The free Screens Up app, which launches for iOS and Android devices today (Tuesday 17th July 2018), will add slime and special effects to Friday's Kids’ Choice Sports 2018 awards show. During the broadcast, which starts at 8 p.m. (ET/PT), kids will be prompted by their TVs to use the app, in which they can vote on the outcome and affect the show, play trivia, polls, games all synced to the broadcast, and unlock fun AR stickers.
Nickelodeon says the app will allow kids to keep playing with some of the augmented-reality effects and games after the broadcast. Other scheduled events may also make use of Nickelodeon's app on a to-be-announced basis.
Nickelodeon Screens Up AR App | iPad Screenshot
The App stems from a cross-continent collaboration between Nickelodeon and four agencies/tech partners located in three countries: Monterosa, The Mill, eyecandylab, and We Are Royale. The app represents a commitment to AR technology by Nickelodeon, and continued innovation in engaging the audience and expanding IP.
SCREENS UP by Nickelodeon is available to download for free today via the Apple iTunes App Store for iOS devices and Google Play for Android devices.
Nickelodeon's Screens Up app is the latest entertainment-based augmented-reality app. In April, Nickelodeon launched the Do Not Touch AR app, which features interactive surprises and mini games that highlight both Nickelodeon properties and iconic trademarks, like SpongeBob SquarePants, The Loud House, slime and the Kids’ Choice Awards blimp, along with original animations, and introduced a AR mode on the network's hit game app Sky Whale.
In addition to AR experiences, Nickelodeon is also developing virtual reality experiences. At Comic-Con International: San Diego 2018, select fans have the opportunity to interact with the Teenage Mutant Ninja Turtles in “Rise of the Teenage Mutant Ninja Turtles Live,” a virtual reality experience that immerses users in the Turtles’ iconic New York City world and allows them to have a conversation with Mikey or Donnie—voiced live on the scene by Brandon Mychal Smith and Josh Brener, respectively. More details will be available soon for this off-site opportunity. The “Rise of the Teenage Mutant Ninja Turtles Live” experience is created by Nickelodeon’s Entertainment Lab, the network’s division that spearheads research and development efforts around new technologies such as virtual reality, mixed-reality, augmented reality and artificial intelligence for Nick and its audience. Nickelodeon’s Entertainment Lab debuted Slime Zone, its first social virtual reality experience at IMAX VR centres globally in 2018, and recently announced a financial investment in Dreamscape Immersive, the location-based VR startup, whereby both entities have committed to produce an experience using Nick’s IP for kids and families.
SCREENS UP by Nickelodeon (4+)
Play Along, AR Stickers, Games
Description:
Bring Nickelodeon into your living room through the magic of AR with your television! SCREENS UP is Nickelodeon’s “engagement hub”, offering not only augmented experiences synced to Nickelodeon’s big TV moments, but also a place to play with fun AR stickers and mini-games. Many more features to come!
Current Features:
- During Nickelodeon’s “Augmented TV” Events:
- Dynamic, interactive AR experiences tied right to the TV!
- “Unlock” custom AR stickers by watching the event!
- Vote on the outcome or affect the show - all through the app!
- Play trivia, polls, games all synced to the broadcast
Play anytime, anywhere!
- Place AR stickers of Nick’s most popular character into your world - new stickers released each week!
- Take pics with your favorite characters, or hold them in the palm of your hand!
- Add Nickelodeon Slime to your world IRL (without the mess)
- Play mini AR games! Additional games coming soon!
How It Works:
- Nickelodeon will let you know when a SCREENS UP experience is tied to an upcoming show or event
- Tune into that program on the Nickelodeon channel in your local area
- Download the SCREENS UP app and have it open while watching the show
- When prompted, activate the camera icon and lift your “screen up” to the TV
- Watch, interact, play with some awesome moments synced to your TV!
- Play with our AR Stickers and games between TV moments!
- When using the app without TV, you can still play with the AR Stickers and Mini-games!
The SCREENS UP app by Nickelodeon was specifically designed to work on as many devices as possible so the largest section of our audience could participate.
Use of this app is subject to the Nickelodeon End User License Agreement.
iPhone Screenshots
Also, via VideoInk:
Nickelodeon Unveils Second Screen Strategy for 2018 Kids’ Choice Sports Award
If Millennials or Gen-Zers are watching TV, there is a good chance they’re simultaneously scrolling through their phones. Using a second screen while watching content is a norm of today’s digital age. While this poses a problem for networks trying to hold on to the shrinking attention spans of today’s youth, some — like Nickelodeon — have come up with a creative solution to the issue.
