Youngsters can now enjoy a daily dose of fun and adventures with their favourite tank engine as Thomas & Friends is to begin airing seven days a week on Channel 5's Milkshake!.
The show will be viewable on weekdays at 6:50am and weekends at 7:00am.
Series 21, the latest series which launched last year, sees Thomas and his fellow engines embark on a new series of exciting journeys. In 2017, Thomas & Friends reached a total of 4.8 million viewers including 1.4 million kids on Milkshake!. It was also the preschool programming block’s best year for share among kids aged four-15 years-old, up 16 per cent year on year*.
Fans can find out more about Thomas & Friends, as well as watch videos, including full-length episodes, and play games online on milkshake.tv.
“We are delighted that Thomas & Friends fans can now tune into the show seven days a week and that it continues to remain a popular hit for pre-schoolers,” commented Wendy Hill, brand activation at Mattel UK.
A new Thomas & Friends series, featuring a host of changes across the property following its ground breaking refresh, is set to premiere in Autumn 2018. The series will feature a new look and feel, plus added humour and a faster pace across the series thanks to it new modular format, while Thomas himself takes up the role of narrator and welcomes new characters including Nia from Kenya, to form the new Steam Team line-up.
For the first time in history, Thomas leaves Sodor to travel the world, experiencing and discovering new cultures and countries, including China, India and Australia where he meets new characters, exotic animals and explores cultures and landmarks.
*Ratings Source: BARB, All Homes, All Individuals (4+) & Kids 4-15, Channel 5 (Stagger), Thomas & Friends, 2017. Reach based on 3 mins continuous viewing
About Milkshake!
Channel 5’s Milkshake is home to some of the world’s favourite preschool characters. There is a range of stimulating and engaging programmes that include strong story led animation, genuine documentaries for pre-schoolers and presenter led high quality musical entertainment. 2016 saw Milkshake! achieve its strongest year to date amongst Children, 4-9s, HWKs and HWKs 0-3. Milkshake! was the number one breakfast destination (6-9am) for Children and 4-9s in 2016. Channel 5 broadcasts 24 hours of children's programmes every week. Milkshake is on air from 0600 - 0915 every weekday and 0600 - 10.00 on Saturday and Sunday. For further information visit www.milkshake.tv
About Channel 5
Channel 5 launched as Britain's fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014. Channel 5, 5STAR, 5USA and Spike reach 4 in 5 of the UK viewing public each month with a broad mix of popular content for all the family across entertainment, documentaries, sport, drama from the UK and US, films, reality, comedy, children’s and news. My5 is a new service allowing viewers to watch content online for free from Channel 5, 5STAR, 5USA, and 5Spike.
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Sources: ToyNews, Licensing.biz’s Hot Brands: TV properties, Toys 'n' Playthings; Additional source: Toy World Magazine.
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