According to the leading media company, success was achieved in the Netherlands by not only making on-air programmes from local initiatives, but also by translating these into 360-degree experiences, including through integration with the group’s online activities. For example, episodes of MTV's Ex on the Beach Double Dutch were streamed 1.9 times via the digital platforms of the music channel.
Viacom's bouquet of channels includes fan-favourite channels such as Nickelodeon, MTV, Spike and Comedy Central. Nickelodeon was the highest-rated children's channel in 2017, with an 18 percent market share. Additionally, Spike tripled its market share in 2017 following going 24/7 on KPN and Ziggo. With a market share of 5.6 percent, Comedy Central was the number three channel in the Netherlands among young adults.
Original source: Telecompaper.
Also from Telecompaper:
Viacom Benelux ziet marktaandeel zenders met 17 procent stijgen
Tv-maatschappij Viacom Benelux heeft zijn marktaandeel het afgelopen jaar met 17 procent zien stijgen. Drie van de Viacom-zenders stonden in 2017 in de top 15 bij jongvolwassenen (18-34 jaar).
Volgens de onderneming zijn er in Nederland successen geboekt door van lokale initiatieven niet alleen on-air programma’s te maken, maar deze ook te vertalen naar 360 graden-ervaringen - onder meer door integratie met de online activiteiten. Zo werden afleveringen van MTV's Ex on the Beach Double Dutch 1,9 maal gestreamd via de digitale platformen van de muziekzender.
Viacom Benelux biedt behalve MTV de zenders Spike, Comedy Central en Nickelodeon. Spike is verdrievoudigd in marktaandeel in 2017 sinds de zender in maart 24 uur per dag te zien is bij KPN en Ziggo. Comedy Central was met een marktaandeel van 5,6 procent volgens Viacom de nummer 3 zender van Nederland onder jongvolwassenen. Nickelodeon is met 18 procent marktaandeel naar eigen zeggen de grootste kinderzender.
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