Today the Viacom-owned network announced the launch of Screens Up, a unique mix of eye-popping Augmented Reality (AR) synced with TV moments and fun features including mini-games and AR stickers. The free companion app, which is now available in the App Store and via Google Play, immerses Nickelodeon fans in its IP through AR delivered to mobile devices.
The app makes its debut as a robust synced second-screen experience during the “2018 Kids’ Choice Sports Awards” on Friday, July 20 at 8:00 pm (ET/PT).
In addition to the AR experience, viewers can play games, take polls, and vote on what happens in the show. After “Kids’ Choice Sports,” Screens Up will expand into an “engagement hub,” offering not only augmented experiences synced to TV moments, but also a place for other AR-fueled experiences.
The App stems from a cross-continent collaboration between Nickelodeon and four agencies/tech partners located in three countries: Monterosa, The Mill, eyecandylab, and We Are Royale. The app represents a commitment to AR technology by Nickelodeon, and continued innovation in engaging the audience and expanding IP.
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Also, from :
Nickelodeon's AR app lets kids interact with live TV broadcasts
Brief:
Nickelodeon upgraded its Screens Up app with augmented reality (AR) features that let kids interact with related content on a mobile device while watching the network's live TV shows. Aside from the interaction with live TV, the iOS and Android app also has AR stickers and games available at any time, according to a press release.
During the Kids' Choice Sports Awards on July 20, users could interact with the show by casting votes to impact how the show played out, taking polls about athletes and creating memes. The four AR moments during the broadcast included games and an interactive basketball match.
Meanwhile, Nickelodeon seeks to expand the app with more experiences and support for other shows. It introduced a virtual reality (VR) experience based on Teenage Mutant Ninja Turtles at Comic-Con last week. The "Rise of the Teenage Mutant Ninja Turtles Live" experience immersed fans in the upcoming reboot's world and chat with two characters from the cartoon series.
Insight:
As a popular broadcaster of programming aimed at kids, Nickelodeon needs to adapt to the changing viewership habits of younger audiences who have never known a world without smartphones and tablets. With these AR and VR experiences, Nickelodeon can better capture the attention of these young viewers who are likely to be using mobile devices while watching TV.
Nickelodeon has taken several steps to weave AR features into its mobile apps. The Viacom-owned network in March introduced The Sky Whale app, a game that averages about 2 million active users a month, has a 360-degree immersive experience that challenges users to steer a digital narwhal in a race to collect items and points. The Do Not Touch AR app, which builds out the "Do Not Touch" button found in the Nick app, lets users see randomly generated digital animations and interactive experiences in their real surroundings viewed through a smartphone camera.
Apple and Google's support for AR app development has opened the door for broadcasters and publishers to more easily create fresh experiences on mobile devices. Nickelodeon isn't the only company focusing on AR and mobile tech to engage younger consumers. Snapchat plans to debut a show that lets viewers immerse themselves in scenes from a docuseries that stars teen YouTube beauty and fashion creator Summer Mckeen. "Endless Summer" will debut in September and will have an AR lens that users put themselves into the show's settings and share the experience. The shows are also planning to integrate AR "portals," where viewers can drop themselves into scenes using the Snapchat camera.
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Also, from Innovation Origins:
SCREENS UP: EYECANDYLAB TO HELP U.S. BASED NICKELODEON WITH AUGMENTED TV
Nickelodeon is launching an augmented-reality (AR) app that will let kids see slime, blimps, SpongeBob, and other special effects specially timed with the network’s programming. Munich based Eyecandylab is Nickelodeon’s technology partner; it has offered its augmen.tv technology for the video-based augmented reality moments in Screens Up.
The app is a mix of eye-popping Augmented Reality content synced with TV moments and fun features including mini-games and AR stickers. The free companion app immerses Nickelodeon fans in its tv show through AR delivered to mobile devices.
During the broadcast, kids will be prompted by their TVs to use the app, in which they can vote on the outcome and affect the show, play trivia, polls, games, all synced to the broadcast, and unlock AR stickers. Nickelodeon says the app will allow kids to keep playing with some of the augmented-reality effects and games after the broadcast as well. Other scheduled events may also make use of Nickelodeon’s app.
In addition to AR experiences, Nickelodeon is also developing virtual reality experiences. Nickelodeon’s Entertainment Lab debuted Slime Zone, its first social virtual reality experience at IMAX VR centers globally in 2018, and recently announced a financial investment in Dreamscape Immersive, the location-based VR startup.
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More Nick: Nickelodeon and Paramount to Bring Rugrats Back with an All-New TV Series and Movie!!
Originally published: Tuesday, July 17, 2018.
Additional source: CNET.
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