Nickelodeon and Viacom Consumer Products (NVCP) and Wise Toys have announced a new multi-property merchandise agreement for three of Saban Brands Israel-owned Wise Toys’ smart toy lines that utilise augmented reality (AR) – Wise Pet, an augmented reality colouring and activity book, as well as an AR Activity Box Set. The first products are expected to hit shelves in Q1 of 2018, in multiple markets worldwide (excluding US territories) simultaneously.
Dan Frugtniet, Vice President (VP), Licensing and Business Development, Nickelodeon & Viacom Consumer Products, commented: “These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways. We’re always looking for innovative ways to engage consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys – with the latest technology – in the hands of fans around the globe.”
The Wise Pet collection will include Paw Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles and Blaze and the Monster Machines characters. The Wise Pet is a soft toy that doubles as a smartphone and tablet protector designed especially for babies and kids that “comes to life” with a free app, which will also feature Nickelodeon content and activities.
Meanwhile, the Wise Toys AR colouring and activity books will include characters from Shimmer and Shine, SpongeBob SquarePants, Dora the Explorer, Dora and Friends, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines, and Nella the Princess Knight. The high-tech coloring books enable users to enhance their creativity by coloring, scanning and interacting with their favorite characters while using a unique augmented reality mobile application.
Wise Toys will also work to develop a unique AR Activity Box Set offering a variety of activities and interactive experiences with popular Nickelodeon characters.
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Sources: Toy World Magazine, License! Global, Kidscreen.
Also, from Animation Magazine:
Nickelodeon Teams with Wise Toys for Tooned-Up AR & Apps
Nickelodeon & Viacom Consumer Products and Wise Toys, Ltd. announced Friday a new global, multi-property merchandise agreement (excluding US territories) for three of the latter’s smart toy lines: Wise Pet, an augmented reality coloring & activity book, and an AR Activity Box Set. The first products will hit shelves in multiple markets worldwide simultaneously in Q1 2018.
“These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways,” said Dan Frugtniet, VP Licensing and Business Development, Nickelodeon & Viacom Consumer Products. “We’re always looking for innovative ways to engage consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys – with the latest technology – in the hands of fans around the globe.”
Wise Pet — a cuddly, clever smartphone/tablet protector designed for babies and children — will receive brand makeovers featuring characters from Nick hits PAW Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles and Blaze and the Monster Machines. Wise Pets “come to life” with a free app, which will be packed with Nickelodeon content and activities in various languages. Kids can enjoy the toy with or without a device inside, and parents get device protection.
AR coloring & activity books will feature the stars of Shimmer and Shine, SpongeBob SquarePants, Dora the Explorer, Dora and Friends, TMNT, Blaze and Nella the Princess Knight. These next-gen books allow users to enhance their creative play by coloring, scanning and interacting with their favorite characters while using a unique AR mobile app. Wise Toys will also develop a unique AR Activity Box Set with a variety of activities and interactive experiences for young fans and their Nick faves.
“Wise Toys and Nickelodeon will present the toys of the future,” said Yuval Gloz, CEO and Co-Founder of Wise Toys Ltd. “The books, activity box sets and Wise Pet cuddly protectors will enhance creativity and will allow our customers to interact with their beloved characters in brand new ways.”
Gil Saban, Co-Founder of Wise Toys added that some ranges will include “multiple games and interactions that will perfectly combine the physical world with the digital world.”
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Originally published: Friday, January 12, 2018.
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