GRESHAM BLAKE FOR CHILDRENSALON
LAUNCHING AT LUXURY CHILDRENSWEAR RETAILER
SpongeBob SquarePants, Rugrats, Hey Arnold! and
Ren and Stimpy to feature in the collection
This limited-edition collection by Gresham Blake for Childrensalon presents 23 eclectic styles, a range of colourful shirts and dresses for boys and girls aged 2 – 16 years old. From distinctive mini-me prints seen in the Gresham Blake adults collections to exclusively designed patterns, the collection is sure to delight kids and parents alike.
The collection launch will be accompanied by a video campaign featuring Diversity’s Perri Kiely and members of Britain’s Got Talent finalists DVJ. The video showcases the young artists wearing the collection whilst dancing and being free – a perfect fit for Gresham Blake for Childrensalon.
Michele Harriman-Smith, Childrensalon’s CEO said “Both Childrensalon and Gresham Blake are fashion brands driven by innate creativity, interpreting all that is quintessentially British with a subtle quirkiness. We are incredibly excited about this collaboration between our two brands.”
Gresham at Gresham Blake said “We are delighted to be collaborating with Childrensalon for our first exclusive Childrenswear range. Together we have designed a collection full of colour, with bright prints that kids can relate to which express the bold and playful nature of children.”
Marianne James Vice President, Commercial Partnerships, Consumer Products & Experiences, Viacom Nickelodeon UK & Ireland said “We are delighted with our collaboration with Gresham Blake for Childrensalon. The collection integrates our much loved characters in such a colourful and expressive way. Kids will love it!”
Gresham Blake for Childrensalon will be available at Childrensalon.com from 23 August 2018.
CHILDRENSALON.COM
NOTES TO EDITORS
A long established British heritage brand, Childrensalon is the world’s leading multi-brand retailer of luxury designer childrenswear. Renown for dressing children beautifully all over the world, Childrensalon offers over 270 of the most desirable and up-and-coming brands – from Burberry, Gucci and Dolce & Gabbana to Givenchy Kids, Kenzo, Moschino and Stella McCartney Kids - to customers in 160 countries. Over its 65-year history, the company’s global reputation for the latest fashion and exceptional service and has attracted customer with the most discerning taste for quality and aesthetics. Childrensalon.com
Gresham Blake is a Brighton-based clothing brand, creating bespoke, made to measure and limited-edition luxury clothing and accessories for both men and women. Launched in 2000, the brand is mostly known for its flamboyant prints, luxurious silks and its very exclusive customer base including celebrities such as Ray Winstone, Steve Coogan, Rag’n’Bone Man and FatBoy Slim. GreshamBlake.com
Nickelodeon Network. The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the messiest music festival for kids, SLIMEFEST.
More Nick: Nickelodeon's Reimagined 'Rise of the Teenage Mutant Ninja Turtles' to Bow on UK TV Screens on Saturday 22nd September 2018!
H/T: Licensing Source.
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