Designed by Stadium Status Group to be a fully immersive experience, the pop-up will take its visitors back in time to interact with decade-relevant products, music, TV and fashion. The series of themed spaces include a Nickelodeon Double Dare photo opportunity, a SNICK Lounge, a Koosh ball pit, and a throwback bedroom. Visitors of the 90’s pop up will have the unique opportunity to step inside a capture studio and be transformed into holograms. Upon exiting the room, each guest will be able to view their 90’s themed hologram projected into custom-designed holographic displays.
“New Balance’s newest model, the X-90, is a great opportunity for Foot Locker to nostalgically immerse our LA consumers into the decade,” said Patrick Walsh, VP of Marketing for Foot Locker North America. “The pop-up is not only a store but an experiential space, reminiscent of 90s youth culture.”
The featured New Balance X-90 Knit ($100) was inspired by the classic 99x series and fuses sport with style, making it disruptive and yet true to New Balance’s classic look. The pop-up will also offer a variety of other New Balance products, including an exclusive, early-release of the X-90 Recon ($110), in advance of the Sept. 1 global release date.
“We saw the X-90 launch as a huge opportunity to not only showcase New Balance’s authentic heritage through a new silhouette, but tap into a cultural phenomenon with a strong, global partner,” said Chris Davis, VP Global Marketing, New Balance. “Foot Locker helped bring the ‘Rewind to the 90’s’ experience to life with their unique point-of-view, pulse on culture, and strong brand identity.”
Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 11 PM ET/PT, only on TeenNick USA! #NickSplat!
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Original source: RESPECT.
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