PAW Patrol:
PAW Patrol has just completed another successful year! The series is the No. 1 kids across the Kids EPG, in satellite and cable homes, and is repeated on Nick Jr. UK & Ireland 11 times a day and on Channel 5′s Milkshake! programming strand twice a day. A total of 13.5 million viewers watched PAW Patrol in 2017, including 4 million kids. PAW Patrol also dominates the digital sphere, ranked as the number one selling preschool app. Three PAW Patrol apps are currently available with schedule updates.
PAW Patrol Live! has been an immersive experience for kids across the nation. In 2017 there were 59 performances in 10 cities, with the second leg of the tour kicking off in October 2017.
In July and October 2017, there were two different episode premieres of PAW Patrol related content in conjunction with Vue cinemas.
Season four, comprising of 26 brand-new episodes, will premiere this year on Nick Jr. UK & Ireland. New themed episodes of "Mission PAW", "Sea Patrol" and "Ultimate Rescue" will also make their debut this year, with new themes "Ultimate Rescue" and "Mighty Pups" airing in 2019.
2018 is the Year of the Dog, and to celebrate, Spin Master will release a exclusive PAW Patrol plush line!
Rusty Rivets:
Nickelodeon's latest preschool hit is Rusty Rivets, which launched on Nick Jr. UK & Ireland in March 2017. The second Nickelodeon collaboration with Spin Master Productions, Rusty Rivets looks set to emulate the success of PAW Patrol.
The show features curious do-it-yourselfer Rusty, who is both a designer and a maker. In every episode, Rusty and his friends are faced with a challenge. Using key elements from his trial and error inventions, Rusty and his team assemble the build to help achieve their goal and save the day.
Rusty Rivets has the second highest average audience on Nick Jr. UK & Ireland, and was the channel's second highest ratings driver in October 2017. Since launch in March 2017, Rusty Rivets has generated the highest average audience on Nick Jr., reaching a total 1.7 million kids to November 2017.
On Channel 5's Milkshake! is launched as the No. 1 show, with over 1.8 million viewers tuning in in October 2017, and has reached 3.5 million viewers since launch to November 2017.
New episodes for the series will air on Nick Jr. and then follow on Milkshake! four months later. This year a range of toys will be launched, with the Spin Master Entertainment toy line, slated to launch in July 2018, to include figures and playsets, maker-kids and role play items. The toy line will be supported throughout Autumn/Winter 2018, and will receive PR and digital support.
Nella the Princess Knight
Eight-year-old princess Nella loves all the royal glitz and glamour that comes with her tiara. The big difference, however, is that she's also a knight that loves jousting, daring quests and going on adventures in Castlehaven.
This animated series, aimed at a core audience of girls 2-5 years of age, has become a No. 1 Nick Jr. show, reaching 2.1 million kids on Nick Jr. and Milkshake! to the end of November 2017.
Season two has been greenlit with 20 new episodes to air this year. Working with master toy partner Vivid Imaginations, a range of toys, soft lines and content will launch January 2018, supported by a variety of on-the-ground activations.
Also announced in January 2018 issue of Toy World Magazine:
- Click Distribution will launch PAW Patrol and Shimmer and Shine jewellery lines in Spring/Summer 2018!;
- Nickelodeon will air a brand-new JoJo Siwa special about the starlets life in 2018! New JoJo Siwa and Bow Bow merchandise will also continue to roll out throughout 2018!;
- As Entertainment One (eOne) builds up to Peppa Pig's 15th anniversary celebrations in 2019, 2018 is set to be another busy year for Peppa Pig in the UK: Fans can expect a pipeline of brand-new episodes, top tier partnerships, retail events, a new Peppa Pig Live touring stageshow production, the expansion of Peppa Pig World, and special product lines!
More Nick: Sambro To Launch Extensive Nickelodeon Slime Range In The UK In April 2018!
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