Original Playmates Toys Press Release via PR Newswire:
Playmates Toys Revs Up The Action With Its 2018 New Product Lineup
From the All-New Rise of the Teenage Mutant Ninja Turtles to the Ben 10, Mysticons and DreamWorks Voltron Legendary Defender Product Lines, Playmates Toys 2018 Brand Portfolio to be Displayed at North American International Toy Fair
Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles. Pictured (clockwise): Raphael, Michelangelo, Leonardo, Donatello and April O’Neil.
EL SEGUNDO, Calif., Feb. 16, 2018 /PRNewswire/ -- Playmates Toys will display its robust 2018 brand portfolio during the North American International Toy Fair, featuring innovative product lines based on hit entertainment properties. Leading the portfolio is the expansive all-new toy line based on Nickelodeon's brand-new animated series, Rise of the Teenage Mutant Ninja Turtles, which is also set to debut in 2018. In addition to the all-new Turtles toy line, Playmates Toys will expand its current lines based on the following animated series: Cartoon Network's Ben 10, Nelvana's Mysticons and DreamWorks Voltron Legendary Defender. The action-packed product lines will be on display in the Playmates Toys booth, #2469, at Toy Fair from February 17-20, 2018.
"As the driving force behind the Teenage Mutant Ninja Turtles toy line for decades, it's been exciting to develop a collection of Turtles for a new generation of kids that feature an all-new look, new weapons, new characters and more," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "In addition to the Turtles, we also take great pride in continuing to grow our other product lines with innovative developments that provide kids with the opportunity for imaginative play experiences with some of their favorite characters."
Following are highlights within each of the product lines, which will be introduced at retail throughout the year.
Rise of the Teenage Mutant Ninja Turtles
Playmates Toys, the longtime master toy licensee for Teenage Mutant Ninja Turtles, will reveal its all-new product line for 2018 inspired by Nickelodeon's brand-new animated series, Rise of the Teenage Mutant Ninja Turtles, which is also set to debut in 2018. In this reimagined iteration of the popular franchise, the band of brothers discover new powers and encounter a mystical world they never knew existed beneath the streets of New York City. The extensive Rise of the Teenage Mutant Ninja Turtles toy line is set to hit toy shelves in fall 2018, and includes action figures, vehicles, playsets and role play.
Key highlights in the all-new toy line include an assortment of highly detailed action figures that are uniquely sculpted and fully articulated. The collection features the four Turtles, as well as new characters Baron Draxum, voiced by WWE Superstar John Cena, Meat Sweats and others introduced in the series. The Turtle Tank, the new group vehicle that will help get the Turtles to the action fast, also serves as the mobile command headquarters for the Turtles, when Donatello's removable lab rises up in spy mode. The 43" Epic Lair Playset, the biggest playset ever from Playmates Toys, includes four levels of play and numerous features including an adjustable skateboard ramp, Raphael's Weight Training Room, Leonardo's Rotating Weapon storage wall, Michelangelo's arcade and so much more.
"The Teenage Mutant Ninja Turtles is a culturally iconic property that has reinvention in its DNA," said Jon Roman, Senior Vice President, Toys, Nickelodeon. "Our brand-new Rise of the Teenage Mutant Ninja Turtles series will have a dynamic, colorful look and feel, with plenty of action, and there's no one better than long-standing toy partner Playmates to capture that spirit in a terrific line of products."
Ben 10
As the global master toy partner for Cartoon Network's hit Ben 10 animated series, Playmates Toys will expand its toy line in 2018 to include an all new assortment of action figures, feature-driven deluxe figures, Omnitrix-inspired role play and more. The Cartoon Network series is centered on the adventures of fun loving, 10-year-old, Ben Tennyson, who finds the Omnitrix, a mysterious watch that transforms him into 10 different heroic aliens.
New additions to the line include the expansion of the highly detailed and articulated action figure assortment, which will now feature figures inspired by the Omni-Enhanced™ theme in season two of the animated series. The Omni-Launch Battle Figures allow kids to launch and transform their favorite Ben 10 alien heroes right from the Omnitrix, ready for battle! New Deluxe Action Figures transform from Ben to Alien with a quick and easy activation and new vehicles inspired by the Alien's home worlds come with an exclusive basic action figure. And finally, the Alien Creation Chamber allows kids to create their own custom mini figures by mixing and matching alien body parts and fusing them together in the Alien Chamber.
Mysticons
Playmates Toys, the global master toy partner for Nelvana's animated series, Mysticons, will be expanding its first-ever action figure collection for girls to include all-new figures and role play. The series premiered on Nickelodeon in August 2017, and tells the epic tale of four female girls chosen to become legendary warriors to protect their realm from evil.
