NICKELODEON CELEBRATES BLACK HISTORY MONTH WITH BRAND-NEW CAMPAIGN
“OUR PLACES, OUR HISTORY”
PSAs Set in Charleston, South Carolina Explore Themes of Education, Cultural Traditions and Cuisine
Nickelodeon is celebrating Black History Month with a brand-new series of PSAs set in Charleston, South Carolina, that explore themes of education, culture and cuisine as they relate to African Americans. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a sited more than 50% of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick– the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA, explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.
Kids can log on to http://www.nick.com to learn interesting facts about noteworthy historical and modern day African-American icons, including: Marcus Samuelsson, a successful chef, restaurant owner and author; Gordon Bellamy, a video game executive; Elaine Welteroth, editor for Teen Vouge, Dr. Mae Jemison, a physician and NASA astronaut who became the first African-American woman to travel to space; Cullen Jones, the first African American to win an Olympic gold medal in the 4x100 meter freestyle relay; Quvenzhane Wallis, the first African-American child actor to be nominated for an Academy Award for her performance in Beasts of the Southern Wild; and Edward T. Welburn, Jr., vice president of Global Design for General Motors Corporation, who became the sixth lead designer in the company's history and the first African American to be appointed to that position; view additional Black History-themed video clips, including about the Avery Institute, one of the first schools ever built to teach African Americans kids, empowering students today to follow in the legacy the school has created over the years; and get more information about Black History Month.
Developed internally by the Nickelodeon Public Affairs and Brand Creative Teams, produced by Station Films and directed by Seyi Peter-Thomas, the brand-new multiplatform campaign will also be supported across Nick’s social and digital platforms throughout the month of February.
Black History Month-themed interstitials:
Update: Official Press Release via SHOOTonline:
Seyi Peter-Thomas Directs Nickelodeon Campaign To Celebrate Black History Month
Seyi Peter-Thomas of Station Film directed Nickelodeon’s new “Our Places, Our History” campaign featuring children celebrating Black History Month. The multi-platform campaign will be supported across Nick’s social and digital platforms throughout the month of February.
This series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In this first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school.
Another PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. And the third spot focuses on the African roots of soul food.
Tony Maxwell, SVP, creative director of Nickelodeon Brand Creative, explains, “Our creative goal was to highlight a series of real-world settings that trace the historical origins of significant African American cultural traditions that resonate today. For Nickelodeon, a kids-first brand, it was important to have kids drive the narrative of our campaign. We were thrilled by the opportunity to work with Seyi, whose strong vision and deft touch as a director can be felt in every frame.”
“Having the chance to work with kids on such important and inspiring stories for Black History Month in collaboration with the Nick team was extremely rewarding,” said Peter-Thomas. “We delved in to the local history and culture and unearthed stories that felt most relevant to our audience. There was a real sense of discovery as we made these, which hopefully comes through in the films.”
Credits
Client Nickelodeon Agency Nickelodeon Public Affairs, Production Management and Brand Creative Teams Tony Maxwell, SVP, creative director. Production Station Film Seyi Peter-Thomas, director; Caroline Gibney, exec producer; Chris Lettley, line producer; Ed David, DP. Editorial Crew Cuts Gabriel De La Mora, Tom Boardman, editors; Stephanie Norris, exec producer/finishing; Nancy Shames, exec producer/partner.
More Nick: Nickelodeon USA's February 2018 Premiere Highlights!
Originally published: Thursday, February 08, 2018.
Original source: Nickelodeon Press.
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