Channel 5’s audience grew by 5% to deliver a 6.51% share of all TV viewing, the service’s best performance since 2004. The Channel 5 portfolio, including 5Star, 5USA and 5Spike, also delivered its highest share of viewing to date among the sought-after ABC1 audience segments and 16-24 year-olds, according to Viacom. The portfolio achieved a 5.58% share of this group, which it said reflected its investment in factual and documentary shows including Slum Britain: 50 Years On, produced in partnership with Shelter and natural history documentary, Alaska: A Year in the Wild. The rebranded 5Spike meanwhile saw a 32% increase in viewing share for all individuals.
Viacom's portfolio of channels saw the highest-ever annual share of viewing (SOV) amongst both ABC1s and 16-34 year-old TV viewers.
Viacom channels are growing audiences and are now watched by 8.4% of all TV viewers in the UK. Comedy Central grew its 16-34 audience by 11% and achieved its best year on record in 2017, while Nickelodeon grew 7% and is the number one ranked kids network in pay TV homes, ahead of BBC Kids (CBBC and CBeebies) and Disney, and Nick Jr. achieved its best year on record. MTV also achieved its second highest annual share for 16-34s.
Nickelodeon and Nick Jr.'s growth was buoyed by the launch of more than 140 new episodes of new and returning series and specials, including Hunter Street, Henry Danger, The Thundermans, School of Rock, Paradise Run, Game Shakers, Nicky, Ricky, Dicky & Dawn, Nella the Princess Knight, PAW Patrol, Rusty Rivets, and Shimmer and Shine. Nickelodeon and Nick Jr. are set to continue growing their audiences in 2018 with the launch of brand-new shows, such as I Am Frankie and Sunny Day, brand-new episodes and specials of fan-favourite shows, including Hunter Street season two, and must see tentpole events, including Nickelodeon Kids' Choice Awards 2018.
Commenting on this performance, James Currell, President of Viacom’s UK operations, said: “It speaks volumes for the strength of Channel 5’s performance last year that it gained share from its rivals and won over new audiences in the most intense competitive environment I can remember. It is clear proof our investment in reinventing Channel 5’s schedule is paying off and is contributing strongly to the overall growth of our UK business.”
Visit viacomtalent.blog for more insights from Viacom International Media Networks (VIMN) UK.
Original sources: Digital TV Europe, Broadband TV News.
Also, from Advanced Television:
Channel 5 strongest ratings in 13 years
Channel 5’s portfolio of TV channels delivered its highest-ever annual share of viewing (SOV) amongst both ABC1 and 16 to 34-year-old TV viewers in the UK in 2017, helping the broadcaster to its strongest overall ratings performance for 13 years.
Channel 5’s performance in 2017 contributed to a strong year overall for its parent company, Viacom, which grew overall viewing across its portfolio by 2 per cent to gain an 8.4 per cent share of all TV viewing in the UK.
Despite fresh investment by public service (PSB) competitors, including the transfer of The Great British Bake Off to Channel 4 and the return of Blue Planet to BBC 1, the Channel 5 family of channels secured the largest year-on-year (YoY) audience growth of any terrestrial broadcaster portfolio during 2017, gaining 5 per cent to achieve a 6.51 per cent share of all TV viewing – its best performance since 2004. In addition, Channel 5 delivered its highest ever share over the two-week Christmas period.
Channel 5’s portfolio, including 5Star, 5USA and 5Spike, also delivered the largest growth amongst ABC1 viewers of any PSB channel group, gaining 6 per cent YoY to record a 5.58 per cent share. This represents its highest ever annual SOV for this demographic, reflecting increased investment in critically-acclaimed factual and documentary programming such as Slum Britain: 50 Years On, produced in partnership with Shelter and natural history documentary, Alaska: A Year in the Wild.
Across the year, the Channel 5 portfolio also managed to record its joint highest ever annual SOV for 16-34s, while pre-school block, Milkshake, also achieved its best ever annual share of all kids viewing.
All Channel 5’s flanker channels held or grew SOV during the year, headlined by a 32 per cent increase in share of all individuals (4+) for 5Spike, which was rebranded during the year and has grown audiences every year since launching in 2015.
Comedy Central had its best ever year in 2017, growing SOV amongst its target audience of 16 to 34-year-olds by 11 per cent YoY to 1.84 per cent, making it the most popular channel in pay TV homes amongst that age group, while MTV achieved its second highest ever annual share for this demographic. Nickelodeon was again the number one ranked kids network in pay TV homes in 2017, while Nick Jr. also achieved its best year on record in the UK.
James Currell, President for Viacom’s UK operations, commented: “It speaks volumes for the strength of Channel 5’s performance last year that it gained share from its rivals and won over new audiences in the most intense competitive environment I can remember. It is clear proof our investment in reinventing Channel 5’s schedule is paying off and is contributing strongly to the overall growth of our UK business.”
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Also, from TVWise:
Channel 5 Audience Share Grows To 6.51% In 2017
2017 was a great year for Channel 5.
The Viacom owned broadcaster’s portfolio of channels delivered an audience share of 6.51%, up 5% year-on-year – representing the largest year-on-year audience growth of any terrestrial broadcaster portfolio during 2017 and C5’s strongest overall ratings performance for 13 years.
Channel 5’s portfolio of channels – which includes the main channel 5Star, 5USA and 5Spike – is home to a wealth of U.S. scripted acquisitions including The X-Files (Channel 5), Will & Grace (Channel 5), Chicago PD (5USA), Fresh Off The Boat (5Star) and Six (5Spike).
Said channels also delivered their highest-ever annual share of viewing amongst both ABC1 with an audience share of 5.58% Across the year, the Channel 5 portfolio also managed to record its joint highest ever annual share of viewing for 16-34s, 5Spike was a particular stand-out when it comes to ratings growth, registering a 32% increase in share of all individuals (4+).
The strong performance of the Channel 5 portfolio contributed to a strong overall year for parent company Viacom, whose overall share grew to 8.4% in 2017. Comedy Central UK has its best ever year with a record audience share of 1.84%; while MTV, Nickelodeon and Nick Jr all registered strong ratings as well.
“It speaks volumes for the strength of Channel 5’s performance last year that it gained share from its rivals and won over new audiences in the most intense competitive environment I can remember”, said James Currell, President for Viacom’s UK operations. “It is clear proof our investment in reinventing Channel 5’s schedule is paying off and is contributing strongly to the overall growth of our UK business.”
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