Viacom x Movio: Driving Big Screen Buzz With Data | Viacom



A new partnership between Viacom Vantage and marketing analytics firm Movio makes it possible for studio marketers to build target audiences based on movie preference or audience trends based on online and offline transactions. With this title-level data, Vantage can create highly customized marketing campaigns that appear across Viacom's digital, social, and television platforms.

Learn more about Viacom's advanced advertising solutions here: https://solutions.viacom.com

Read about Movio's audience behavior research: https://movio.co/

Find your film's audience using Viacom x Movio



Not everyone wants to buy a ticket for a film’s opening weekend. How our Movio partnership helps marketers predict moviegoer behavior.
Read more at V by Viacom: http://bit.ly/2FTt8pu

Viacom x Movio: Imagine the possibilities



Our new partnership with Movio helps movie marketers create targeted campaigns to reach the right audience at the right time. Learn how on V by Viacom. Read more here: http://bit.ly/2FTt8pu

Bryson Gordon on why Viacom decided to partner with Movio



Infrequent moviegoers are crucial for box office success. See how our Movio partnership helps movie marketers reach them on V by Viacom. ead more here: http://bit.ly/2FTt8pu

Subscribe to Viacom's weekly newsletter with insights on entertainment marketing: http://v.viacom.com/subscribe/

H/T: DCinemaToday.

Also, via Variety:

Viacom, Movio Launch Targeted Movie Studio Trailers

Viacom is partnering with data analytics firm Movio on a new marketing offering that it claims will help movie studios goose ticket sales.

Companies that are hoping to convince TV watchers and streamers to head out to the multiplexes can now better target their ad campaigns, the partners claim. Viacom has started to use Movio’s information on moviegoer’s habits to augment Vantage, its in-house data-driven tool. Since launching in 2015, Vantage has provided consumer targeting that’s analogous to what digital platforms offer advertisers, enabling them to have a deeper understanding of which types of content will perform best for specific client initiatives across Viacom brands such as MTV, Comedy Central, VH1, and Nickelodeon.

Viacom is the only media company to connect Movio’s extensive consumer data to set-top box viewing data, providing film studios with the ability to deliver marketing campaigns with more precision. The service is open to any movie studio, not just Viacom’s Paramount Pictures. In an interview, Bryson Gordon, EVP of advanced advertising at Viacom, said that the data is so refined that it allows studios to ensure that their trailers are being seen by people who bought tickets to a specific cluster of films.

“It’s ensuring that you’re getting your ad in front of the audience that can turn your major motion picture into a blockbuster,” said Gordon.

The companies joined forces after Viacom became aware that very little data exists on the consumer behavior of moviegoers. Studios have long leaned on big national television campaigns out of necessity, believing that reaches the broadest audience possible with their trailers and posters is the only way to attract the group of people most interested in seeing a film on the big screen.

“The mantra of having the right ad at the right time in the right place is very hard to accomplish in the studio category,” said Gordon.

However, as Viacom’s team struggled with that issue they stumbled across Movio, a New Zealand-based company that maintains a data set of information on more than 100 million moviegoers across different ages and demographic groups in 36 countries. It includes consumer ticketing information on more than 5,000 film titles.

“Studios tend to rely on broad assumptions about who is going to turn up to see competitive titles,” said Craig Jones, Movio’s chief commercial officer. “Because of the data we’ve been collecting over time, we have unrivaled insight into the behavior of U.S. moviegoers.”

Will Palmer, Movio’s CEO and founder, said his company hopes to partner with other media companies and integrate their data into other platforms.

“We’re really challenging ourselves to think about who the audience for a film is and how to engage them at the right time so they turn up and buy a ticket,” said Palmer.

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Originally published: Tuesday, March 13, 2018.

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