NICKELODEON BRINGS HIT PRESCHOOL SERIES SUNNY DAY
TO LIFE IN THE CONSUMER PRODUCTS AISLE AND ON THE ROAD
WITH INTERACTIVE U.S. TOUR THIS SUMMER
SUNNY DAY GREENLIT FOR A SECOND SEASON
Robust Portfolio of Products Launches This May, Beginning with Toy Line from Mattel
NEW YORK, Feb. 12, 2018 – Nickelodeon will bring its hit animated preschool series Sunny Day to life this summer with the debut of a robust portfolio of consumer products, beginning with a new line of toys from Mattel, and the launch of the Sunny Day Tour, an immersive on-ground activation that will travel to cities across the U.S.
Nickelodeon has also greenlit a second season (20 episodes) of Sunny Day that will follow Sunny, a 10-year-old master hairstylist and entrepreneur, as she goes on exciting new adventures in her seaside town of Friendly Falls.
Inspired by Sunny and her friends Rox and Blair’s colorful and creative personalities, Sunny Day consumer products will feature the bold, vibrant color palette from the show and span categories including toy, consumer electronics, home goods and more from best-in-class partners. The all-new toy line created in conjunction with Mattel includes basic and deluxe doll assortments, accessories, plush, role play and playsets. It will be available as a first-to-market this May at Walmart and will roll out to all other retailers in August.
“Sunny Day is a show that celebrates individuality and self-expression, and we wanted our new toy line to embody these empowering characteristics,” said Jennifer Caveza, Senior Vice President, Toys, Nickelodeon Consumer Products. “Created with Mattel, these products invite fans of the show to express their creativity, whether that’s through hair styling on the dolls or by recreating adventures in Sunny’s salon-on-the-go Glam Van.”
“We’ve been excited about this property since the first moment we saw it. Sunny Day has broad appeal, inspiring entrepreneurship and creativity for any kiddo that walks down our toy aisles,” said Anne Marie Kehoe, Vice President, Toys, Walmart. “We are excited to be the first in market to carry this Nickelodeon property and anticipate it being a hit.”
Nickelodeon will introduce additional products that will be available later this year:
- Apparel, Accessories and Dress Up
- Arts & Craft
- Consumer Electronics
- Games and Puzzles
- Home Goods
- Novelty
- Publishing and Home Entertainment
- Ride Ons and Sporting Goods
- Social Expressions
- Vehicles/RC
The Sunny Day Tour will kick off at the Bentonville Film Festival in May, and make stops at select Walmart stores across the country during the summer. This interactive experience is free to the public and will include immersive activities, a product showcase and content screenings.
In season two of Sunny Day (20 episodes), Sunny, 10-year-old master hairstylist, entrepreneur, and problem solver extraordinaire, will “gear up and go” on exciting new adventures around her seaside community of Friendly Falls. Along with best pals Blair, Rox, and Doodle, Lacey will join the salon team to manage Sunny’s new Pet Parlor. Sunny will also hit the road in a brand-new vehicle, the Groom & Vroom, a styling vehicle exclusively for pets. Developed and produced by Silvergate Media, Sunny Day features a social-emotional curriculum highlighting leadership, innovative thinking and teamwork. New episodes of Sunny Day will continue to air regularly on Nickelodeon this year.
About Mattel, Inc.
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Update (2/28): Jada Toys Inc. recently announced that they'll be adding Dazzle Dash to their rosta of girls’ products. The new die-cast vehicle girl line will be available this August and include popular licenses, including Sunny Day! Jada Toys Inc. unveiled their Sunny Day Dazzle Dash vehicles at the 2018 North American International Toy Fair in New York City.
Original post:
The animated preschool series received a pickup for 20 new episodes along with a national tour and consumer products.
Nickelodeon has renewed Sunny Day for a second season!
The kids cable network has greenlighted the animated series for season two, consisting of 20 new episodes that will continue to air regularly this year.
The show follows a 10-year-old master hairstylist and entrepreneur named Sunny (Lilla Crawford) as she goes on new adventures in her seaside town of Friendly Falls. Along with best pals Blair (Taylor Louderman), Rox (Elan Luz Rivera) and Doodle (Rob Morrison), Lacey will join the salon team to manage Sunny's new Pet Parlor. Sunny will also hit the road in a brand-new vehicle, the Groom & Vroom, a styling vehicle exclusively for pets.
The first season of Sunny Day will feature celebrity guest stars including: Ashley Parker Angel (O-Town), Lance Bass (NSYNC), Kether Donohue (Grease Live, Pitch Perfect movies), Sutton Foster (Younger, Anything Goes), Renee Elise Goldsberry (Hamilton, The Immortal Life of Henrietta Lack), Adam Jacobs (Aladdin), Jamie-Lynn Sigler (The Sopranos, Entourage) and Shanice Williams (The Wiz Live!).
Developed and produced by Silvergate Media, Sunny Day features a social-emotional curriculum highlighting leadership, innovative thinking and teamwork.
Each episode of Sunny Day features a unique digital extension on NickJr.com and the Nick Jr. App where kids and their parents can watch fun, live-action hairstyle tutorials that are tied directly to the hairstyles featured in each episode and narrated by Sunny.