The action figure assortment will grow in 2018, introducing new figures to the current collection of highly detailed and articulated 7-inch figures, the Lights & Sounds Figures, which bring each of the Mysticons heroes to life, and the Griffin & Figure Assortment. In addition to figures, the role play segment will expand with an all-new Light Up Bracer Assortment and a Dress Up Assortment, allowing girls to easily transform into their favorite Mysticons warrior.
DreamWorks Voltron Legendary Defender
Playmates Toys is the master toy licensee for DreamWorks Voltron Legendary Defender, which is now streaming on Netflix, with season five set to debut on March 2. The line will continue to grow in 2018 with the addition of a classic line of figures and more. The series is a contemporary reimagining of the pop culture phenomenon featuring five young pilots of mystical robot lions that combine to form Voltron, the legendary defender of the universe.
New introductions for 2018 include the Classic Legendary Lion Assortment, which features five Classic Legendary Lions that combine to form a fully-articulated 16" Classic Voltron figure with a chest that lights up and over 60 sounds from the original 1984 show. Additionally, the 12" Defender Voltron, an all-new version of Voltron, features a projectile launching shoulder cannon and Voltron's shield.
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender, Ben 10 and Mysticons. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Adventure Time, The Powerpuff Girls, Steven Universe, The Amazing World of Gumball, Mighty Magiswords, and We Bare Bears, as well as Rick and Morty on Adult Swim.
Cartoon Network is Turner's global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as, Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology. Its pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.
Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
About Nelvana
Nelvana is Canada's premier animation company and a world-leading producer and distributor of children's content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes from original, award-winning series like Babar and Franklin. Nelvana's content is distributed in more than 160 countries worldwide and broadcasts across Corus Entertainment's suite of leading kids networks. Nelvana Enterprises, the global licensing and merchandising arm of Nelvana, manages the organization's portfolio of in-house and third-party brands with offices in Toronto and Paris. Nelvana Studio, with offices in Toronto and Montreal, employs more than 300 Canadian artists working with local and international producers to create premium children's content for a global stage. For more information, visit www.nelvana.com.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. For more information, please visit: www.universalbranddevelopment.com
SOURCE Playmates Toys
Related Links
http://www.playmatestoys.com
Playmates Rise of the Teenage Mutant Ninja Turtles toy line:
Also, via Collider:
‘Rise of the Teenage Mutant Ninja Turtles’ Toyline Unveiled Ahead of Toy Fair
Ahead of their reveal at New York’s 2018 Toy Fair kicking off this weekend, Playmates Toys has unveiled an early look at their toyline for Nickelodeon’s upcoming TMNT series, Rise of the Teenage Mutant Ninja Turtles. We recently got a look at the totally redesigned characters arriving to do battle in the new series, and if you liked those new designs, you’re going to love these new toys. We’ve got a full breakdown of the available toys below, along with images, so prepare to clear some shelf space for your newest collection! You have until Fall of this year to get ready.
Among the new Rise of the Teenage Mutant Ninja Turtles toys are action figures that range in size from 3.25″ up to 11″ tall, coming in Basic, Deluxe, and Giant versions, all with their own special accessories and abilities; they’ll run you anywhere from $8.99 to $19.00 each. On the vehicle side of things, there’s a pair of solo motorbikes that actually combine together into a four-wheeled vehicle, alongside the 2-in-1 Turtle Tank; expect to see the bikes for $19.99 each while the tank will set you back $34.99. Then there’s a toy that puts my old Technodrome to shame, the 43″ “Epic Lair Playset”; it’ll cost you $119.99 but it’s got a ton of imagination-inspiring elements to it. And speaking of imagination, if the kiddos need a little extra boost to their Turtle Power, there’s also a set of role-playing gear to get into the fighting spirit!
As for the show itself, that’s also coming later this year. Directed by voice-acting veteran Rob Paulsen, the new 26-episode series stars Omar Miller (Ballers) as the newly minted leader Raphael, Ben Schwartz (Parks and Recreation) as Leonardo, Josh Brener (Silicon Valley) as Donatello, Brandon Mychal Smith (You’re The Worst) as Michelangelo, Kat Graham (The Vampire Diaries) as April O’Neil, Eric Bauza (Teenage Mutant Ninja Turtles) as Splinter, John Cena lends his voice as villain, Baron Draxum, an alchemist warrior mutant who seeks to turn all of humanity into mutants. We haven’t quite glimpsed him yet, but you can get a look at the other heroic characters in their toy forms below!
Action Figures
Basic:
- The Turtles are ready to unleash their powerful new ninja skills against all-new big, bad villains!
- The all-new, highly detailed action figures are uniquely sculpted and fully articulated, with heights ranging from 3.25” to 5.0″.
