VIACOM INTERNATIONAL MEDIA NETWORKS EXPANDS COLLABORATION WITH TELKOMSEL TO LAUNCH NICK JR. LINEAR CHANNEL IN INDONESIA
First international kids linear channel to be available on Telkomsel’s platform
BALI, 25 APRIL 2018 - Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced its expanded collaboration with Indonesia’s leading mobile operator, Telkomsel to launch Nick Jr. linear channel on Telkomsel’s network in Indonesia. It also marks VIMN’s first linear channel deal with a mobile partner in Indonesia.
Packaging details will be announced as part of the rollout at a later date before the end of the second quarter of the calendar year. The preschool linear channel will be available in English and Bahasa Indonesia localization(1). Last year, Telkomsel debuted the Emmy(2) award-winning Nickelodeon Play app in Indonesia.
“The introduction of the Nick Jr. linear channel on Telkomsel is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors like Telkomsel in Indonesia. We are not only extending our existing offering to Telkomsel’s subscribers, but expanding our reach with preschool kids and their parents in Indonesia – with smart and fun content Indonesian parents can trust,” said Mark Whitehead, President and Managing Director, Asia Pacific, Viacom International Media Networks.
“Our subscribers are watching more and more video via mobile and we need to provide compelling content to suit their needs, especially for kids when they are on the move with their families,” said Crispin Tristram, Vice President Digital Lifestyle Telkomsel. “Adding Nick Jr. to our portfolio will give our subscribers on the go access to Nick Jr.’s educational and entertaining shows, supported by our 4G network.”
Nick Jr. is “the Smart Place to Play”, giving preschool kids and their parents access to educational and entertaining content that are both smart and fun, powered by great stories, relatable characters, meaningful, character-led curriculum. The preschool linear channel will offer a range of iconic Nick Jr. animation titles including the award-winning PAW Patrol, Blaze and the Monster Machines, Nella the Princess Knight and Shimmer and Shine, which are designed to engage and encourage early childhood development.
For more information about Nick Jr. in Asia, visit http://www.nickjr.tv.
Footnotes
1 The availability of Bahasa Indonesia is based on users’ individual device language settings.
2 Known as Nick App in the U.S., it won an Emmy award in 2013 for Outstanding Creative Achievement in Interactive Media – User Experience and Visual Design.
About Telkomsel
Telkomsel is Indonesia’s largest mobile operator with more than 196 million subscribers. To serve customers all over Indonesia, including in remote areas, outer islands and border areas, Telkomsel has built more than 160,000 BTSs. Telkomsel has consistently implemented technology roadmap of 3G, HSDPA, HSPA +, as well as being the first mobile operator in Indonesia to commercially launched the 4G LTE services. Entering digital era, Telkomsel has been continuously developing a wide range of digital business, such as Digital Advertising, Digital Lifestyle, Mobile Financial Services and Internet of Things. To serve the needs of customers, Telkomsel operates a 24-hour call center and GraPARI across Indonesia.
About Nick Jr.
Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, Team Umizoomi, Bubble Guppies and Tickety Toc, are designed to engage and encourage early childhood development. For more information about Nick Jr. in Asia, visit www.nickjr.asia.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
Also, from The Hollywood Reporter:
Viacom Launches Nick Jr. in Indonesia, Touts Mobile "Tipping Point"
Viacom International Media Networks president and CEO David Lynn talks strategy at the APOS convention in Bali.
Viacom is continuing to pursue an Asian strategy focused on mobile.
Its subsidiary Viacom International Media Networks (VIMN) is launching the Nick Jr. linear channel in Indonesia as part of a collaboration with the country's largest mobile operator, Telkomsel. VMN is also developing a mobile game with Singapore-headquartered mobile game publisher goGame, a subsidiary of video game giant Sega, based on Nickelodeon characters, which will debut in the third quarter of 2019.
VIMN last year unveiled its Nickelodeon Play app in Indonesia via Telkomse, which has 196 million subscribers. The new linear channel targeting preschoolers will roll out in the second quarter in English and a Bahasa Indonesian localized version. It is VIMN's first linear channel deal with a mobile partner in Indonesia.
The as-yet-untitled VIMN-goGame mobile game marks the first game VIMN has licensed to an Asian game developer that brings a family of Nickelodeon properties together.
"We've been putting a lot of work into mobile for the last 10 years, and I do feel we're getting traction there, it feels like we're at a tipping point," said David Lynn, VIMN president and CEO, at the APOS convention in Bali, Indonesia. "The industry is being driven by 4G networks, wait until 5G and that's going to step up even more. Add that to the fact that telecommunications companies are looking for opportunities to provide value-added services means it is a big opportunity for us."
In addition, VIMN is looking to launch across multiple territories Paramount+, the streaming service that offers an exclusive first pay TV window for Paramount Pictures' new and classic movie releases, Lynn said. The service debuted in the Nordics in October as an on-demand service that includes content from Paramount Pictures combined with Viacom's networks for the first time.
In February, Viacom signed a deal with Telefonica to make live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel TV channels, as well as VOD content and mobile streaming apps — MTV Play, Nickelodeon Play, Comedy Central Play and Noggin — available for streaming by subscribers of the Movistar Play platform in Latin America. "The size of the Telefonica looks like a traditional TV deal. That's a really good example of where the innovation is going," Lynn told APOS.
The potential is even bigger in Asia. "It is the biggest 4G and OTT market in the world. There is a lot of innovation happening here. Our team in Asia is coming up with innovative products," he said.
Lynn also discussed specific Asian markets. "Japan is a great market for OTT. There are over 100 million 4G customers, so we use OTT as a means to grow in the market," Lynn said. The company launched a Nickelodeon linear channel on the Japanese OTT platform dTV-Channel in January.
In China, where there is an explosive consumption of video on mobile phones, the company is developing a co-production project for children, Deer Run, with the country's streaming stalwart iQiyi.
Meanwhile, VIMN has its Voot service in India, which is the third-biggest player in the SVOD market. "In India, 80 percent of the users only consume on mobile, so you can see that's a huge driver there," Lynn said.
--Ends--
More Nick: Viacom To Launch Nickelodeon's Nick Jr. Play App In Australia In 2018!
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