VIACOM18 AND CHILDREN’S MOVEMENT FOR CIVIC AWARENESS (CMCA) JOIN HANDS TO FOR A CHAKACHAK MUMBAI POST GANPATI VISARJAN
The initiative was organized as a part of Viacom18’s ‘Chakachak Mumbai’ campaign that aims to bring about behavioral change around cleanliness and sanitation habits of citizens
Over 500 children participated to clean Girgaum, Juhu and Aksa Beach
Mumbai, 6th September, 2017: Aiming to be a change agent that engages communities to keep their surroundings clean, Viacom18 and young volunteers of CMCA today took up brooms and cleaned the major Ganesh Visarjan sites in Mumbai viz, Girgaum, Juhu and Aksa beaches. This is the second consecutive year of the partnership between Viacom18 and CMCA and is part of the former’s flagship CSR programme Chakachak Mumbai.
As a part of the beach clean-up drive, Nickelodeon-toon Shiva and popular artist of COLORS Marathi show ‘Comedychi GST Express’ Avdhoot Gupte joined over 500 students, to collect the waste that got washed back ashore after Ganesh immersions.
This initiative aims to sensitize children on the responsibilities that go with the celebration of festivals and its impact on the environment. In the case of Ganesh Visarjan, Nicktoon Shiva educated kids about the ill-effects of immersing POP idols in water bodies and its impact on the marine life. The kids were encouraged to buy clay idols /eco-friendly idols or immerse their POP idols in artificial ponds.
Speaking about the initiative Sonia Huria, Head Communications & CSR, Viacom18 said, “Viacom18 is glad to be partnering with CMCA for the second consecutive year for the beach clean up drive. Children have the potential to bring about positive behaviour change around cleanliness and influence communities to make ‘Swacchta’ a way of life. With this initiative we hope to create a longstanding awareness about keeping our surrounding clean and maintain a sustainable lifestyle.”
Sharing her thoughts about the cleanup drive Vinodini Lulla, Trustee at CMCA said, “CMCA has always been an advocate of responsibly celebrating festivals to minimize its impact on our surroundings. The cleanup is a life changing experience for our students every year. We are delighted to have found a partner in Viacom18 for the second-year in a row who have been actively involved in cleanliness and sanitation awareness in Mumbai. With this beach cleanup drive, we are sure that we will be able to bring about a behavioral change towards cleanliness and environment protection amongst children.”
About Viacom18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About Nickelodeon:
Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18 Media Pvt. Ltd, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens – Nick, Sonic and Nick Jr. (with 2 programming blocks i.e. Nick Jr./ Teen Nick) and Nick HD+. Nickelodeon has today emerged as the preferred entertainment destination with iconic characters like Motu Patlu, Ninja Hattori and Shiva amongst others. Sonic continues to bring a heady concoction of action and comedy with Pakdam Pakdai, Oggy and the Cockroaches amongst others. Nick Jr. (www.nickjrindia.com), which is ‘the smart place to play” believes that ‘education’ and ‘entertainment’ go hand-in-hand and is aimed at young parents and pre-schoolers. Internationally acclaimed shows like Dora the Explorer, Bubble Guppies, Wonder Pets, Team Umizoomi and Go Diego Go foster motor, memory, maths and language development in a child. The Nickelodeon channel also caters to teenagers in the latter half of the day with the Teen Nick block which showcases international sitcoms such as ICarly, Victorious and Drake and Josh. The newly launched Nik HD+ continues to engage with children through showcasing best of best content in high definition. The Nickelodeon cluster also boasts of an ecosystem that extends beyond television into Consumer Products, on-ground and digital platforms.
About CMCA:
CMCA is a 17-year-old non-profit organisation that is a pioneer in Citizenship Education in India. Our mission is to transform young Indians into concerned, thinking and active citizens for an inclusive and sustainable India. We do this by engaging with young people at the grassroots in educational institutions and communities through experiential programmes that impart Citizenship values and Life Skills. Simultaneously, we work towards integrating Citizenship Education into educational policies and practices.
Currently, CMCA reaches 17,000 young people in 9 cities and 43 villages, in over 300 educational institutions. Read more about CMCA at www.cmcaindia.org
Additional source: Best Media Info.
In additional Nickelodeon India news:
- Nick India recently celebrated Teacher’s Day with a campaign designed to get kids to find their inner gurus!
Teacher’s Day usually sees the kids celebrating the teachers in their lives for their constant and selfless efforts in a child’s growth and education. However, this year, Nickelodeon decided to celebrate Teacher’s Day with a fun twist by identifying the ‘guru’ inside every child and making them the heroes. The present generation of kids are masters of technology, social media and the latest trends. They train their parents and grandparents to use gadgets and social media platforms.
Nickelodeon, to amplify the skills of every such Gen Y kid, launched a fun-filled campaign called the ‘Nickelodeon Gurucool.’ The campaign saw a range of fun videos encouraging parents and teachers to learn from kids, quirky GIFs and posts on social media. The celebration continued with the Motu Patlu in Dragonworld movie which saw Motu and Patlu train dragons and encourage kids to be brave. Nickelodeon took the Teacher’s Day celebrations to schools as well where the children took charge of the classroom and converted it to a fun-filled session with their favourite Nicktoons, Dora and Shiva. Gen Y lingos such as LOL, ROFL, identifying Facebook emoticons etc. were included in the syllabus for the day, making it a fun and memorable day for the kids.
- Viacom18, the equal joint venture company between TV18 and media conglomerate Viacom, the home of Nickelodeon, has seen its consolidated revenue grow 7.71% to Rs 3036.4 crore in FY17 compared to Rs 2818.8 crore a year ago.
Viacom18 earned Rs 2850 crore from ad sales, distribution and programme syndication in FY17, which marked a 10.23% jump from Rs 2585.4 crore a year ago.
The fiscal period also saw Viacom18 issuing fresh shares to its promoter companies. Both TV18 and MTV Asia received 90,96,333 shares each, taking the total allotted shares to 477,68,791 for each company.
Viacom transferred its 90,96,333 shares translating to 8% equity to another subsidiary company, Nickelodeon Asia Holdings Singapore. Thus, Viacom’s 50% stake is held under two companies, MTV Asia Ventures India (42%) and Nickelodeon Asia Holdings Singapore (8%).
Viacom18 owns and operates 36+ channels across 80 countries that reach out to 507 million viewers across age groups. The company operates in GEC (English, Hindi and regional), movie, youth, kids and music genres. Nick, Colors and MTV are the major revenue earning channels in the network.
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