The refreshed the on-air look and feel incorporates real kids playing with Nick Jr.’s most iconic preschool characters in both animated and real-world environments. The fresh, bright and colourful on-air presentation is intended to reflect the playfulness and imagination in kids' lives and support on the network's mission of making the world a more playful place. More than 400 deliverables including bumpers, IDs, lower thirds, parent-directed curriculum messages and promo packaging will initially roll out in the US, followed by international channels later this year.
As part of the refresh, Nickelodeon USA has also renamed its popular daytime preschool programming block to "Nick Jr. on Nick", whilst Nickelodeon's 24/7 Nick Jr. preschool channel is now called "Nick Jr. Channel".
This is Nickelodeon's first major on-air rebrand for its Nick Jr. brand since 2012.
More Nick: Nickelodeon USA's May 2018 Premiere Highlights!
Originally published: Monday, May 21, 2018.
H/T: ToonZone Forums /@PinkiePie97, @superkeegan9100, @kanc, @Toons Fan; Additional sources: The Hollywood Reporter, Kidscreen.
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