Along with the season two pickup, Nickelodeon is debuting a portfolio of consumer products, beginning with a new line of toys from Mattel Inc. The toy line will debut at Walmart in May 2018, while other products will be available in categories including consumer electronics and home goods starting in May and throughout the rest of the year.
In addition, Nickelodeon is launching the Sunny Day Tour, an immersive on-ground activation that will travel to cities across the U.S. It will kick off at the Bentonville Film Festival in May and make stops at select Walmart stores across the country during the summer.
The interactive experience is free to the public and will include immersive activities, a product showcase and content screenings.
Update - Alan Denton (Sonic Boom) will be serving as co-head writer on Sunny Day season two!
Sunny Day made its world debut on Nickelodeon USA in August 2017, and is currently rolling out on Nickelodeon and Nick Jr. channels worldwide.
Fans can visit NickJr.com and the Nick Jr. App to find out more about Sunny Day, watch exclusive videos, including full-length episodes, and play super games.
Also, from License! Global:
Nick Builds 'Sunny Day' Toy Program
Nickelodeon is building excitement for its latest hit preschool program, "Sunny Day," and is gearing up to launch a robust consumer products program, beginning with toys.
Nickelodeon Viacom Consumer Products and master toy licensee Fisher-Price will debut a toy collection built around the animated preschool hit "Sunny Day" at Toy Fair, taking place Feb. 17-20 in New York.
The series follows 10-year-old hairstyling maven Sunny, who uses creative problem-solving skills to tackle dilemmas that arise in her seaside town of Friendly Falls while she runs her salon-on-the-go, the Glam Van. The series' characters aim to celebrate individuality and self-expression, while the show highlights leadership, innovative thinking and teamwork.
Nickelodeon is also picking up season two of the bubbly show from Silvergate Media, which launched this summer.
Jennifer Caveza, senior vice president, toys, Nickelodeon
"Through our study called 'The Story of Me,' we found that kids today are interested in being entrepreneurs–69 percent of kids from the study said, 'I really want to start my own business someday,' so a show about a young entrepreneur really resonates with our audience," says Jennifer Caveza, senior vice president, toys, Nickelodeon. "Sunny is also a great role model for young girls–she's a natural leader and she encourages others to express their individuality and embrace their uniqueness."
Pop In Style Rox doll
The toy line was developed in collaboration with Mattel's Fisher-Price brand and aims to bring the show's DNA to girls in a way that allows them to "play out" the show and "be" Sunny.
"'Sunny Day' toys empower preschool girls to embrace fearless self-expression and display creativity through hair styling and features aspirational hair styling play and attainable creativity–all closely tied to show content," says Caveza.
Brush and Style Sunny doll
The collection includes "Sunny Day" collectibles, role play and plush toys and will launch with a first-to-market program exclusively at Walmart in May, followed by a mass launch in August.
"We've been excited about this property since the first moment we saw it," says Anne Marie Kehoe, vice president, toys, Walmart. "'Sunny Day' has broad appeal, inspiring entrepreneurship and creativity for any kiddo that walks down our toy aisles. We are excited to be the first in market to carry this Nickelodeon property and anticipate it being a hit."
Highlights from the collection include a "Sunny Day"pop-in-style doll assortment of 6-inch posable figures, along with three hair accessories for customized looks. A "Sunny Day" brush and style doll assortment includes a posable 11-inch character dolls with knee articulation, styling brush and two-in-one hair charm that children can also wear as a bracelet.
The line also features "friendship play" with "wear and share" elements, like bracelets that double as hair ornaments for the dolls and magical, open-ended hair transformations, such as the Sunny Magic Color Change doll. The doll, which debuts this fall, lets kids change Sunny's hair color between eight different colors using a special tool.
A "Sunny Day" bath doll assortment, featuring 6-inch Sunny, Blair and Rox dolls with long ponytails just waiting to be brushed, braided and styled, brings fun to the tub, and the collection's plush element includes a 6-inch plush version of Sunny's BDFF (best dog friend forever) dressed in his signature blue bow tie.
Role play is also a centerpiece of the toy range from Nick and includes Sunny's accessory apron, which has four styling tools that feature 15 sounds, songs and phrases. Little future salon owners can also create their own personal looks using the four pretend styling tools to clip, curl, straighten and brush.
Finally, the "Sunny Day" Glam Vanity, a fully-stocked styling playset on wheels, includes a posable 11-inch Sunny doll that fits inside, styling chair, adjustable mirror, hair brush, pretend scissors and removable hair dryer accessory.
Nickelodeon will also keep the spotlight on this new property with a "Sunny Day Glam Van Tour," an interactive experience immersing fans in the world of "Sunny Day" that includes styling stations, photo opportunities, DIY activities, content screenings and a product showcase. The tour kicks off in May at the Bentonville Film Festival and will be hitting select Walmart stores across the country this summer.
"We are always looking for new ways to connect our audience with the characters they love and expand Nickelodeon's global footprint, and an experiential on-the-ground event like the 'Glam Van Tour' is a great example," says Caveza. "We're excited to have a custom-built vehicle inspired by Sunny's actual Glam Van in the show that kids can interact with in-person for free beginning this summer."
--Ends--
Originally published: Wednesday, February 07, 2018.
Original source: The Hollywood Reporter; Additional sources: ToonZone Forums /@SweetShop209, The Rockfather, Figures.com, The Toy Book, Toys 'n' Playthings.
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