VIACOM INTERNATIONAL MEDIA NETWORKS STRIKES DEAL WITH CANAL+ MYANMAR FG TO LAUNCH MTV, MTV LIVE AND NICKELODEON
ASIA, 12 February 2018 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), announced a multi-year collaboration with CANAL+ Myanmar FG, which saw the launch of MTV, MTV Live, and Nickelodeon, in Myanmar last week.
Viewers can access VIMN’s content across CANAL+ Myanmar FG’s two packages in their pay-TV offering. The world’s biggest youth entertainment brand, MTV, and leading kids’ entertainment brand, Nickelodeon, are within the full Pack (Htoo Shall) and available on Channel 74 and Channel 131 respectively. Meanwhile, the best of recorded live music performances, MTV Live, is in the first level Pack (Shall) and will be on Channel 141.
Paras Sharma, Senior Vice President and General Manager for Southeast Asia at VIMN, said, “This collaboration not only deepens our presence in Myanmar but underscores our status as a strong media content provider in the country, especially as high growth is expected in Myanmar’s pay-TV market through to 2021[1].”
“The MTV and Nickelodeon brands have strong appeal and supplement our current portfolio, as well as demonstrate our commitment to deliver the premium entertainment from music to kids’ content to our subscriber base,” said Erwan Luherne, CEO of CANAL+ Myanmar FG Ltd.
About CANAL+ Group
CANAL+ Group is the leading pay-TV group in France, leader for its premium- content networks with the generalist channel CANAL+ and associated channels, and its themed networks. It is also the top multi-channel platform and distributor for pay-TV offerings in France. CANAL+ Group has a high international profile, with a presence in pay-TV in Africa, Poland and Vietnam. Overall, CANAL+ Group has over 14 million subscribers worldwide. A free-to-air TV operator with three national channels, including France fifth highest rating channel, C8, and in-house advertising sales division CANAL+ REGIE, the Group is also a benchmark player in commercial TV. Through its subsidiary STUDIOCANAL, CANAL+ Group is the European leader in production and distribution of feature films and TV series. Group CANAL+ is fully-owned by Vivendi, a global media and content production and distribution group.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
[1] Dataxis, 2017 - SAARC Pay TV market value will double in 2021 to reach US$ 16 billion
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