The line features tops, hoodies, shorts, and accessories with the lovable characters from Nickelodeon's iconic '90s animated series Rugrats and Hey Arnold! The tops start at P499 apiece, while the accessories go for as low as P349.
The news comes as Nickelodeon Southeast Asia prepares to premiere the highly anticipated, brand-new Hey Arnold!: The Jungle Movie, in which Arnold finally gets answers about the whereabouts of his missing parents, on Friday 25th May 2018 at 6.30pm (SG/MY/PH), 5.30pm (WIB)!
"What better way to celebrate the '90s than spinning these well-loved characters on our daily gear," said Oxygen brand director Jeff Bascon in a release to media.
Update (6/11) - From Inquirer Fashion:
OXYGEN and Nickelodeon team up for ‘Rugrats’ and ‘Hey Arnold!’ collection
Streetwear brand OXYGEN recently launched a cartoon series collection in partnership with Nickelodeon.
The Oxygen x Nick 90’s collection includes tops, hoodies, shorts, and accessories for men and women, and features the all-time favorite characters from two of the network’s 90’s classic animated series: Rugrats and Hey Arnold!
Rugrats (1991) follows the playpen adventures of Chuckie, Tommy, twins Phil and Lil, and Angelica while Hey Arnold! (1996) centers on the big city experiences of fourth-grader Arnold.
“What better way to celebrate the 90’s than spinning these well-loved characters on our daily gear,” Oxygen Brand Director Jeff Bascon said about the partnership with Nickelodeon.
Bascon added that the collection is a perfect addition to the brand as it continue its wave of nostalgic pieces.
“Many consumers have grown up with these classic Nickelodeon shows in the ‘90s so there’s no better way to wear your heart on your sleeve than through a collection that captures the essence of the era, and yet is right on trend,” said Claire O’Connor, Vice President Consumer Products and Retail Marketing Asia Pacific, Viacom International Media Networks.
About Nickelodeon International
Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
--Ends--
The Oxygen x '90s Nick collection hits stores on Friday 18th May 2018! Check out a selection of the fashion line below!:
Rugrats Angelica Pickles All-Over T-Shirt
Chuckie Finster (Rugrats) and Arnold Shortman (Hey Arnold!) Baseball Caps
Rugrats Chuckie Finster Resort Shirt
Rugrats Chuckie Finster Resort Shorts
"Chicks Dig The Glasses" Rugrats Chuckie Finster Sling Bags
Hey Arnold! Gerald Johanssen Bumbag (Bum Bag)
"Girls Girls Girls" Helga Pataki (Hey Arnold!) and Angelica Pickles (Rugrats) All-Over Print Tee
Hey Arnold! Helga Pataki Boxy Shirt
Hey Arnold! 'GUTS!' Pullover
Hey Arnold! Boxy Shirt
"Move It, Football Head!" Hey Arnold! Ladies Top
Rugrats Reptar Hoodie
Rugrats and Hey Arnold! Logos Print All-Over Shirt
Reptar Ladies T-Shirt
Rugrats Logo Men's Striped Long-Sleeved Tee
Rugrats Men's Hoodie
Reptar and Chuckie Finster caps
Rugrats Coin Purses
Rugrats All-Over Print Tee
Rugrats Logo Men's T-Shirt
Rugrats Pocket Tee
Tommy Pickles and Reptar Rugrats Drawstring Bags
More Nick: SpongeBob Gold Dives Deep Into Malaysia And Surfaces At Penang Fashion Week 2018!
Originally published: Thursday, May 17, 2018.
All images courtesy of Oxygen; Original source: Rappler.com.
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