- The collection features the four Turtles, as well as new characters Baron Draxum, Meat Sweats and others introduced in the series.
- Each figure comes with unique translucent accessories, and is compatible with most of the vehicles and playsets in the line.
- Assortment includes: Raphael “The Leader,” Leonardo “The Trickster,” Donatello “The Tech Wiz,” Michelangelo “The Wild Card,” Splinter “The Chill Master,” April “Street Smart Best Friend,” Origami Ninja “Confetti Commandos,” Meat Sweats “The Tenderizer,” Baron Draxum “The Maker of Mutants”
Leonardo
Donatello
Michelangelo
Raphael
Raphael
Splinter
April O’Neil.
Foot solider
Meat Sweats
Giant:
- Standing between 10.25” and 11” tall with 13 points of articulation, these Turtles are fully equipped and ready for battle.
- Each figure comes with their core translucent weapon accessories, ready to unleash a Ninja power beat down!
- Assortment includes: Raphael with Tonfas and Throwing Stars; Leonardo with Ōdachi sword and Throwing Stars; Donatello with side kick drone, Shelldon, Tech-Bo Staff and Throwing Stars; Michelangelo with Kusari-Fundo and Throwing Stars
Deluxe:
- Each action-posed, deluxe figure stands 5.5” tall, and is ready to take out the baddies with shell kickin’ ninja action.
- Set the Ninja in motion, and let go to activate deluxe flipping action! The Turtles let out an aaaaaaaction shout as they flip, and then land their flip with a signature Turtle weapon sound effect!
- Assortment includes: Raphael SideFlip Ninja Attack, Leonardo Backflip Ninja Attack, Donatello SideFlip Ninja Attack, Michelangelo Popup Ninja Attack
Vehicles and Playsets
- Hidden throughout New York City are secret doors and tunnels to a hidden city! The Turtles rev up on their new Shell Hog motorcycles for some shell kickin’ Turtle action through New York City, and the realms below the streets, to take out any villains they encounter.
- Equipped with spring loaded projectiles, high or low attack seat adjustability, and the ability to connect to each other, the Shell Hogs pack a punch going into battle.
- Assortment includes: Leonardo’s Shell Hog with Exclusive Leonardo figure, Michelangelo’s Shell Hog with Exclusive Michelangelo figure
- When the Turtles need to get to the action fast, Donatello builds a villain bustin’ Turtle Tank that can navigate through New York City, and the realms below, with all the fire power needed to kick some shell!
- The Turtle Tank group vehicle is 2 toys in 1, and can transport from the city to the lair and the hidden city that the Turtles discover.
- First, in vehicle mode, the front cab opens and two Turtles can sit inside, driving the brothers into action. Then, Donatello’s removable lab rises up and serves as the mobile command headquarters as the Turtles spy and plan to defeat the baddies below.
- Equipped with spring loaded projectiles, the Turtle Tank is compatible with the Shell Hog vehicles and even fires them off when the Turtles need to get to the battle fast.
- Compatible with Rise of the Teenage Mutant Ninja Turtles basic action figures (sold separately)
- This massive “My Size” Sewer Lair Playset is the biggest TMNT action figure playset ever, standing 43″ tall!
- Disappear into the sewer from the NYC street level to discover where Splinter and the Turtles live and train.
- There are 4 levels of play to discover, 7 rooms, and 20+ features.
- This EPIC deluxe playset is packed with features including: Splinter’s Dojo, Raphael’s Weight Training Room, Leonardo’s Rotating Weapon storage wall, Michelangelo’s arcade, the catapult Basketball hoop, hidden projectile launchers for villain invasions, rotating skateboard ramp, collapsing balcony, and so much more.
- Compatible with Rise of the Teenage Mutant Ninja Turtles basic action figures (sold separately)
Role-Playing:
- Trained by their sensei master, Splinter, four mutant ninja turtles are ready to come above ground and channel their powers with their new weapons. Now you can collect all of the Ninja roleplay weapons in the Turtles arsenal and channel their powers.
- Grab your own Ōdachi, Tonfas, Tech-Bo Staff or Kusari-fundo and get ready for battle.
- Each Ninja weapon comes with a signature Turtle mask, and a newly designed throwing star. Time for mutant mayhem!
- Assortment includes: Raphael’s Tonfas w/mask and throwing star, Leonardo’s Ōdachi Sword w/mask and throwing star, Donatello’s Tech-Bo Staff w/mask and throwing star, Michelangelo’s Kusari-fundo w/mask and throwing star
--Ends--
More pictures, including of the packaging, from AiPT!:
More Nick: Nickelodeon To Premiere 'Rise Of The Teenage Mutant Ninja Turtles' During Mid-September 2018; To Launch 'Rise Of The TMNT' Toy Line In The Run Up To Christmas!
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