Nickelodeon Star JoJo Siwa Joins Adventure Game "Star Stable Online" To Inspire And Empower Girls Around The World
Teen Sensation Debuts Her New Song "Every Girl's a Super Girl" Exclusively to Star Stable Players as a One-of-a-Kind Avatar in the Magical Horse World
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On April 11, 2018, Nickelodeon star Jojo Siwa joins adventure PC game “Star Stable Online” to inspire and empower girls around the world. JoJo is transforming into an avatar for the first time and debuting her new single “Every Girl’s a Super Girl” exclusively to Star Stable’s 14 million registered players two weeks before distribution worldwide. Visit www.starstable.com to get a front row seat to see JoJo dance and sing like never before! (PRNewsfoto/Star Stable Entertainment)
STOCKHOLM and NEW YORK, April 4, 2018 /PRNewswire/ -- Star Stable Entertainment is partnering with Nickelodeon star JoJo Siwa to make an exclusive appearance in Star Stable, the online multi-player PC game built for independent tween/teen girls who love adventure. As part of the collaboration, Star Stable players will be the first to hear JoJo's brand-new single, "Every Girl's a Super Girl," April 11-April 25 – two weeks before its worldwide debut – and can interact with JoJo's avatar in the game.
"I'm so excited my brand-new single "Every Girl's a Super Girl" is debuting exclusively in Star Stable, and it's so crazy to see myself as an avatar," said Siwa. "Most of all, I'm so happy that we're showing girls around the world to find their voice and stay true to themselves."
"JoJo embodies the vision for Star Stable because of her confidence, inner strength, and desire to make the world a better place for tweens and teens," said Taina Malén, chief marketing officer of Star Stable Entertainment. "JoJo is a great addition to the Star Stable family and an amazing role model for our players. Together, we share the same mission to empower girls throughout the world."
"We are thrilled to partner with Star Stable for this cross-platform program that leverages the power of our brands' global reach with JoJo's brand-new single "Every Girl's a Super Girl" to spread a positive message," said Jennifer Tracy, senior vice president, Nickelodeon Velocity Marketing and Creative.
JoJo's avatar will make a limited, 14-week appearance in Star Stable Online through August 15. Current and potential players are encouraged to visit starstable.com to explore or create an account to enter the magical world of Jorvik and interact with JoJo's avatar.
Star Stable players can interact with JoJo's avatar in several ways:
- Hear "Every Girl's a Super Girl" before it's released worldwide: Star Stable players will be the first to sing along to the brand-new single on April 11, 2018 – two weeks before it is released worldwide. Co-written by JoJo Siwa, the song highlights the power of girls "standing up for each other."
- Join JoJo's Dance Party: JoJo's avatar can be found in the Star Stable Disco performing a dance choreographed for Star Stable players to enjoy. In the Disco, Star Stable players can break from their riding adventures. This is the only place in the game designed just for the girls to gather – connecting with old friends and making new friends, while listening to JoJo's latest song and learning her fun dance moves.
- Get the signature JoJo look: Players can get JoJo's famous look with a high ponytail and colorful, oversized bow. Star Stable players also can purchase JoJo-inspired merchandise including dresses, T-shirts and pants for their avatars (and horses) to wear as they interact with JoJo's avatar and explore Jorvik.
Star Stable is an online multi-player adventure game that encourages girls to work together to solve problems and complete challenges while exploring the fantasy world of Jorvik from horseback. There are more than 14 million registered Star Stable players from 182 countries, and now these players can interact with JoJo as her avatar enters the fantasy world, and becomes an integral part of the game.
Nickelodeon star JoJo Siwa is a social media sensation with more than 6.5 million followers on Instagram, almost 16 million followers on Musical.ly and six million subscribers on YouTube. Her music video, "Boomerang," released in May 2016, currently has 490 million views and is RIAA-certified platinum. In addition to being signed to an overall talent agreement with Nickelodeon, JoJo has a global line of consumer products including her signature bows, accessories, apparel, toys, arts and crafts, cosmetics, home goods, bedding and party supplies. In spite of her early successes, JoJo's priorities remain rooted in her Nebraskan/mid-western upbringing and grounded family values. An ambassador of anti-bullying, JoJo continues to be a prominent and relatable role model for her countless fans, with the strength and power in her message of celebrating individuality, keeping strong in the face of adversity and never giving up.
About Nickelodeon
Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
About Star Stable Online
Star Stable is an online multi-player adventure game that encourages girls to work together to solve problems and complete challenges while exploring the fantasy world of Jorvik from horseback. This online 3D game world was built for girls ages 8-16 with a passion for horses and adventure and is the fastest growing horse game in the world with more than 14 million registered users and growing. Star Stable is played in 182 countries and has been translated into 14 languages. The Star Stable game is owned, developed and operated by Star Stable Entertainment AB, based in Stockholm, a hub for global startups and gaming phenomes.
SOURCE Star Stable Entertainment
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http://www.starstable.com
Original post:
Who runs the world? Girls!
Fresh of her epic performance at Nickelodeon's 2018 Kids' Choice Awards, singer and Nickelodeon star JoJo Siwa is gearing up to release a new single called “Every Girl’s a Super Girl” and it’s all about empowering young women! The former Dance Moms star recently caught up with PEOPLE to share an aweslime first listen, and reveal the important message behind her new song, while also sharing what former coach Abby Lee Miller told her following her recent prison release.
