Welcome to Hype & Influence, a video series that explores the cultural trends that matter. On the first episode, Viacom explores the reason why hip hop is now the #1 music genre in America. How is a country that stands so divided the same place that loves hip-hop and idolizes black culture? Viacom talked to industry leaders like BET’s Connie Orlando, 300 Entertainment co-founder Kevin Liles, and rapper Maliibu Miitch to learn more.
NEW SERIES FROM VIACOM: Hype & Influence:
More Nick: Happy Holidays From Viacom International Media Networks!
Originally posted: Saturday, December 23, 2017.
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