The new 'Create Your Own' website (CreateYourOwn.TheToyShop.com) will expand The Entertainer’s existing product range and will provide access to Merchmaker and its partner network’s portfolio of licensed merchandise. Highlights form the new website include customisable apparel, accessories and homewares for brands such as Nickelodeon's Paw Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Blaze and the Monster Machines and JoJo Siwa, Saban's Power Rangers, Marvel, Thunderbirds Are Go, LEGO, Star Wars, Beauty and the Beast, Spider-Man, Frozen and WWE, among others.
The initiative has been launched in the wake of research that indicates that 36 per cent of consumers are interested in personalised products or services.
Through the partnership, customers can select from a range of designs, logos, patterns, placements and colours as well as add text to products such as children’s names.
"This offers an exciting personalised shopping experience and takes the gifting of officially branded products to a whole new level," read a release from Merchmaker.
‘The partnership gives more choice and control to the consumers, whether for items purchased for themselves or as a gift.’
“We’re thrilled to be partnering with The Entertainer on what is a unique and exciting venture for all involved,” says Charlotte Clisby, chief commercial officer, The Evode Group. “The print-on-demand and personalisation business is growing significantly across the globe and The Entertainer will be at the forefront of this in the U.K.”
The Entertainer's 'Create Your Own' website, CreateYourOwn.TheToyShop.com, is now live.
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JoJo Siwa, “Paw Patrol,” “SpongeBob SquarePants” and more will be featured on The Entertainer’s Create Your Own online shop.
EUROPE–Merchmaker, a provider of officially licensed merchandise, has secured the licensing rights to the Nickelodeon & Viacom Consumer Products portfolio.
Through the agreement, Merchmaker will now have access to brands like JoJo Siwa, “Paw Patrol,” “Blaze and the Monster Machines,” “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles.”
"We're delighted to add Nickelodeon to our growing portfolio of brands,” says Charlotte Clisby, chief commercial officer, Evode Group, the company behind Merchmaker. “These high-profile and exciting properties allow us to offer the retailers we are partnering with an exciting and extensive range of personalized products that appeal to a wide audience.”
Merchmaker will distribute its Nickelodeon products in partnership with The Entertainer’s Create Your Own platform, where customers can customize and personalize their own officially licensed, branded merchandise online. All brands feature a large array of merchandise, including clothing, homeware and accessories.
“I am so pleased that Merchmaker are on board to provide on demand products for so many of our properties,” says Marianne James, vice president, commercial partnerships, consumer products and experiences, Nickelodeon U.K. & Ireland. “Merchmaker is an exciting company, able to take the personalization that consumers want and integrate that with our brands in an innovative way.”
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Sources: Licensing.biz, ToyNews, License! Global.
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