“I’m very proud of ‘Every Girl’s a Super Girl,'” Siwa, 14, tells PEOPLE of the tune. “I want all girls to know that no matter what size, color, or shape, whatever they are, that every girl is a super girl! They should be brave, confident and have fun and enjoy ever day!”
On Wednesday, April 11, JoJo's the new single (hear a preview on PEOPLE.com) will exclusively be available on Star Stable, an online multi-player game built for tween and teen girls for two weeks before its worldwide release on Friday, April 27. As part of the partnership with Stockholm-based Star Stable Entertainment, the game will introduce an avatar of Siwa that will reside in the horse-filled fantasyland for 14 weeks. Aside from hearing the new song, players will be able to learn a dance choreographed for the Star Stable universe and dress up the avatar in Siwa-friendly accessories including her signature oversized bows. Added bonus for fans: Siwa's avatar will be accompanied by a game-ified likeness to her dog BowBow.
Despite her young age, Siwa has found inspiration in the #MeToo movement and the push to empower women of all ages.
“I love that this moment has happened, and women and girls are being empowered,” Siwa says. “I feel everyone should feel empowered to live their best life.”
She says one person who’s doing just that these days is her former coach Abby Lee Miller who was recently released from prison after serving eight months for bankruptcy fraud.
“I have spoken to her. We actually FaceTimed the other day. She was super nice, we talked about Easter and going to see The Greatest Showman!” Siwa says.
Miller had a reputation for being ruthlessly demanding with her Dance Moms students on the show, but Siwa only has kind things to say about her former coach.
“I have a lot of respect for Abby and she taught me a lot of things, not only about dance but simple things like manners in a restaurant,” Siwa adds.
JoJo's recently been hard at work in the recording studio. The 14-year-old star recently revealed on Instagram “I’ve recorded so many songs in the past 2 weeks!"
JoJo's new single will be available on Star Stable April 11. JoJo will perform the song live for the first time during Nickelodeon USA's first-ever Nickelodeon SLIMEFEST music festival, where she'll be headlining alongside Zedd, Liam Payne and Flo Rida, June 9-10 in Chicago, as well as performing at Nickelodeon UK's third annual SLIMEFEST alongside Diversity and hosts Jordan Banjo and Perri Kiely in Blackpool in October 2018.
Also, from Billboard:
JoJo Siwa to Release New Single 'Every Girl's a Super Girl' Exclusively Via 'Star Stable'
When it comes to dropping her new single, it's game on for Nickelodeon and social media talent JoJo Siwa.
Siwa, who rose to fame after appearing on Lifetime TV series Dance Moms alongside her mom Jessalynn Siwa, on April 11 will debut "Every Girl's a Super Girl" exclusively to players of online multiplayer game Star Stable for two weeks before its worldwide release on April 27.
As music artists increasingly take to digital and social platforms to reach their young fans where they live, rooting the song's release in a game checked all the boxes, says Jen Tracy, SVP, partner marketing & creative advertising at Nickelodeon, to which Siwa is signed for all media.
"We had been talking with them about a partnership and realized JoJo was probably the perfect talent to bring together the two worlds of Nickelodeon and Star Stable, and a song would be a way to capture that audience globally and domestically," Tracy says.
"When you look at Star Stable, the game encourages exploration and adventure, and that's a lot of what we are doing as well," she adds. "So in addition to our audiences being aligned, our messages are also aligned -- and we're looking at it through that filter."
As part of the partnership with Stockholm-based Star Stable Entertainment, the game will introduce an avatar of Siwa that will reside in the horse-filled fantasyland for 14 weeks. Aside from hearing the new song, players will be able to experience a dance choreographed for the Star Stable universe and dress up the avatar in Siwa-friendly accessories including her signature oversized bows. Added bonus for fans: Siwa's avatar will be accompanied by a game-ified likeness to her dog BowBow.
Also aligned are Siwa and Star Stable's fan bases. Siwa counts 6.5 million Instagram followers, 15 million-plus followers on Musical.ly and 5 million YouTube subscribers. Her music video "Boomerang," released in May 2016, has more than 450 million views and is RIAA-certified platinum. Star Stable has more than 14 million registered players from 182 countries, and the opportunity for cross-pollination among primarily young female devotees is music to both parties' ears.
"To our knowledge, this is the first time that a pop star has unveiled a new song in a video game. A first for Star Stable, for JoJo, for Nickelodeon and for the music industry," says Taina Malen, Star Stable chief marketing officer. "Star Stable is by nature without territorial restraints and is a unique platform for debuting JoJo's new single to an instantaneous and globally relevant audience of tween/teen girls. For JoJo, it's a great way for her to instantly reach to girls in 182 countries where Star Stable is played."
With her latest offering of positivity, Siwa wants to empower her fans and encourage them to stand up for each other. Siwa, who co-wrote the song with Jeannie Lurie and Matthew Tishler, says she'd had the concept in mind before the #MeToo movement but feels even more energized in the current climate.
"MeToo is a strong movement in Hollywood, but a lot of my fans and demographic are younger, and they don't really understand what's going on with it," she says. "I wanted to put something out for them, even for those who are 4 years old, that every girl is a super girl. No matter your age, your height, your weight, your color -- whatever you are."
Siwa will perform the song live for the first time during Nickelodeon's inaugural SlimeFest, June 9-10 in Chicago.
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More Nick: JoJo Siwa, Zedd, Liam Payne and Flo Rida to Headline Nickelodeon USA's Inaugural 'SlimeFest' Music Festival!
Originally published: Wednesday, April 04, 2018.
Additional source: Just Jared Jr. (II)
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