Viacom Nickelodeon Consumer Products (VNCP) has promoted Marianne James to an expanded role that will see her leading the consumer products business across Viacom’s UK & Ireland, Nordics, Central and Eastern Europe and Russia (UKNEE) cluster.
Marianne previously led Consumer Products and Commercial Partnerships for the UK, and will continue her commercial partnerships role for Nickelodeon UK in addition to her new cluster responsibilities.
The new role is effective immediately with James reporting in to Alison Bakunowich, Senior Vice President (SVP), Nickelodeon, UK, Northern and Eastern Europe, and Mark Kingston, SVP, International, VNCP.
“Marianne has done an incredible job growing the UK consumer products business over the past five years,” said Mark. “As we focus on expanding consumer products in strategic European markets, including Russia and Poland, Marianne will bring her experience, strategic thinking and creativity to these businesses.”
Marianne will continue to oversee UK commercial opportunities for events like Slimefest
In her newly expanded role, Marianne will oversee retail sales and product category teams, retail marketing and commercial growth strategies for consumer products across the UKNEE cluster. UKNEE is a strategic growth area for Viacom’s consumer products business. Additionally, in her UK Commercial Partnerships role, Marianne will steer brand and commercial partnerships and sponsorships for Nickelodeon UK, including the successful PAW Patrol Live tour and Slimefest.
Marianne joined Viacom in 2011 as director of retail sales and marketing for Europe and Pan-European licensing.
Jeannine Lafebre, Senior Director, VNCP Benelux, Nordics, Central and Eastern Europe and Petia Toncheva, Licensing Director, Russia and CIS, will continue to directly lead their respective markets with a reporting line into James.
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Original sources: LTW.MEDIA, Licensing Source; Additional sources: Licensing.biz, Kidscreen.
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