Awareness Campaign/Initiative – Children’s Sector
Nickelodeon Creative Advertising – Nick SPLAT – Truth – Trivia
Cynopsis recognized Nickelodeon for Nick SPLAT Trivia, a partnership between the kids entertainment brand and nationally renowned smoking prevention organization Truth. Nick SPLAT Trivia, a lighthearted Public Service Announcement (PSA) in the form of a game show (complete with old-school 90s Nick graphics and alum Kel Mitchell), educates young viewers on the ugly truth behind big tobacco.
Truth’s initiative is to get the millennial generation to take a stand against big tobacco and their profiling by using the Nick splat voice and audience.
In addition to the award, the campaign also earned a honorable mention in the "Use of Talent & Tech to Promote Social Good (Network)" category.
Branded Campaign for a Digital, Broadcast or Cable TV Series
Comedy Central/Viacom Velocity – The Daily Show & Truth: Go Away Big Tobacco
On the adult front, Comedy Central’s late-night sensation The Daily Show With Trevor Noah aired a PSA, produced by Viacom’s in-house design agency, Velocity, illuminating the facts about big tobacco.
Awareness Campaign/Initiative – Human Rights
MTV – #EyesOnChechnya – Awareness Campaign/Initiative – Human Rights
MTV earned the Awareness Campaign/Initiative honor, for its social media campaign #EyesOnChechnya, a multifacteted marketing crusade that shed light on the horrific treatment of LGBT citizens in Chechnya, part of Russian. In Chechnya, gay and bisexual men are persecuted – rounded up and tortured for their sexuality. MTV is preventing the world from looking away while these atrocities continue. (You can visit the website to learn more and take action).
Episode with a Social Good Theme
MTV – MTV’s Total Request Live (TRL): Puerto Rico Episode
MTV closed out the first season of its TRL relaunch by giving back to Puerto Rico, the U.S. island territory devastated by the 2017 hurricane season. Celebs of Puerto Rican heritage, including Jennifer Lopez, NFL star Victor Cruz, former MTV veejay La La Anthony, supermodel Joan Smalls, singer Romeo Santos and more turned out and turned up for good.
Social Good Partnership – National/International
Viacom – Viacommunity & Catchafire: Viacom’s Talent for Good
Finally, Cynopsis recognized Viacom’s Talent for Good corporate social responsibility partnership with nonprofit organization Catchafire, for helping connect star employees with folks in need of their service.
In addition to the awards, Viacom also earned several honorable mentions:
- Nationwide - Make Safe Happen – Nickelodeon Creative Advertising in the Awareness Campaign/Initiative – Health and Safety category;
- #WEHALO HALO Movement Campaign – Nickelodeon in the Multiplatform Branded Campaign category;
- Nationwide - Make Safe Happen – Nickelodeon Creative Advertising, Nick SPLAT - Truth - Trivia – Nickelodeon Creative Advertising and The Daily Show & Truth: Go Away Big Tobacco – Viacom Velocity in the Use of Talent & Tech to Promote Social Good (Network) category;
- MTV Women's Strike – MTV and 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity in the Diversity Campaign/Initiative category;
- #EyesOnChechnya – MTV, 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity and Undocumented and Unafraid – MTV in the Informational Spot category;
- 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity and Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors – Viacom Velocity in the Awareness Campaign/Initiative – Human Rights category;
- An Inconvenient Special – Viacom in the Branded Campaign for a Digital, Broadcast or Cable TV Series category;
- Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors – Viacom Velocity and The Daily Show & Truth: Go Away Big Tobacco – Viacom Velocity in the Branded Social Media Campaign category;
- An Inconvenient Special – Viacom in the Social Good TV Series or Special Programming category;
- and Viacom itself in the Social Good Shining Star - Company category.
Congratulations to Viacom and its brands for entertaining, educating and giving back to its audiences—and the world at large. Click here to see the full list of nominees and honorees.
More Nick: Nickelodeon International and KidsRights Join Forces to Spotlight Kids Around the World Making Positive Change in Their Communities!
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