Honoring the industry’s best products and programs across 22 categories—including licensing, retail, promotions and consumer products—the 2018 LIMA Licensing Awards saw Nickelodeon star Jojo Siwa (pictured) win in the Best Film/TV/Entertainment – Live-Action licensed program category, while Cra-Z-Art took home the top prize for Best Toys/Games/Novelties/Role-Play (0 to 12) in the Licensed Product category for its Nickelodeon Slime kits.
For the 2018 International Licensing Awards, 132 nominees from 16 countries were recognized with nominations in categories including licensing, retail, promotions and consumer products, with each nominee vying for the industry’s most prestigious and globally-recognized honor. A record 42% of this year’s nominees originate from outside the U.S. – up from 25 percent from last year – demonstrating the increasing international reach of the awards program. This years winners were revealed at the LIMA Awards Ceremony on Tuesday, May 22, during Licensing Expo in Las Vegas.
A list of International Licensing Awards 2018 winners is available on Kidscreen.
This year’s winners’ circle comes as global revenue from licensed goods and services grew by 3.3% to US$271.6 billion in 2017, according to LIMA’s newly released Annual Global Licensing Industry Survey. The Entertainment/Character category continues to lead the way, accounting for US$121.5 billion, or 44.7% of the total global licensing market. In terms of royalties from sales of licensed merchandise and services, revenue increased by 2.6% to US$14.5 billion.
After the Entertainment/Character category, the second-largest industry segment, Corporate Trademarks, generated US$55.8 billion at retail for 20.5% of total revenue. The Fashion and Sports segments were the third- and fourth-largest in the market with US$32.1 billion and $26.5 billion in revenue, respectively.
Among product categories, Apparel, Toys and Fashion Accessories continues to comprise the largest share of the business, while Home-related categories, Infant and Video Games/Software/Apps all delivered higher growth than the overall 2017 average. In addition, rising sales in the Music and Celebrity categories were driven by more social media influencers building their own brands, while publishing-based properties and art licensing saw some of the biggest growth (despite having smaller roles in the overall business).
Geographically, the US and Canada remained the largest global market for licensed products last year, representing a 58% share. And of all worldwide regions, North Asia and LatAm were the fastest-growing with 6.2% and 7.6% year-on-year growth, respectively, driven by higher revenue in China, Hong Kong, Japan and Brazil.
Further excerpts from the LIMA Annual Global Licensing Survey will be published in future issues of LIMA’s Inside Licensing, and the complete report, including regional and country-by-country breakdowns for major markets, will be available to LIMA members for free later this summer. Brandar Consulting conducted the survey for the fourth straight year.
Huge congratulations to Nickelodeon, JoJo Siwa and Cra-Z-Art! :)
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Additional source: License Global.
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