Mumbai: Nickelodeon, India’s leading kids’ entertainment franchise has created pioneering and iconic homegrown characters that kids love. After the tremendous success of “Made in India” characters like Motu Patlu, Shiva and Gattu Battu, Nick India recently added to its library of innovative content with the launch of its fifth locally produced intellectual property (IP): India’s first magictoon Rudra Boom Chik Chik Boom, The Prince Of Magic! Rudra quickly emerged in the top 10 of the kids' category in the week of launch and every week from thereon.
Rudra Boom Chik Chik Boom
A category first, Rudra is a magic comedy series that has enthralled young viewers and stirred their imagination. Launched on Monday 11th June 2018, Rudra made a momentous entry at No 7 into the top 10 of the kids’ category in the week of launch. The pioneering character cast his magic on kids and took on the No. 2 position in the kids' category in the third week of launch. The show continues to be in the coveted Top 10 week-on-week, a significant feat in the kid’s category!
The successful content run continues for Nickelodeon with the entertaining didactic Daduji Shorts. Nurturing the future, the inspiring Daduji Shorts that teach kids life lessons in the most fun and quirky way has emerged as a favourite amongst kids. The show that went live online first with the first short on the importance of saving water has already garnered a staggering 5.2 million views on Facebook and YouTube, with the series also holding a spot amongst the Top 10 shows on VOOT Kids. The immersive storytelling and the adorable character Daduji also led the shorts to feature in the top 10 of the category on television in the 2nd week of its launch.
Speaking about the success of the homegrown characters, Nina Elavia Jaipuria, Head – Kids Entertainment at Viacom18 said “Nickelodeon has always identified white spaces and launched characters that are groundbreaking. Our understanding of kids, their choices and their discerning entertainment needs has helped us introduce characters that are endearing and relatable. The kids, in turn have loved our shows, stories and characters and made them a huge success in such a short span. Rudra stands testimony to our endeavor of creating characters that kids adore and cherish.”
Understanding children is no child’s play!
Nickelodeon continues to be at the forefront of innovation in the kids' category. Each of the local home-grown Nicktoons from Pakdam Pakdai, India’s first chase comedy, Motu Patlu – the only show in the kids’ category with adult protagonists, that has gone on to be a chart topper, to Shiva, India’s super kid and Gattu Battu, India’s first animated detective series, and now India’s fist magictoon and prince of Magic Rudra Boom Chik Chik Boom have all introduced kids to new genres of entertainment. The vast and diverse content library establishes Nickelodeon as the largest and most versatile homegrown content library in the category, driving the category towards new echelons of growth.
The news comes as Nick India refreshes its official website, NickIndia.com with a brand-new design.
More Nick: Nick Jr. India Launches All-New On-Air Brand Refresh, Reflecting Playfulness And Imagination of Kids’ Lives!
Sources: tvnews4u; Additional source: AdGully, ToonZone Forums @animegamer; H/T: exchange4media.
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