“We are offering fruit and vegetable snacks with branding from popular Nickelodeon properties such as Blaze and the Monster Machines, PAW Patrol, Dora the Explorer, Shimmer & Shine, Teenage Mutant Ninja Turtles and SpongeBob SquarePants,” reveals Stephan Schneider, Heads of Marketing and Communications at HillFresh.
With the food industry being increasingly encouraged to steer away from promoting products containing high levels of sugar or salt, HillFresh’s Nickelodeon-branded range is designed to promote healthy eating among children in a fun and playful manner.
All products within the range will include collectable playing cards and packaging that inspires children’s creativity. The snacks will also feature fun shapes such as SpongeBob pineapples or PAW Patrol tangerines.
The goal is develop a solid promotion of fresh fruits and vegetables that instills healthy eating habits in children for years to come.
“Both HillFresh and Nickelodeon feel this is the right way to go,” Schneider added. “It’s not easy to market fresh produce to kids but we feel this might be a good way to do it.
“The goal of the fresh produce industry as a whole is to get kids to eat more fresh fruit and vegetables because raising consumption among kids will have a big impact not only on fruit sales today, but in the years to come as well.
“It will create a snowball effect where this generation will pass on to their children the healthy vibe that is going around at the moment.
“Should we make this a success that would be the ultimate achievement for HillFresh.”
Sources: FreshFruitPortal.com, Fresh Plaza, AGF.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for all the latest Nickelodeon International News and Highlights!
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.