The winners of this year’s Licensing Awards have been crowned in a glittering ceremony on Tuesday 11th September 2018, which saw some 1,400 retailers, licensors, licensees and industry executives pack into The Grosvenor House Hotel, London.
Welcoming everyone to the event – which was presided over by Rory Bremner – Jakki Brown, joint Managing Director (MD) of Max Publishing, which owns and organises The Licensing Awards, commented: “These awards exist only because of you, whether you are retailer, a licensor, licensee or a supplier.
“Licensing, to be successful, needs everyone to work together. This event – the largest licensing awards event in the world – is testament to your collective flair, commitment and passion.”
Arriving at the start of the evening – which was backed by Brand Licensing Europe as headline sponsor and supported by trade body LIMA – guests were welcomed by Acamar Films’ Bing and Flop, before walking through a fabulous entrance way to mark 60 years of Barbie.
Among the treats enjoyed by guests pre-awards included the world licensing premiere of the much anticipated Moon and Me from Sutukki.
Below is a list of coveted awards that Nickelodeon, PAW Patrol, Peppa Pig, Thomas and Friends and Keith Chapman picked up at The Licensing Awards 2018. A full list of UK Licensing Awards 2018 winners can be found here on Licensing Source.
The Product Categories
Best Licensed Written, Listening or Learning Range (sponsored by Those Licensing People)
PAW Patrol Treasure Cove Stories from Centum BooksAnd graduating top of the #LicensingAwards18 class, the BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE (sponsored by @LicensingPeople is @pawpatrol Treasure Cove Stories from @CentumBooks 👏 pic.twitter.com/g2Bge1bHPe
— The Licensing Awards (@LicensingAwards) September 11, 2018
Best Licensed Food or Drink Range (sponsored by Rainbow Productions)
Thomas and Friends Collection from KinnertonThe winner of the #LicensingAwards18 BEST LICENSED FOOD OR DRINK RANGE (sponsored by @RainbowMascots ) is @ThomasFriends Collection from @KinnertonUK 🍾 pic.twitter.com/Rz69Wm8akd
— The Licensing Awards (@LicensingAwards) September 11, 2018
The Property Categories
Best Preschool Licensed Property (Age Group 0-5) (sponsored by Character World)
PAW Patrol
And on to the eagerly awaited #LicensingAwards18 Property Awards, starting with the BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5) (sponsored by @CharacterWorld_). The award goes to @pawpatrol 👏 pic.twitter.com/j9X3TMpZ7V
— The Licensing Awards (@LicensingAwards) September 11, 2018
The Classic Licensed Property Award (sponsored by GB eye)
Peppa PigNow on to the #LicensingAwards18 CLASSIC LICENSED PROPERTY AWARD (sponsored by @HMVGB GBEye) - the winner is @entonegroup @peppapig 👏 pic.twitter.com/L08WtAjrDj
— The Licensing Awards (@LicensingAwards) September 11, 2018
Honorary Achievement Award (sponsored by Sambro)
Keith Chapman
In addition to picking up awards, Nickelodeon also sponsored the "Best Licensed Preschool Apparel Range (0-5 years)" award, which went to Tiny Tatty Teddy Baby Range for Primark from Paul Dennicci.
Congratulations to Nickelodeon, PAW Patrol, Peppa Pig, Thomas and Friends, Spin Master, Entertainment One (eOne), Mattel Inc. and all the winners of The Licensing Awards 2018!
LicensingSource.net will unveil special Licensing Awards edition on Thursday 13th September 2018, carrying exclusive content and pictures from the evening.
Leading up to the awards, LicensingSource.net interviewed Alex Salisbury, a retail licensing manager, Nickelodeon Viacom Consumer Products (NVCP) to celebrate her becoming a finalist for the 2018 LIMA UK Rising Stars Award in the Licensing Awards 2018. The award ultimately went to Tasmyn Knight, licensing associate UK, Cartoon Network Enterprises on the night, however, it's still an honour to be recognised with a nomination. Below is LicensingSource.net's super interview with Alex Salisbury:
LIMA UK Rising Stars: Alex Salisbury
Find out more about the six award nominees, starting with Nickelodeon UK’s retail licensing manager.
Alex Salisbury
Retail licensing manager, Nickelodeon UK
My route into the licensing industry went something like this…
I started my career in a small business called Wicked that sells boomerangs all over the world. It was in this role that I discovered the wider toy industry and absolutely loved it. Seeking a new challenge, I went to Mattel and cut my teeth as a brand manager on the Nordics business looking after Barbie & Hot Wheels. I developed a good relationship with the licensing team who were amazing and gave me a lot of professional guidance. I joined Nick in January 2017 and haven’t looked back! I am genuinely having the time of my life doing what I love and I’m surrounded by such talented and driven people who make me laugh pretty much every day.
How long in the industry?
Coming up to 2 years now.
When I was growing up, I had no idea that ‘licensing’ was an industry, so I wanted to be…
A backing dancer. I spent many hours practicing in my room.
Biggest inspiration in the licensing industry?
My vp Marianne. She is just brilliant and such a well-respected figure within the industry.
Best thing about your current role?
A lot of my time is spent with buyers so I love the fact that I have many different conversations every day, learning about different categories and how they work. I’m constantly gaining more insight into retail – there’s always more to learn, particularly in such a rapidly changing environment.
What are you most proud of within your licensing career to date?
I’m really proud of my PAW Patrol Super Saturdays campaign at The Entertainer which is up for Best Retail Execution at The Licensing Awards this year. The Entertainer did such a good job bringing it to life in-store and the results were fantastic so fingers crossed.
Licensed character you can most identify with (and why)?
My nickname in the team is Trinket, the unicorn from Nella the Princess Knight. Trinket is Nella’s best friend who goes along on all the adventures with Nella but doesn’t like getting her hooves dirty – she’s a bit fabulous. I guess I have my diva moments…
What were your first thoughts when you were revealed as a nominee for the LIMA UK Rising Star Award?
Incredibly proud and grateful to have been nominated.
The adage goes, once you enter the licensing industry, you never really leave… what are your short-term goals for your career in licensing?
Land more – hopefully award winning – campaigns at retail. I’d also like to dedicate more time getting to know everyone in the industry, so watch this space…
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More Nick: Nickelodeon's Reimagined 'Rise of the Teenage Mutant Ninja Turtles' to Bow on UK TV Screens on Saturday 22nd September 2018!
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